# Todd Westra

Todd Westra hosts the Growth and Scaling Podcast, featuring conversations with entrepreneurs about building and scaling businesses.

- Profile: https://b2binfluencer.marketing/creators/todd-westra/
- LinkedIn: https://www.linkedin.com/in/toddwestra
- LinkedIn followers: 32,544
- YouTube: https://www.youtube.com/channel/UCs8n_zcc0dUMN_GE0bNLUWg
- Topics: leadership, supply-chain
- Based on 11 dated posts, latest 2026-10-05

## Summary

Todd Westra hosts a business scaling interview podcast useful for B2B media collaborations around founder growth stories.

- Best for: A B2B media or podcast company wanting a hosted or co-produced scaling and leadership interview series.
- Not for: A consumer-facing brand needing guaranteed delivery, published rates, and audience job data.
- Check first: Confirm episode count, guest list, audience data, interview depth, and commercial terms.

### Takeaways

- Build the team and systems before adding tools.
- Plan for an eventual exit from the beginning.
- Treat leadership as a balance, not a single formula.

## Main ideas

- **Build the team and systems before adding tools**: Sustainable growth follows a sequence: bring in strong people, establish processes, then use tools to help the team scale. Technology supports the organization rather than substituting for capable people or sound systems.
- **Plan for an eventual exit from the beginning**: Westra’s promotion of an episode with Amrit Dhaliwal frames an exit strategy as an early business-planning question, not something to postpone until a sale is imminent. The example links that long view to a service business growing beyond its founder.
- **Treat leadership as a balance, not a single formula**: The posts pair judgment with structure: leaders should balance intuition with systems and data. In the Vlasic material, Westra’s summaries add values and culture as practical ways to build stronger teams.
- **Use coaching and outside expertise as growth investments**: Westra’s Amrit Dhaliwal episode promotion treats coaching as an investment and fractional leadership as a way to access expertise without the overhead of a full-time executive. The emphasis is on choosing support that helps a business grow, rather than treating every capability as something it must build internally.

## Work to read

- [Scaling a home care franchise with Amrit Dhaliwal of Walfinch](https://www.linkedin.com/posts/toddwestra_new-podcast-alert-great-businesses-activity-7476417948262531072-8Pc2)
- [Building a logistics company that lasts, with Randy Vlasic of LIWMI Logistics](https://www.linkedin.com/posts/toddwestra_new-podcast-alert-scaling-a-logistics-activity-7481118471771090944-x1kw)
- [People, processes, tools — the pattern behind the show](https://www.instagram.com/p/DanoYvYj8Xx/)

## Brand relationships

- **Walfinch** (mention)
- **LIWMI Logistics** (mention)

## Partnerships

Todd Westra's five posts promote episodes of the Growth and Scaling Podcast, featuring named business founders or operators, including Amrit Dhaliwal of Walfinch and Randy Vlasic of LIWMI Logistics. Each tags the guest and their company account and calls on viewers to watch the full episode on a video channel. The posts show Westra interviewing founders and business leaders about scaling, systems, people, and leadership, and cross-promoting guests' businesses to LinkedIn and Instagram audiences of roughly 20,000 and 33,000, respectively. They do not describe a sponsorship, advertising, or brand-partnership program or state rates, sponsor policies, media-kit details, paid-partner disclosures, or how to buy placement. Before planning a partnership, ask whether sponsored episodes, co-marketing, or paid placements are available and what they include, cost, and require operationally.

## Alternatives

- JM Ryerson: Choose Ryerson when the partner wants an interview show that already moves between franchise scaling and personal development, with episode posts built for cutting. Two episode posts are in evidence: one with Adam Povlitz, CEO of Anago, tracing a path from night-shift cleaning to running a multi-market franchise system and covering AI in the trade, holding standards while franchising, feedback and transparency, burnout, and succession planning; another promoting a Let's Go Win episode with Lenore Lambert on flourishing, achievement and fulfilment. Both carry timestamped chapter lists, giving a sponsor natural segment markers and a partner ready-made clips. Ryerson is the stronger pick if the series has to reach owner-operators who also buy leadership and wellbeing content, not scaling alone.
- Don Schin: Choose Schin for a campaign aimed at people deciding whether to become franchise owners, with an angle focused on the owner's own judgement rather than operations. The posts show a book, Can You Relate?, built on the argument that relationship quality sets the ceiling on life quality, and a conversation with a NeuroCoach about limiting beliefs and subconscious patterns as the overlooked obstacle to growth. That pairing suits a series or segment about the person doing the scaling, and the book gives a partner a cross-format hook — excerpt, interview, giveaway — that Westra's episode announcements do not offer.
- Careyann Golliver: Choose Golliver when the partner needs a franchising explainer strand rather than an interview chair — short decision guides that can run beside a show, seed episode topics, or fill the education slot a sponsor wants to own. The two posts set out what to weigh before buying a franchise, including skills, available capital, industry, time commitment, leadership style and long-term goals, and the division of labour between franchisor and franchisee: follow the system, own the execution. This is material a prospective-franchisee audience saves and shares, and it arrives pre-written.

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AI-assisted summary of public posts. Audience demographics are not available. Engagement appears only where we checked recent posts. Method: https://b2binfluencer.marketing/methodology/