# Susie Lee-Kilgariff

Susie Lee-Kilgariff is a B2B marketing consultant whose work includes strategy, brand, digital and content. Her LinkedIn posts also discuss marketing events, sales and marketing alignment, and hiring for client marketing roles.

- Profile: https://b2binfluencer.marketing/creators/susie-lee-kilgariff/
- LinkedIn: https://www.linkedin.com/in/susieleekilgariff
- LinkedIn followers: 1,232
- Topics: artificial-intelligence, sales, b2b-marketing, sales-and-marketing-alignment, career-transitions, ai-marketing, event-marketing
- Based on 9 dated posts, latest 2026-09-30

## Summary

A B2B marketing consultant useful for practical commentary and workshops on lead quality and sales and marketing alignment.

- Best for: B2B agencies or clients needing strategy, brand, digital, content, or lead-quality workshops.
- Not for: Sponsorship campaigns needing media kits, rate cards, demographic guarantees, or paid amplification.
- Check first: Confirm scope, price, turnaround, audience demographics, and on-camera or audio sample.

### Takeaways

- Sales and marketing alignment is often superficial, and MQLs are often neither qualified nor leads.
- Events should offer quality case studies and AI implementation detail, not sales pitches or hype.
- A William Alexander website performs well and cuts back-end human effort.

## Main ideas

- **B2B events should teach, not pitch**: Lee-Kilgariff argues that the B2B Marketing Expo UK failed because most talks were sales pitches, with no interesting new takes or quality case studies. Sessions were oversubscribed, big exhibitors were missing, stand staff could not answer questions, and the venue created queues and travel friction. The priority: substantive, inspectable content over stage hype.
- **Sales and marketing alignment is often superficial, and MQLs are often neither qualified nor leads**: In the event post, Lee-Kilgariff highlights a conversation with Chris Bayliss of rev.space about superficial sales and marketing alignment and why MQLs are often neither qualified nor leads. The discussion stood out, making lead quality and genuine alignment practical priorities, not slogans.
- **AI talk needs implementation detail**: Lee-Kilgariff says the event was full of AI hype but offered few specifics on implementation, while other topics were crowded out. The argument is not anti-AI: content about AI should show how to use it.
- **Candour about career setbacks and resilience**: Lee-Kilgariff writes openly about being made redundant just before Christmas, being on garden leave from Stellarmann and William Alexander, and facing several family crises since mid-December. The post also records recent achievements and a decision to move forward with more optimism. If assessing a potential partnership, ask about their current availability and plans.
- **Practical, broad B2B marketing support**: Lee-Kilgariff reopens the Northern Light consultancy, offering B2B marketing help in strategy, brand, digital and content. A separate post shows support for a client role covering social, PR, content, paid search and email. Together, the posts point to a preference for hands-on, broad marketing work over a narrow specialism.

## Work to read

- [Redundancy, garden leave and reopening Northern Light](https://www.linkedin.com/posts/susieleekilgariff_urgh-this-is-one-of-those-posts-that-ive-activity-7294707701387804672-adLe)
- [A candid review of the B2B Marketing Expo UK](https://www.linkedin.com/posts/susieleekilgariff_i-wanted-to-write-a-post-about-the-inspirational-activity-7267602736542539777-kozc)
- [A client’s search for a part-time B2B marketing manager](https://www.linkedin.com/posts/susieleekilgariff_one-of-my-lovely-clients-is-on-the-lookout-activity-7077933309908951041-apUL)

## Brand relationships

- **Northern Light** (owned_business)
- **Stellarmann** (employment)
- **William Alexander** (employment)

## Partnerships

The posts document commercial work, but no sponsorship programme, media kit, rate card or partnership inquiry route. In February 2025, Susie Lee-Kilgariff announced the reopening of their B2B marketing consultancy, Northern Light, offering strategy, brand, digital and content work, with an invitation to get in touch. A separate post relays a client's search for a part-time B2B marketing manager in Heywood, Lancashire — a recruitment request, not a partnership offer. Brands and agencies should ask directly about partnership formats, pricing and minimum commitments.

## Alternatives

- Boh Tjarks: For the same agency need—a named practitioner to run a lead-quality and sales-and-marketing alignment workshop plus a short content series for a sales-enablement client—Boh Tjarks is the better pick when the client's blocker comes after the lead: paid traffic is working but revenue stalls, or an ecommerce storefront fails to convert its traffic. A 30 September 2026 post describes an agency engagement that cut 40% of inefficient Google Ads spend, rebuilt the strategy around genuine top sellers and tripled ROAS within six months. But the wheels still came off when spend was pushed: the audit found desktop conversion at 1.6% and mobile at 0.6%, in the bottom 20th percentile. An 18 September 2026 post shows Tjarks convening an ecommerce audience: a Manchester summit on 2 October 2026 with free tickets for retailers and brands, two tracks and a marketplace format. The combination suits a buyer seeking performance media and conversion work, alongside someone who can bring an ecommerce room together.
- Chelsea Miller: For the same need, Chelsea Miller is the better choice when the agency needs creator-side content production or a creator-tooling perspective, rather than a B2B practitioner to run a client workshop. A 17 February 2026 post describes work with brands including Shopify, Burt's Bees and Ole Henriksen, outreach to more than 50 brands a day to land UGC work, and the creation of Pressbook, a portfolio product for UGC creators, after the portfolio sent to brands was judged not good enough. A 4 March 2026 post covers launch day: 50-plus users in the first 15 minutes, a site that buckled under sign-ups, and the case for launching with an MVP and fixing it through real-user feedback. This is the right information for producing UGC assets, showing a brand how creators present their work and rates, or building for a creator audience.
- Kevin Parkerson: For the same need, Kevin Parkerson is the better choice when the client works in supply chain, logistics, freight or freight technology and wants sector-specific credibility rather than general B2B demand work. A 23 April 2026 post describes hosting five University of Central Arkansas students for a full day of industry exposure through a scholarship with KP Global Logistics Consulting. The programme covered networking, confidence building and the distinction between career and job opportunities, followed by the NWA Supply Chain Trends Expo and a closing debrief dinner. A 30 March 2026 post covers an interview with Gnosis Freight for Kev Talks Podcast, recorded at TPM26, on container lifecycle management, data fragmentation and why data quality matters more than data volume, following the company's 2026 Top 100 logistics technology recognition. Buyers in the sector get a host with an existing network, a podcast format and event-programming experience.

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AI-assisted summary of public posts. Audience demographics are not available. Engagement appears only where we checked recent posts. Method: https://b2binfluencer.marketing/methodology/