# Sundeep Sanghavi

Sundeep Sanghavi is a tech entrepreneur and investor who works on VideoForce.ai, using AI to find and repurpose real creator videos into performance ads.

- Profile: https://b2binfluencer.marketing/creators/sundeep-sanghavi/
- LinkedIn: https://www.linkedin.com/in/sundeepsanghavi
- Median of last 8 posts: 27 reactions, 2 comments (checked 2026-11-02)
- Topics: artificial-intelligence, paid-ads, ai-in-marketing, performance-marketing, creator-marketing
- Based on 10 dated posts, latest 2026-08-25

## Summary

Sundeep Sanghavi is most useful for using AI to find and repurpose real creator videos into performance ads.

- Best for: Consumer or DTC brands with paid UGC libraries seeking better ad creative hit rates.
- Not for: Briefs needing a named on-camera creator, ambassador, or guaranteed audience scale.
- Check first: Confirm whether they offer a sponsorship package or only VideoForce.ai vendor services.

### Takeaways

- Use AI to improve real creator content, not to invent people.
- The best ad moments are already in footage brands paid for.
- One FITNESS SF ad reported 2.01% CTR and $0.79 CPC, with little context.

## Main ideas

- **Use AI to improve real creator content, not to invent people**: Sanghavi's sharpest position is that brands undermine the trust they paid for when they use AI to fabricate people, testimonials, and social proof. The distinction is between AI that makes creative better and AI that fakes what makes creative believable. Sanghavi says this while stating a belief in AI and building VideoForce around it, so the argument is not anti-AI; it is a boundary drawn around authenticity.
- **The best ad moments are already in footage brands paid for**: Sanghavi argues the hook, product demo, and testimonial often sit in three different UGC videos. VideoForce uses AI to find those moments and assemble them into one multi-creator ad. The guardrails matter: the story still has to make sense, and you cannot edit someone's words into a claim they never made. Sanghavi also says three people in an ad is not automatically better than one, and that a strong single-creator ad stands on its own.
- **Performance isn't broken; creative systems are**: From conversations with consumer brands and agencies, Sanghavi describes a repeating complaint: good content that does not convert, refreshes that never compound, and best ads that do not look like ads. The diagnosis is that winning ads match moments buyers already recognize rather than selling harder. Sanghavi gives a repeating structure: recognizable problem, natural reaction, unscripted solution, subtle social proof, and a low-pressure call to action.
- **Creator sourcing is a matching problem, not a volume problem**: Sanghavi argues the bottleneck is consistently matching the right creators to a brand, not finding more creators. The method is to look for people already talking, testing, and reacting to the product, with no scripts and no 'content days.' While sourcing, Sanghavi says the team watches for the hook, the problem, the proof, and the natural 'this actually worked for me' moment. AI is used later to surface those moments faster.
- **Activate the video library a brand already owns**: Sanghavi's commercial premise is that most video never gets used. The claim is that nearly 90% of video content sits as raw footage, behind-the-scenes clips, customer reactions, and creator content that already carries trust. Winning brands, in this argument, are not creating more content but redeploying influencer, UGC, branded video, and existing ads across paid, product pages, social, and lifecycle channels.
- **Publish the test result and name the partners**: A recurring habit in Sanghavi's posts is pairing a specific campaign metric with named partners and process details. This functions as a public testing culture: a multi-creator ad is reported at 2.01% CTR and $0.79 CPC, an internal 'Performance Agent' is said to have flagged it early, the team scaled it, and pacing was being tightened to lift completion. Sanghavi credits named people at Thrive Digital, Smith Optics, DXFactor, and the internal creative lead.
- **Build by earning a domain, compounding data, then unlocking distribution**: Sanghavi also writes about company building and investing through DX.Partners. The stated approach is to earn the domain, compound data, unlock distribution, and then focus on winning the category. This is a separate strand from the video-marketing posts, but it shows the operating logic Sanghavi applies to portfolio companies.

## Work to read

- [Fake humans suck: where he draws the AI line](https://www.linkedin.com/posts/sundeepsanghavi_a-fresh-ad-for-black-friday-first-ones-activity-7520578462915547136-ANLc)
- [Multi-creator UGC: combining the hook, the demo, and the testimonial](https://www.linkedin.com/posts/sundeepsanghavi_dontfakethehumandoes-dontfakethehuman-activity-7521340570619924481-VmUc)
- [Sourcing creators who are already talking about the product](https://www.linkedin.com/posts/sundeepsanghavi_creator-sourcing-isnt-about-volume-its-activity-7424918723485933568-AAFy)
- [One concrete result: 2.01% CTR at $0.79 CPC](https://www.linkedin.com/posts/sundeepsanghavi_growthmarketing-videomarketing-performancemarketing-activity-7434755534752251904-nO8w)
- [Performance isn't broken, creative systems are](https://www.linkedin.com/posts/sundeepsanghavi_advertising-performancemarketing-ugc-activity-7425564430861516800-aZMl)
- [Nearly 90% of video content never gets used](https://www.linkedin.com/posts/sundeepsanghavi_growth-videomarketing-ads-activity-7422720059518722048-VXOb)
- [What the agency relationship looks like: Smith Optics and Thrive Digital](https://www.linkedin.com/posts/sundeepsanghavi_reposting-this-with-a-lot-of-gratitude-activity-7427382890507767808-RRwb)
- [The investor side: DX.Partners and the formation of AltaDX](https://www.linkedin.com/posts/sundeepsanghavi_huge-congratulations-to-al-noshirvani-dharmesh-activity-7425260166809350144-8J30)

## Brand relationships

- **VideoForce.ai** (owned_business)
- **Carrera Eyewear** (client)
- **Smith Optics** (client)
- **Thrive Digital** (disclosed_partnership)
- **Fitness SF** (client)
- **DX.Partners** (mention)

## Partnerships

No published creator sponsorship package is documented in the reviewed posts. The verified partnership surface is VideoForce.ai: a first multi-creator ad built free from a brand's existing UGC; a free Highlights agent that pulls usable moments from existing videos; and an AI-led sourcing system that matches creators to brand voice, visual language, and audience. The posts also describe an operating sequence — sourcing, briefing, approvals, delivery — and a creative pattern: recognizable problem, natural reaction, unscripted solution, subtle social proof, low-pressure CTA. Disclosed client work includes Smith Optics, Carrera Eyewear, FITNESS SF, and Thrive Digital, but the posts do not state pricing after the free offers, usage windows, exclusivity, or minimum spend. A buyer should confirm those terms directly with VideoForce before planning spend.

## Alternatives

- Kelly Rocklein: Choose Rocklein when the brief is TikTok Shop specifically. The two reviewed posts are recaps of a TikTok Shop Summit and lay out a full-funnel system for that platform: creator content for awareness, seller content for conversion, the Shop tab and in-app search for intent capture, 90-day content calendars, 6-to-12-hour mega-lives with scarcity mechanics, affiliate and long-term creator relationships, and a measurement case for TikTok-driven lift on Amazon, Google, and DTC. A brand whose problem is "we need to sell on TikTok Shop and build a repeatable engine there" is closer to this material than to Sanghavi's multi-creator ad assembly, which focuses on cutting existing UGC into a testable ad rather than running a channel.
- Stephanie Brown: Choose Brown when the placement is a mobile or in-app ad network such as AppLovin, where there is no scroll to stop and the viewer can skip at five seconds. One post gives a three-part creative framework for that setting: hold attention past the five-second skip mark, treat end cards as micro-landing pages with quizzes and carousels, and use the full 60 seconds to agitate the problem and stack social proof. The other post pitches the wider agency package behind it — media buying across Meta, TikTok, Google, and AppLovin, conversion-rate optimization, affiliate management, landing pages, and UGC content. A brand that wants one agency to own media buying, CRO, and creative together matches this more closely than Sanghavi's sourcing-and-ad-assembly offer.
- Mikey H.: Choose Howe when the buyer task is B2B demand generation rather than consumer ad creative. One post frames the problem as balancing demand creation against demand capture — content for the roughly 95% of the market that is not buying yet, and a capture system for the 5% that is — and names the failure modes of over-investing in either side. The second post speaks directly to a team sitting on years of SEO content: turn the existing case studies, articles, statistics, and reports into carousels, long-form video, infographics, and gated content through a central searchable knowledge base and a small repurposing team. If the brief is "we have content nobody sees and a pipeline that needs feeding," this is the closer read.

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AI-assisted summary of public posts. Audience demographics are not available. Engagement appears only where we checked recent posts. Method: https://b2binfluencer.marketing/methodology/