# Tamara Grominsky

Tamara Grominsky helps product marketing leaders show their value and make stronger decisions. Grominsky's work covers positioning product marketing around business outcomes, understanding customers, and choosing research methods for product and pricing questions.

- Profile: https://b2binfluencer.marketing/creators/tamara-grominsky/
- LinkedIn: https://www.linkedin.com/in/tamaragrominsky
- LinkedIn followers: 25,485
- Topics: leadership, product-marketing
- Based on 11 dated posts, latest 2026-10-06

## Summary

Most useful for talks or workshops that help B2B SaaS product marketing teams act on outcomes and customer context.

- Best for: A B2B SaaS company strengthening its product marketing function through a talk or workshop.
- Not for: A consumer fintech brand seeking mass consumer reach or app installs.
- Check first: Confirm recent results from comparable placements and any audience survey data on role, seniority, company size, and geography.

### Takeaways

- Position product marketing value by naming business problems, mapping outcomes, and writing a team charter.
- Copied product marketing rules fail without customer context; focus on best customers and why they choose.
- Research methods include MaxDiff, Kano, Van Westendorp, conjoint, product-market-fit score, and A/B tests.

## Main ideas

- **Product marketing is misunderstood because PMMs overcomplicate it**: Tamara Grominsky argues that product marketing is misunderstood because PMMs themselves make the discipline hard to explain. If people around the team cannot say what PMM does or why it matters, the team has not made its value clear. The fix is a three-step sequence: identify the business problems the team should own, map each problem to the outcome it changes and how that outcome will be measured, and write a team charter to share with the team, the boss, and cross-functional partners. The distinction is between tasks such as product launches or competitive intelligence and the larger business problems PMM is best positioned to solve.
- **Always-and-never product marketing advice fails without context**: Tamara Grominsky argues that much product marketing advice on LinkedIn makes PMMs worse because it is shared as gospel — “always” do this, “never” do that. The advice usually comes from what worked at one company at one moment; copying it without considering your own context is why it fails. They define product marketing as two jobs: being the voice of the product to the market and the voice of the market to the product. Their recommendation is to clear out inherited rules and focus on who the best customers are, what they actually care about, what makes the product different, and why customers choose it. They include their own advice in the warning.
- **Research methods are a menu for decisions, not a technical ritual**: Tamara Grominsky argues that strategy is only as good as the insight behind it, and that PMMs who run their own original research tend to feel more strategic because they work from clear data rather than loose signals and open hypotheses. Most PMMs avoid research because it feels intimidating: you need to know what to ask and how to ask it properly. Grominsky’s practical response is to treat research methodologies as a menu and pick the method that matches the question. They also point to building inbound research expertise on the team as a way to make research less intimidating.
- **Hands-on AI practice for product marketers is a priority**: Tamara Grominsky says learning how other PMMs use AI tools is best done by building together rather than listening to a talk. The format is a time-boxed hackathon where product marketers work solo or in teams to build something with AI that solves a real product marketing problem. The stated purpose is creativity, play, and practical learning about AI tool use in the function.

## Work to read

- [Why product marketing is misunderstood—and how to fix it](https://www.linkedin.com/posts/tamaragrominsky_heres-where-i-disagree-with-literally-everyone-activity-7508512470081183745-zWlV)
- [The missing ingredient in most product marketing advice](https://www.linkedin.com/posts/tamaragrominsky_most-of-the-product-marketing-advice-on-linkedin-activity-7510688688629227521-Z9mW)
- [A menu of product marketing research methods](https://www.linkedin.com/posts/tamaragrominsky_your-strategy-is-only-as-good-as-the-insight-activity-7513221991852695553-zS4c)
- [AI hackathon for product marketers in London](https://www.linkedin.com/posts/tamaragrominsky_were-almost-at-capacity-for-the-ai-hackathon-activity-7510271590782345216-FFNR)

## Brand relationships

- **Lovable** (disclosed_partnership)

## Partnerships

The material reviewed documents no sponsorship programme, rate card, media kit, audience demographic sheet or stated availability for paid placements; the profile page in the source set offers no booking route. Tamara Grominsky's posts show they convene product marketers in person: an evening AI hackathon in London for roughly 50 PMMs, with free AI-building credits, dinner and drinks, and prizes judged by three named product marketers. It is the only concrete example of a brand reaching this audience, and is a live-format placement rather than a post or newsletter sponsorship. For a talk, workshop or paid placement, confirm terms directly; the posts do not establish that these options are available. The posts mention event sponsorship, credits and prizes but do not state that payment was involved.

## Alternatives

- Priyanshu Gautam: Choose Priyanshu Gautam if the workshop should start from buyer psychology and how messages land. The 30 April 2025 post names five principles — von Restorff, framing, scarcity, cognitive load, and mere exposure — and gives a product marketing use for each: spotlight one benefit so a message sticks, frame data around opportunity rather than fear, use deadlines for early access, simplify onboarding and internal documentation, and build familiarity through repeated touchpoints. That is a useful module for a team that already knows which research to run and wants help turning findings into messages and campaigns.
- Erin Dorshorst: Choose Erin Dorshorst if the practical question is how to define and hire a product marketing role inside a B2B company. The 20 April 2026 post is a hiring notice for a B2B product marketing manager at Accertify, with responsibilities across positioning, go-to-market, sales and customer success enablement, and market insight, plus stated location, salary, and experience requirements. The 25 March 2026 post describes product marketing as sitting at the intersection of truth and translation across product, sales, and marketing. Together they suit a session on role scope, hiring expectations, and how a product marketing function is positioned internally.
- Shaun Chavis: Choose Shaun Chavis if the product marketing team's priority is building an owned publication or newsletter rather than running research. The 8 April 2026 and 2 April 2026 posts promote Substack webinars for consultants, coaches, journalists, artists, photographers, food creators, and businesses, covering what Substack offers, socializing a brand, optimizing the publication, and tracking early growth. That is a fit for a workshop on turning expertise into a newsletter and a personal brand.

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AI-assisted summary of public posts. Audience demographics are not available. Engagement appears only where we checked recent posts. Method: https://b2binfluencer.marketing/methodology/