# Talia Bastien Rhea

Talia Bastien Rhea is a career fulfillment coach who helps veterans and corporate leaders build side businesses from skills they already have, while keeping their jobs.

- Profile: https://b2binfluencer.marketing/creators/talia-bastien-rhea/
- LinkedIn: https://www.linkedin.com/in/talia-rhea
- Topics: artificial-intelligence
- Based on 16 dated posts, latest 2026-10-02

## Summary

Talia Bastien Rhea helps veterans and corporate leaders start side businesses from existing skills while keeping jobs.

- Best for: A coaching or business-education brand targeting veterans in full-time corporate jobs who want side businesses.
- Not for: Franchise resale, real-estate training, or cybersecurity bootcamp brands promoting industry pivots to veterans.
- Check first: Ask for recent LinkedIn audience data and any survey identifying veterans and corporate roles.

### Takeaways

- Rhea challenges veterans pursuing real estate, franchises or cybersecurity and offers a three-part alternative.
- One post says a parent may have only an hour a day to start.
- Rhea describes a client retainer of $700 per month at 43% margin.

## Main ideas

- **Turn skills you already have into a business instead of buying a risky industry pivot**: Talia Bastien Rhea argues that veterans are pushed toward real estate, franchising, or cybersecurity businesses that are not side hustles but full industry pivots in crowded, high-risk fields with steep learning curves and serious startup costs. The better path is to package expertise they already have, using a three-part test: what you already know, who it actually helps, and how to package it around your existing career. Values and family life, not ambition alone, determine the shape of the business.
- **Success is its own trap: the more you have, the less you can afford to lose**: The audience's problem, Talia Bastien Rhea argues, is not failure but the cost of leaving a working life. They describe spouses accustomed to a certain lifestyle, children in many activities, business partners who depend on you, and friends who vacation together—all of which make change expensive. People stay put and hope things improve. The stated personal cost is that you sacrifice yourself, which the posts argue eventually undermines the family and finances you meant to protect.
- **Keep the corporate job: one hour a day is enough to start**: Talia Bastien Rhea treats a full calendar as a design constraint, not a disqualifier, and rejects both the advice to quit and go all in and the advice to buy a franchise or get into real estate. The message: a veteran in corporate who is also a parent has maybe an hour a day, which is enough to begin. An unpolished routine still produces results if it happens consistently.
- **Act fast and validate demand; credentials and endless preparation do not pay**: The method is a short, blunt sequence: decide what you are good at, solve a big problem for specific people, charge a lot of money, collect feedback, adjust, and repeat. Talia Bastien Rhea contrasts it with habits that feel productive but produce nothing: endlessly tweaking a website, chasing passive income, and building a proof of concept before checking whether anyone wants it. Research and qualifications become delays, not preparation.
- **Meaningful work is earned, and the struggle is what makes it meaningful**: Against the promise of an easier path, the posts argue that worthwhile things require sustained effort and cannot be handed over. Rhea frames the difficulty of building as the reason it matters, and says jealousy of other people's freedom and income is easier than confronting your own insecurities daily.

## Work to read

- [“If I had a nickel for every veteran who wants to build a real estate, franchise, or cybersecurity side hustle…”](https://www.linkedin.com/posts/talia-rhea_if-i-had-a-nickel-for-every-veteran-who-wants-activity-7422284314920460288-xda0)
- [“I used to lie to my boss during performance reviews.”](https://www.linkedin.com/posts/talia-rhea_i-used-to-lie-to-my-boss-during-performance-activity-7442643418050367488-XH0w)
- [“You are < 3 months away from getting paid to do work you LOVE”](https://www.linkedin.com/posts/talia-rhea_you-are-3-months-away-from-getting-paid-activity-7447991208318005248-QawJ)
- [“7 no-BS ways to stay broke in 2026 (if you're a corporate leader trying to build a side-hustle)”](https://www.linkedin.com/posts/talia-rhea_7-no-bs-ways-to-stay-broke-in-2026-if-you-activity-7430256852120068096-B_xv)
- [“I've been taking a break from my business.”](https://www.linkedin.com/posts/talia-rhea_ive-been-taking-a-break-from-my-business-activity-7445850674560667648-_BOC)
- [“Most people are content to live boring, unfulfilling lives”](https://www.linkedin.com/posts/talia-rhea_most-people-are-content-to-live-boring-unfulfilling-activity-7447628820679032832-tRek)
- ["As a USMC officer, I used to work out for an hour every day. Today, I get to work out in 15 min increments if I'm lucky."](https://www.linkedin.com/posts/talia-rhea_parenthood-tbt-activity-7406339253045059584-gaHO)
- ["The best things in life aren't free."](https://www.linkedin.com/posts/talia-rhea_the-best-things-in-life-arent-free-they-activity-7393655677694402560-xY0o)

## Brand relationships

- **Goal Getter Business Accelerator** (owned_business)
- **United States Marine Corps** (employment)

## Partnerships

Talia Bastien Rhea’s LinkedIn posts do not disclose brand partnerships, sponsored posts, or affiliate deals. They sell their own coaching programs directly: the Goal Getter Business Accelerator, promoted with a $2,500 discount tied to the USMC's 250th birthday, and a 12-week program for building a side business, offered with a 20% credit for calls booked by December 19. Both are sold through a book-a-call link, and posts invite direct messages from corporate leaders unhappy in their current role. No partnership application, pricing page, or partnership contact appears in the posts, so a brand would need to start with a cold LinkedIn direct message and negotiate terms from scratch. The only rate figure mentioned is a $500 per hour reference to their coaching work, not a sponsorship rate.

## Alternatives

- Neal Benedict: Consider Neal Benedict when the same B2B coaching need shifts to the employer side. The two posts argue that veteran job postings are rising while veteran unemployment is also rising, and that the unresolved work lies in hiring, onboarding and retention: skill translation, applicant-tracking bias, veteran employee groups tied to business results, and defined 12-to-24-month career paths. That makes the material a natural fit for a talent-strategy, HR-technology or veteran-employment program sold to HR and hiring leaders, or for an employer-brand campaign about building a veteran pipeline—not for selling a side-business program to veterans themselves.
- David Busker: Consider David Busker when the offer is franchise ownership or buying an established business, or when a campaign needs a broker-style voice to walk a corporate executive through the options before committing. The two posts centre on a candidate who considered seven brands before signing a consulting franchise, and on the argument that capability grows through action rather than being uncovered. That framing suits a franchise-development, business-brokerage or acquisition brand addressing executives ready to leave corporate but unsure which route to take.
- Lillian Bajor: Consider Lillian Bajor when the campaign centres on fulfilment and mindset, speaks to women with long corporate careers weighing a change, and suits a slow personal narrative better than a mechanics-first pitch. The two posts comprise a detailed client story about a 30-year corporate career that turned into political campaign work and board service, and a promotion for a free multi-day abundance interview series aimed at women. This is the closest of the three alternatives to the career-fulfilment half of Talia Bastien Rhea's material, though it is not aimed at veterans.

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AI-assisted summary of public posts. Audience demographics are not available. Engagement appears only where we checked recent posts. Method: https://b2binfluencer.marketing/methodology/