# Teresa Lisum

Teresa Lisum hosts Evolving Women, a podcast featuring conversations about women's reinvention, retirement, career changes, and creating a fulfilling next chapter.

- Profile: https://b2binfluencer.marketing/creators/teresa-lisum/
- LinkedIn: https://www.linkedin.com/in/teresalisum
- LinkedIn followers: 1,457
- YouTube: https://www.youtube.com/channel/UCLSsZQ0reFUvaD5xyyf4m7g
- Based on 9 dated posts, latest 2026-09-09

## Summary

Most useful for podcast or coaching programming about women's reinvention, retirement, and later-life purpose.

- Best for: A podcast network or coaching platform focused on women's reinvention and retirement.
- Not for: Direct-response campaigns for mainstream financial or retirement products needing verified reach and published sponsorship terms.
- Check first: Confirm pricing, sponsorship terms, and recent per-episode performance before contacting them.

### Takeaways

- Retirement is a life-design problem, not just a money problem.
- The question "What do I want?" comes after decades of caring for others.
- You are allowed to stop doing what you are good at.

## Main ideas

- **Retirement is a life-design problem, not a money problem**: Teresa Lisum frames an episode with retirement life coach Laurie Crawford around the claim that retirement planning covers health, relationships, purpose, strengths, values, home and personal fulfillment, with finances as one item among several. The stated promise to listeners is preparing for the next chapter “with intention instead of fear,” whether retirement is five years away or close at hand. The show's introduction describes Crawford as a life coach and facilitator with an M.S. in organizational behavior and PCC accreditation through the International Coaching Federation, working with women and Gen X professionals for over 30 years.
- **“What do I want?” comes after decades of caring for everyone else**: Teresa Lisum treats this question as the hinge of the retirement conversation, not a closing thought. The episode is aimed at women in Generation X described as having spent decades caring for others before finally turning the question on themselves. The framing makes the audience and the moment of asking part of the argument: the problem is not only that people plan poorly, but that this group has had little practice naming what they want.
- **You are allowed to stop doing what you are good at**: In the episode built around guest Sue Lehman, the stated takeaways are that you do not have to keep doing something because you are good at it, because others expect it of you, or because it looks impressive from the outside, and that a job title does not determine your worth. Sue Lehman's story, as the show presents it, is someone who expected a straight line of college, marriage, children, career and retirement, met loss, divorce and changing relationships instead, and eventually left a decades-long career as an attorney to start a business later in life. Other stated lessons include that starting something new after 50 is not too late, and that asking for help is difficult for many women. The episode also covers menopause, family roles and technology.
- **A small set of claims the show repeats as takeaways**: Teresa Lisum's posts say the same positions recur: life rarely follows the line people plan; fulfillment matters more than status; there is no expiration date on learning; and women often struggle to ask for help. The show presents these as recurring lessons, not one-off remarks, making them useful for understanding what they consistently argue.

## Work to read

- [Retirement Isn't About Money — It's About Designing the Life You Actually Want (Episode description, Evolving Women)](https://podcasters.spotify.com/pod/show/tlisum/episodes/Retirement-Isnt-About-Money---Its-About-Designing-the-Life-You-Actually-Want-e3lf0v0)
- [The Unexpected Gift of Getting Older (Episode description, Evolving Women)](https://podcasters.spotify.com/pod/show/tlisum/episodes/The-Unexpected-Gift-of-Getting-Older-e3n8e7n)
- [LinkedIn post promoting the retirement episode](https://www.linkedin.com/posts/teresalisum_retirementplanning-womenover50-genx-activity-7484348254558650368-Uy3-)

## Brand relationships

- **Evolving Women** (mention)
- **Laurie Crawford Coaching** (mention)
- **Keep It Simple with Sue** (mention)

## Partnerships

Teresa Lisum's posts do not mention a sponsorship program for Evolving Women. They include no media kit, rate card, sponsorship policy or partner list. The repeatable interview format features a named guest, whose website and social links appear in the show notes, with the episode promoted again on LinkedIn. A collaboration could fit this format. Before committing, ask about pricing, exclusivity, editorial control, approval turnaround and sponsorship terms. The posts include a link tree and a 15-minute meeting scheduler, but neither is identified as a partnership inquiry route.

## Alternatives

- Jim Wagner: Choose Jim Wagner when the platform wants retirement readiness explained through questions people can answer about their own lives, rather than a women's reinvention story. One post revolves around a single question — what will a great Tuesday look like? — and argues that describing an ordinary retired day reveals more about readiness than an account balance, projected income, Social Security strategy or healthcare costs. The other contrasts achievement with fulfillment: promotions and larger paychecks bring only temporary satisfaction, while fulfillment comes from alignment between work, values, relationships and time. For a platform seeking a coaching or planning angle on later life, focused on ordinary days, purpose and intent, Wagner is the closer match on subject. Both posts were published in mid-2026, making the treatment current.
- Adrienne Benton, MCLC, RBLP-T: Choose Adrienne Benton when the platform wants a leadership-development show with an established guest pipeline and distribution across multiple listening platforms, and can accept that later life would be a new theme. The posts show a scheduled season with four named guests across two weeks, each with a topic and takeaway: identifying a purpose-driven side hustle, purpose over productivity, a framework for courageous leadership, and developing leaders through intentional conversation. The show is distributed across YouTube, Facebook, LinkedIn, Buzzsprout, Apple Podcasts, Spotify and Amazon Music, with a companion community offer. A second post applies the same format to an episode on building a life aligned with purpose, freedom and impact beyond a conventional workweek. For a buyer who values a host experienced in booking and framing guests, publishing on a fixed calendar and promoting across channels, these posts offer more operational detail than the alternative does for a series.
- Molly Mariss, MBA: Choose Molly Mariss when the platform's audience is women building or running small businesses and the programming concerns how that work is structured, not how a career ends. The posts trace the business journey through concrete stages — corporate healthcare to young parent, blog to first online business, virtual assistant to online business manager to integrator — and address the messy middle rather than an overnight-success story. The second post offers an actionable argument: time management usually is not the real problem behind overwhelm; energy, momentum and drain are better signals of whether the work is aligned. Each episode described is paired with a blog recap and a YouTube version, documenting a podcast with written and video companions.

---
AI-assisted summary of public posts. Audience demographics are not available. Engagement appears only where we checked recent posts. Method: https://b2binfluencer.marketing/methodology/