# Svy Nekrasas

Svy Nekrasas shares practical advice on B2B marketing, including agile campaign planning, marketing technology decisions, and building collaborative teams.

- Profile: https://b2binfluencer.marketing/creators/svy-nekrasas/
- LinkedIn: https://www.linkedin.com/in/svynekrasasmarketer
- LinkedIn followers: 4,417
- Topics: leadership, marketing-automation, marketing-operations
- Based on 9 dated posts, latest 2026-10-01

## Summary

Useful for practical B2B marketing posts on agile campaigns, martech adoption, and team leadership.

- Best for: Martech or marketing operations vendors, or B2B agencies selling change management around a stack.
- Not for: Consumer or direct to consumer brands, or performance agencies seeking guaranteed lead volume and demographics.
- Check first: Confirm sponsorship format, rate, media kit, disclosure, inquiry route, recent audience demographics, and engagement.

### Takeaways

- Break stuck campaigns into smaller tests, adapt from customer data, and prioritize being first over perfect.
- Marketing automation is not a silver bullet; it needs clean data, collaboration, and new competencies.
- Year-end sales pressure shows how leaders set the tone for cross-functional teamwork.

## Main ideas

- **Being first matters more than being perfect**: Nekrasas argues that complex campaigns, not ambition, are the problem. Their advice: plan smaller, use customer data to adapt frequently and accept a rougher first version in exchange for speed. Moving early lets a brand reach a prospect before a competitor, start a conversation and collect customer feedback while the campaign can still change. They frame agile marketing as a set of swaps: small bets for long, complex campaigns; frequent customer touchpoints for one big push; and personalisation for a single message to everyone.
- **Marketing automation is a commitment, not a fix**: Nekrasas argues that buying marketing technology does not, by itself, change a business. They identify three problems: automation is not a silver bullet, adoption must extend across the organisation from top to bottom, and technology solutions vary in quality. Marketers should assess organisational readiness before deciding on, architecting or investing in a stack: where the company stands on changing its operating model, and what its in-house resources and skills can already handle. Automation is a strategic, operational and financial commitment that requires collaboration, clean data, a new operational mindset and new competencies.
- **Teams win the year, and leaders set the tone**: Nekrasas argues that business results are not achieved by one person and that pressure exposes how managers behave. Some take year-end pressure in stride, some try to save the year alone, and others coordinate across production, customer service, pricing and finance, and product marketing to close the last deals together. The priority is collaboration and grace under pressure, including leaders who do not care who gets the credit. They also argue that leaders actively set and enforce culture; it does not simply happen to a team.
- **A daily tip habit built on other people's research**: Nekrasas favours consistent, short-form publishing over heavy original reports. Each post follows the same structure: an anecdote from their day, a link to a third-party article or case study, and a short “Today's Tip” turning the anecdote into an instruction. Two of the three posts identify themselves as numbered installments of a 30-Day-30-Tips commitment, making the cadence part of the message. The linked authors receive credit for the underlying research; Nekrasas supplies the framing and takeaway.

## Work to read

- [Be first, not perfect: agile marketing for stuck campaigns](https://www.linkedin.com/posts/svynekrasasmarketer_agile-marketing-examples-case-studies-activity-6475788207647707136-Gdj1)
- [Grace under pressure: how leaders set the tone at year-end](https://www.linkedin.com/posts/svynekrasasmarketer_high-performing-jerks-culture-crushers-activity-6474784958819946496-reKe)
- [Marketing automation is not a silver bullet](https://www.linkedin.com/posts/svynekrasasmarketer_the-100bn-martech-sector-is-under-fire-from-activity-6525761208610537472-6p7k)

## Partnerships

The posts contain no sponsorship or partnership information for Svy Nekrasas. They offer standalone marketing tips on agile campaign planning, marketing technology adoption, and leadership under year-end pressure. None describes a sponsored format, a rate, a media kit, a disclosure practice, or a way to inquire about working together. Before considering a paid content partnership, ask for a current partnership or media-kit page, a sponsor policy, or a disclosed example of paid collaboration.

## Alternatives

- Charlie Mohn: Choose Mohn when the vendor wants a long-form anchor guide rather than a recurring short tip: a piece explaining why B2B buyers buy, including aspirational buyers pursuing a promotion or revenue goal and preventative buyers avoiding a problem; the six to eight touchpoints before a prospect will talk to sales; and why the offer matters more than the feature list. This suits a vendor that needs a downloadable asset behind a campaign and can supply the readiness and operating-model material itself.
- Emilis Karvelis: Choose Karvelis when a campaign is about creative strategy as a role or skill: what a creative strategist does, how to build a portfolio and case studies, how to study why people buy, how to use AI tools in creative workflows, and how to become discoverable to brands and agencies. Two posts give that audience a step-by-step blueprint and point to a free newsletter, making this a fit for recruitment, talent-development or DTC ad-creative campaigns.
- Erica Geil: Choose Geil when the series targets CEOs and COOs deciding how much technology leadership they need and how to judge a technology or AI investment against business outcomes. Both posts lay out that framing in detail: the difference between a full-time CIO, a fractional CIO and a targeted micro-fractional engagement; questions about which outcome the money should create, whether the data and processes can support the use case, what security and governance risks the investment introduces, who owns the outcome, and what is being given up elsewhere.

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AI-assisted summary of public posts. Audience demographics are not available. Engagement appears only where we checked recent posts. Method: https://b2binfluencer.marketing/methodology/