# Todd Gregory

Todd Gregory works across B2B marketing, communications, public relations, sales, and strategic partnerships. Their posts focus on helping technical and industrial companies explain their expertise, build buyer trust, and connect marketing activity to revenue.

- Profile: https://b2binfluencer.marketing/creators/todd-gregory/
- LinkedIn: https://www.linkedin.com/in/jtoddgregory
- Topics: artificial-intelligence, leadership, b2b-marketing, content-marketing, demand-generation, ai-marketing
- Based on 18 dated posts, latest 2026-10-05

## Summary

Todd Gregory is most useful for helping technical and industrial B2B companies explain expertise and connect marketing to revenue.

- Best for: A B2B marketing agency serving engineering, energy, or manufacturing clients needing thought-leadership lead-generation assets.
- Not for: A consumer wellness brand seeking paid short-form video sponsorship with on-camera product integration.
- Check first: Ask for recent audience data and results for comparable technical topics and formats.

### Takeaways

- Technical companies have a translation problem, not a capability problem.
- Pipeline is engineered, not accidental.
- Public relations is trust-building, not free publicity or spin.

## Main ideas

- **Technical companies have a translation problem, not a capability problem**: Todd Gregory argues that engineering, energy, and manufacturing firms have deep expertise, but buyers struggle to understand, trust, and act on it quickly. Generic phrases such as 'innovative solutions,' 'industry-leading,' and 'end-to-end services' make vendors sound identical and are invisible to technical buyers, who weigh risk, performance, and proof. The recommended response is a standing thought-leadership engine rather than louder claims.
- **Pipeline is engineered, not accidental**: In a post aimed at CEOs, Todd Gregory argues that many companies have activity lists rather than growth plans. A real B2B marketing and communications plan answers four questions: who you are targeting, what problem you solve, how you generate demand, and how sales convert prospects into customers. The closing claim is that pipeline comes from structure.
- **AI belongs in the revenue conversation, not the automation checkbox**: Todd Gregory treats AI as an intelligence layer that improves decisions, segmentation, targeting, and alignment across marketing, sales, and customer success. In the more revenue-focused post, the applications are predictive lead scoring, pipeline forecasting, deal acceleration insights, churn prediction, and upsell opportunity identification. The argument is that AI becomes strategically valuable when it connects to pipeline and revenue accountability, not when it merely automates tasks.
- **Public relations is trust-building, not free publicity or spin**: Todd Gregory defines PR as the strategic process of shaping how organizations communicate and build trust with journalists, customers, investors, and community leaders. The post separates PR from advertising, which pays for placement, and marketing, which focuses on demand generation and sales. It also states what PR is not: spin, lying, manufactured hype, free, or immediate.
- **Credibility comes from a visible reading list**: Todd Gregory signals what they consider current, credible marketing thinking by recommending specific books rather than generic advice. The recommendations cover grit and leadership, generative AI foundations, and high-impact content marketing.

## Work to read

- [Technical companies have a translation problem, not a capability problem](https://www.linkedin.com/posts/jtoddgregory_b2bmarketing-technicalmarketing-thoughtleadership-activity-7451766582604640257-SlO-)
- [CEOs need revenue architecture, not more marketing activity](https://www.linkedin.com/posts/jtoddgregory_ceos-dont-need-more-marketing-activity-activity-7435028978572222465-gMvQ)
- [What public relations is — and what it is not](https://www.linkedin.com/posts/jtoddgregory_publicrelations-communicationsstrategy-mediarelations-activity-7437854006154215424-kwuo)
- [The CMO's real AI challenge: from automation to intelligence](https://www.linkedin.com/posts/jtoddgregory_the-cmos-real-ai-challenge-is-moving-from-activity-7436784342137380864-6s2J)
- [How marketing and communications teams use AI: ten reasons](https://www.linkedin.com/posts/jtoddgregory_heres-how-leading-marketing-and-communications-activity-7429616784527306752-_AHj)
- [A 2026 reading list for marketers](https://www.linkedin.com/posts/jtoddgregory_its-2026-what-is-on-your-reading-list-activity-7425313767858528256-W0p9)
- [Open to work, consulting, and contract roles](https://www.linkedin.com/posts/jtoddgregory_opentowork-opentoconsult-opentocontract-activity-7437168340873248768-IhwB)

## Brand relationships

- **Forme Marketing (forme-mktg.com)** (disclosed_partnership)

## Partnerships

Todd Gregory’s posts document availability for consulting and contract work, not a sponsorship program, media kit, or published partnership terms. In March 2026, they said they were open to consulting and contract engagements, highlighting HubSpot CRM and account-based marketing support, and listing target roles across marketing, sales, business development, and strategic partnerships. The post also notes 15+ years leading global sales and marketing growth initiatives across energy, real estate, technology, manufacturing, and marketing/communications services. No rates, deliverables, exclusivity terms, sponsored-format examples, or audience metrics are published. A brand considering a thought leadership or content partnership should ask directly about pricing, usage rights, content ownership, and exclusivity. A separate June 2026 post recruits an account manager for a Houston B2B marketing agency and gives a forme-mktg.com contact address; that shows agency-side hiring, not a partnership intake channel.

## Alternatives

- Sim Aulakh: Choose Sim Aulakh when the campaign's centerpiece is earned third-party validation and the agency's clients need coverage in the trade publications their buyers already read. The case study walks through a signal-based pitching process end to end: watching reporter coverage trends, funding announcements, reimbursement updates and workforce-pressure stories; noticing that a Becker's Hospital Review reporter had published three articles in ten days on hospital margin compression, digital tools cutting operational waste, and CFO-led cost containment; reframing the client's story as a financial-pressure narrative aimed at hospital CFOs and chief medical officers instead of a product launch; and pitching with a reference to that reporter's recent article and one specific statistic. The same post reports what followed publication: the client's sales team put the feature into outbound sequences, enterprise prospects cited it on calls, branded search lifted, and a previously stalled hospital deal re-engaged. A second post makes the underlying case plainly: the best product does not automatically win, the most trusted one usually does, and buyers look for coverage and expert recognition as reasons to eliminate risk. If the agency's need is getting clients quoted where their buyers are, this is a closer match than a general content-partnership plan.
- Mark Schmukler, MBA, IE, CPIM: Choose Mark Schmukler when the hard part of the buyer task is getting an executive client past its objections to investing in marketing at all. The posts frame hesitation as risk rather than ignorance: executives have been burned by wasted spend, murky ROI, the wrong agency, or a strategy that looked good in a deck and delivered nothing in the market. The counter-argument is that standing still carries its own risk while competitors show up in search, publish material that educates buyers, and build credibility before a conversation ever starts. The proposed remedy is a disciplined system rather than a campaign: clear focus, consistent execution, meaningful measurement, and expectations grounded in reality. A second post argues that thought leadership should not be an executive-only activity, because account managers, strategists, creatives and subject-matter experts hold much of the most credible insight. That is useful when the agency wants to widen the voices behind a client's content instead of building everything around a single named expert.
- Anthony Chiaravallo: Choose Anthony Chiaravallo when the agency's clients need paid distribution and brand building beyond the buyer's working hours. The posts argue that B2B buyers are people, not job titles, and that media plans should reach them across the other sixteen hours of the day through podcasts, music, YouTube how-to videos, streaming, news and creators, alongside search, LinkedIn, trade publications and account-based programmes. If an agency's clients already have the thinking and need it put in front of a wider audience, this framing is more directly on point. A second post offers creative discipline that pairs with it: do not load the brand story, tagline, features, testimonials, awards and offer into one ad; give each piece one job and let a campaign build the story over time, because audiences see many impressions rather than a single advertisement.

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AI-assisted summary of public posts. Audience demographics are not available. Engagement appears only where we checked recent posts. Method: https://b2binfluencer.marketing/methodology/