# Sudharshan Inbaraj

Sudharshan Inbaraj runs Meta Ads campaigns for e-commerce businesses, sharing campaign results and discussing creative testing, targeting, and optimization. They have also explored AI tools for producing video ads.

- Profile: https://b2binfluencer.marketing/creators/sudharshan-inbaraj/
- LinkedIn: https://www.linkedin.com/in/sudharshan-inbaraj
- LinkedIn followers: 1,801
- Topics: artificial-intelligence, ecommerce, paid-ads, meta-ads, ecommerce-marketing, performance-marketing
- Based on 11 dated posts, latest 2026-09-29

## Summary

Most useful for Meta Ads campaign management and reporting for e-commerce and digital product sellers.

- Best for: Digital product sellers wanting a modest budget Meta Ads test judged on cost per purchase.
- Not for: Consumer brands seeking sponsored content series with large reach or brand awareness campaigns.
- Check first: Ask for recent results on comparable campaigns and any audience demographics before contacting.

### Takeaways

- One post reports 51 purchases at ₹55 each after adding a Catalog Ad.
- Another reports 37 purchases over seven days using strong creatives and simple targeting.
- A 16-day eBook store campaign had ₹143 cost per purchase.

## Main ideas

- **Creatives and iteration do the work, not detailed targeting**: Across campaigns, Sudharshan Inbaraj credits creative quality and steady optimization rather than audience research or layered targeting settings. The claim is consistent: when a campaign performs, they point to the ad itself and to adjusting from results.
- **Report results as numbers, and compare them to the market**: Every campaign post is shaped the same way: a short results table followed by the factors credited. The recurring numbers are website purchases, total spend in rupees, and cost per purchase. Two posts go further and cite Meta's own comparison against similar ad sets, which frames a result as relative rather than just good in isolation.
- **Build on a campaign that already works instead of rebuilding it**: The stated preference is incremental: keep the ad set that is producing purchases and add another ad inside it, rather than starting a parallel campaign. This is a testable contrast with accounts built around separate, audience-layered campaigns.
- **The same structure carries over to digital products**: Two of the campaigns concern selling digital books rather than physical goods, and Sudharshan Inbaraj applies the same conversion-focused structure and the same reporting shape. This is a useful reference for clients selling downloads, ebooks, or courses, where the purchase path differs from retail.
- **AI video generation as a way to cut creative production cost**: Sudharshan Inbaraj treats creative volume as the input everything else depends on, and watches tools that could increase it cheaply. The interest is in faster, cheaper production of ad variants to test, not in a performance method with results behind it.

## Work to read

- [7 Days, 37 Purchases: A Full Meta Ads Campaign Walkthrough](https://www.linkedin.com/posts/sudharshan-inbaraj_metaads-ecommercemarketing-facebookads-activity-7457308821854777344-GaBS)
- [Adding Catalog Ads to an Existing Ad Set](https://www.linkedin.com/posts/sudharshan-inbaraj_metaads-facebookads-ecommercemarketing-activity-7458082355195404290-cPqk)
- [A Low-Budget Three-Day Test on a Digital Products Store](https://www.linkedin.com/posts/sudharshan-inbaraj_metaads-facebookads-ecommercemarketing-activity-7455973173839179776-9yu1)
- [A Longer eBook Store Run: 144 Purchases in 16 Days](https://www.linkedin.com/posts/sudharshan-inbaraj_metaads-facebookads-ecommerce-activity-7472310573364367360-KgA3)
- [Exploring AI Video Ad Tools (Creatify AI)](https://www.linkedin.com/posts/sudharshan-inbaraj_creatifyai-aivideo-videomarketing-activity-7473629089698893824-qPjD)

## Brand relationships

- **Creatify AI** (mention)
- **Chanto Solutions** (disclosed_partnership)

## Partnerships

The reviewed posts do not document any sponsorship or partnership offer from Sudharshan Inbaraj. They are campaign case notes and tool commentary: Meta Ads results for e-commerce clients, catalog ad testing, and an exploration of Creatify AI for generating video ad creatives. Nothing in this material describes sponsor policies, ad-format specifications, rates, deliverable terms, or a route for brands to request a paid collaboration. That is a gap in the reviewed evidence, not a statement that he never accepts sponsorships. For the agency brief in question, this distinction matters: the posts show a practitioner who runs paid social campaigns on behalf of e-commerce businesses, so a commercial relationship is more plausibly a service engagement for campaign work than a purchase of sponsored content slots. Any partnership terms would need to be established directly, and no official inquiry route for partnerships was located in the reviewed material.

## Alternatives

- Stephanie Brown: Choose Stephanie Brown over Sudharshan Inbaraj when the brief is wider than a low-budget Meta-only test and the client also needs creative and page-conversion work. The reviewed posts set out a three-part creative framework for AppLovin — a five-second hook built for a skippable feed, interactive end cards treated like a small landing page, and sixty-second video that agitates the problem and stacks social proof — and describe an agency offering media buying across Meta, TikTok, Google and AppLovin, conversion-rate optimisation, affiliate management, branded UGC and landing pages. That makes a better case where Meta cost per purchase is already climbing and the brand wants a second channel, or where the client would rather buy campaign management, creative production and landing-page work from one supplier than run a single-channel test.
- Nehal Kazim: Choose Nehal Kazim when the client is already spending enough that the problem is a scaling ceiling rather than a first read on creative. One reviewed post walks through a six-month direct-to-consumer health and wellness engagement taken from $200K to $1.2M per month while holding target ROAS, by launching TikTok and YouTube as funded channels rather than tests, moving from eight to thirty-five new creatives a week using a modular system where hooks, bodies and calls to action are interchangeable, and splitting audiences into cold, warm and hot with separate creative and bid strategies. Choose this over Sudharshan Inbaraj when the brief is about adding channels and creative volume to spend that is already working, not proving a conversion objective on a small budget.
- Skylar Kraatz: Choose Skylar Kraatz when the brief is a seasonal plan or a specific creative-format question rather than day-to-day campaign running. One reviewed post gives a Black Friday and Cyber Monday checklist: start campaigns earlier than intuition suggests, update the copy and call to action on ads that already performed instead of testing new concepts during the peak, and shift budget toward website visitors, engagers and email subscribers rather than cold prospecting, with a giveaway or leads campaign to build the retargeting pool. Another argues for testimonial ads — start with static versions on a smaller budget, find the reviews that actually resonate, then scale the winning messaging into other formats. Choose this over Sudharshan Inbaraj when the client needs a second opinion on holiday timing and budget split, or a social-proof creative format diagnosed, and intends to run the campaigns in-house.

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AI-assisted summary of public posts. Audience demographics are not available. Engagement appears only where we checked recent posts. Method: https://b2binfluencer.marketing/methodology/