# Tomass Berzins

Tomass Berzins shares practical advice on e-commerce growth, including choosing where to enter a market, improving the online shopping experience, and giving customers reasons to return. Tomass also discusses the operational challenges businesses face as they grow.

- Profile: https://b2binfluencer.marketing/creators/tomass-berzins/
- LinkedIn: https://www.linkedin.com/in/tomass-berzins-708854174
- LinkedIn followers: 7,929
- Topics: ecommerce, ecommerce-growth
- Based on 11 dated posts, latest 2026-10-07

## Summary

Tomass Berzins is most useful for practical e-commerce growth advice on market entry, online shopping, retention, and operations.

- Best for: A retention or subscription platform running an educational campaign for e-commerce operators.
- Not for: A consumer brand seeking guaranteed reach, nationwide endorsement, or a campaign unrelated to e-commerce growth.
- Check first: Confirm commercial terms, audience relevance, and recent post results before contacting them.

### Takeaways

- Choose a US region by product fit, climate, competition, and shipping, not as one market.
- Online stores can lose the help a bike-shop consultant gives in person.
- Retention should give customers reasons to return beyond increasing the first order.

## Main ideas

- **“The US market” is really a choice of regions**: Berzins argues that e-commerce brands talk about the US as if it were one customer segment, then advertise everywhere. Entering the US is a targeting and logistics decision: where a brand starts should depend on the product, its customer, climate, geography, competition and shipping economics. The real opportunity, they write, is often a small part of the country where the product actually makes sense.
- **Online stores should replace the in-store advisor**: From work with a local bike retailer, Berzins identifies what physical retail has that online stores struggle to copy: a good consultant. In a shop, a customer arrives for one product, staff work out what they actually need and what fits together, and they often leave with more than planned. Online, that guidance disappears. Berzins reframes the job from “how do we increase conversion rate?” to bringing more of that advisory experience online, so a purchase feels less like browsing a catalogue and more like getting good advice.
- **Retention is a lifestyle question, not just the next upsell**: Berzins argues that the next level of e-commerce is not selling more products but giving customers more reasons to come back. Growth was once about the first purchase, then about average order value, bundles, upsells and cross-sells. But squeezing profit out of the first order keeps getting harder. The suggested progression runs from product, to bundle, to lifestyle, to recurring purchase. The best brands, they argue, stop asking what else they can sell a customer today and ask how to become part of the customer’s routine. That’s where subscriptions, replenishment and a wider product ecosystem start to look attractive.
- **Growth creates the next set of problems**: In launching the podcast The Side of eCommerce Growth Nobody Sees, Berzins describes growth as creating a different set of problems, not simply more sales: more people to manage, more decisions to make, more operational complexity, and the uncomfortable possibility that what got a business to its current level is exactly what now holds it back. The first episode covers teams and delegation, operational challenges, conversion-rate and technology decisions, why more traffic or a redesign is not always the answer, where AI can genuinely help, and the difficult decisions founders eventually face. They say these observations come from situations they have seen while working with e-commerce businesses and from decisions they and their co-host have had to make themselves.
- **Attention, then understanding, then caring — in that order**: Berzins argues that AI has made it easy to produce more content, ads and creatives, but people did not suddenly gain more attention to give, so brands are competing for less of it. For e-commerce brands, this changes what a campaign has to do: a good product, a nice website or even a good offer is not enough on its own. They describe a sequence: first make someone stop, then help them understand, then give them a reason to care enough to continue.

## Work to read

- [“Let’s enter the US market.” Which US market?](https://www.linkedin.com/posts/tomass-berzins-708854174_lets-enter-the-us-market-which-us-market-activity-7503078450111426561-dalG)
- [What online shopping can learn from a bike-shop consultant](https://www.linkedin.com/posts/tomass-berzins-708854174_one-of-our-e-commerce-clients-is-literally-activity-7504169402632896512-IQh-)
- [From first purchase to reasons to return](https://www.linkedin.com/posts/tomass-berzins-708854174_the-next-level-of-e-commerce-isnt-selling-activity-7503803257534996481-urfr)
- [The operational side of e-commerce growth](https://www.linkedin.com/posts/tomass-berzins-708854174_everyone-wants-more-ecommerce-sales-until-activity-7513574748304580608-s20i)
- [Why attention is only the first step](https://www.linkedin.com/posts/tomass-berzins-708854174_i-probably-got-your-attention-for-2-seconds-activity-7503440830121082880-FBb4)

## Brand relationships

- **The Side of eCommerce Growth Nobody Sees** (owned_business)

## Partnerships

Tomass Berzins’s five LinkedIn posts, published between 8 September and 7 October 2026, discuss e-commerce growth work, market entry, the online buying experience, repeat purchases, and a new podcast they co-host with Valdis. None states sponsorship terms, rates, deliverables, or how a brand can inquire about working together. The podcast launch offers an existing content format a partner could join, but not a stated commercial offer. Buyers would need to agree on partnership scope directly. Ask whether sponsored segments or guest placements are available on the podcast, whether they take paid consulting or advisory work, and whether a media kit, rate card, or booking contact is available.

## Alternatives

- Roman Tariq: Choose Roman Tariq when the campaign's job is a concrete offer play for brands already running paid social and looking for revenue from existing customers. The two posts reviewed argue that bundles and upsells beat chasing new traffic: the account already shows where the audience spends, so a brand can turn a $100 order into $150 with no extra ad spend, and trust is already built. Tariq frames the work around D2C brands and Meta Ads, writes about capping the client load at five at a time, and closes posts with a direct offer to work together. That suits a session or short series for operators who want to test a bundle or an upsell this week and want the reasoning in offer terms rather than strategy terms.
- Akaash Joshi: Choose Akaash Joshi when the campaign needs numbers before narrative. One post works through a full example: 10,000 orders a month at a $20 average order value is about $200,000 a month and $1.4M a year; every dollar added to AOV adds roughly $10,000 a month to the top line, and a $5 lift doubles annual revenue on the same order count. It then lists the levers, including product range, bundling, upsells before and after purchase, price changes, and higher-ticket products for the most valuable customers. The other post maps AIDA onto funnel metrics: bounce rate for attention, scroll depth for interest, time on site for desire, and conversion rate, revenue per user, and profit per user for action. For a subscription or retention platform selling to an analytically minded audience, that provides ready-made arithmetic and a measurement frame for the same first-order-to-repeat-purchase question.
- Brendan Ducie: Choose Brendan Ducie when the audience needs the ground floor explained. One post walks through the difference between digital marketing and e-commerce—that is, marketing over the internet versus actually selling products through a store—and asks how a brand gets people to the store and buying consistently. The other warns that buying and selling wholesale on Amazon leaves a brand exposed to undercutting competitors and supplier terms, and argues that long-term success needs its own site or an affiliate route. That makes Ducie useful for a beginner-facing slot or a cautionary segment on channel risk inside a market-entry discussion.

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AI-assisted summary of public posts. Audience demographics are not available. Engagement appears only where we checked recent posts. Method: https://b2binfluencer.marketing/methodology/