# Sonnia Hove Sonnia Hove is a marketing technology and operations professional whose work includes marketing automation, CRM implementation, consulting, and demand generation. - Profile: https://b2binfluencer.marketing/creators/sonnia-hove/ - LinkedIn: https://www.linkedin.com/in/sonnia - LinkedIn followers: 410 - Topics: b2b-marketing, demand-generation, marketing-automation, marketing-operations - Based on 14 dated posts, latest 2026-10-05 ## Summary A marketing technology and operations practitioner for content collaborations or speaking on marketing operations best practices. - Best for: A B2B martech platform seeking a webinar and article for marketing operations managers and automation specialists. - Not for: A high-volume consumer or broad-reach paid influencer campaign needing measured reach and a rate card. - Check first: Confirm current role, availability, engagement data, and any sponsorship format or inquiry route. ### Takeaways - Marketing ops succeeds through analysis, process, and collaboration. - Marketing technologists bridge marketing and IT; technical skills include SQL and certifications. - Hove studies Salesforce Admin and Account-Based Marketing certification. ## Main ideas - **Marketing operations succeeds through analysis, process, and collaboration**: In a post framed as Marketing Ops Post No. 1, Sonnia Hove turns collected notes into three keys: Be Analytical, Be Process-Oriented, and Be Collaborative. Operations professionals should look for problems that technology, tools, and automation can solve; improve processes; learn from data and results; treat process rigor as part of the job; and guide a team toward shared goals, even without direct reports. Together, these ideas form the clearest statement of a working philosophy across the posts. - **Marketing technologists work at the marketing-IT boundary, and technical skill is broad**: Sonnia Hove describes marketing technologists as having one foot firmly in marketing while spending significant time working with IT to connect data and systems and align technology goals and architecture. The post asks fellow marketing technologists to name the top three technical skills they consider essential. An edit clarifies that technical skill can mean knowing SQL or being Marketo Certified. The role spans marketing and IT, so technical fluency is real but not limited to one narrow skill set. - **Continuous learning and credentials are an explicit priority**: Sonnia Hove names two resolutions: learn more and read more. The post asks the network for book and course recommendations for people in marketing or sales, says they are taking courses in marketing, technology, and marketing operations, and notes work toward Salesforce Admin and Account-Based Marketing certifications. They connect personal development directly to marketing and sales practice and invite help planning the next quarter. - **Consulting and demand generation are valued career directions**: One post says moving to consulting full-time was the best career decision Sonnia Hove has made to date, with choosing BDO Digital's Demand Generation team as part of that change a close second. They credit the team’s culture: talented people invested in taking care of clients and each other. The post invites questions about the DemandGen team and working at BDO Digital. - **Specialist recruiting and human fit matter in martech and marketing operations hiring**: Sonnia Hove gives a very loud shoutout to Max Spanier and Sloane Staffing, recalling that they had known Max for several years and first met him when he was a Marketo Enterprise Account Executive. The post says Max has firsthand knowledge of how hard it can be to find people for the specialized cross-section between marketing and technology called Marketing Operations. Hove says Max goes above and beyond to find the right fit, learn candidates’ strengths and passions, and match the right person to the right role. Max Spanier is named as the recruiter; the praise is Hove’s description, not a quotation from Max. - **Sonnia Hove presents broad martech and CRM implementation strengths with flexible role targets**: An open-to-work post says Sonnia Hove is looking for a new role in the MarTech space, cites a strong background in technical support and consulting, and identifies potential fits in Marketing Operations leadership on a dedicated team or as a Solutions Architect on the agency side. The post highlights problem solving, designing new marketing automation processes, and experience implementing various MarTech and CRM platforms. ## Work to read - [Marketing Ops Post No. 1: Keys to Success](https://www.linkedin.com/posts/sonnia_marketingoperations-marketingops-marketingautomation-activity-6786326313666969600-gOkC) - [Marketing technologists: what are your top three technical skills?](https://www.linkedin.com/posts/sonnia_martech-marketingtechnology-it-activity-6729820224897511424-yjOB) - [Learn more and read more: book and course recommendations](https://www.linkedin.com/posts/sonnia_books-marketing-marketingoperations-activity-6756676293456121856-GUJT) - [Moving to consulting full-time at BDO Digital](https://www.linkedin.com/posts/sonnia_technology-solution-careers-information-activity-6876192909910188032-jZUI) - [A shoutout to a MarTech recruiter](https://www.linkedin.com/posts/sonnia_jobs-recruitingfirms-martech-activity-6830990262169325569-nGCt) - [Open to work in the MarTech space](https://www.linkedin.com/posts/sonnia_opentowork-activity-7104840894935126016-QsKI) ## Brand relationships - **BDO Digital** (employment) - **Sloane Staffing** (mention) ## Partnerships The six LinkedIn posts span November 2020 to September 2023 and cover Hove’s commentary on marketing operations, marketing technology, consulting work, and job search. None announces a sponsored format, brand collaboration, media kit, rate information, or partnership inquiry route. For a marketing technology company considering a content collaboration or speaking engagement, the next step is a direct conversation; ask about available packages, deliverables, and how to reach CFOs. ## Alternatives - Moni Oloyede: Choose Moni Oloyede when the platform wants a practitioner webinar and article to examine where marketing operations is heading, particularly AI, lead scoring, attribution, and job descriptions that now blend MOps, GTM engineering and marketing engineering. The posts make a direct case about industry change and analyze roughly 100 MOps-related job descriptions, giving the session a labor-market and role-design focus beyond day-to-day habits. Moni is a stronger fit than Sonnia when the audience wants to understand how the profession is changing and hear a speaker name the problem and propose a way to assess it. - Andy Mullings: Choose Andy Mullings when data governance, privacy and enterprise platform decisions should anchor the marketing operations session. The posts draw on firsthand operations experience at Bank of New York, make a detailed case about HubSpot's default data-enrichment pooling and its deliverability implications, and present an enterprise case for Adobe across marketing automation, CDP, content supply chain, personalisation and AI. Andy is a better fit than Sonnia when the campaign targets ops and marketing leaders responsible for sensitive data, vendor risk and platform consolidation. - Mike Rizzo: Choose Mike Rizzo when the platform wants a webinar and article about who owns the GTM technology stack, how AI and API changes bring operational work closer to the center, and why a named owner needs decision rights. The posts include an Unbound26 reflection asking who runs the GTM tech stack, a test for CMOs and CROs, Marketo API deadline warnings, EU AI Act notes, and an argument for a human-in-the-loop approach to MOps. Mike is a stronger fit than Sonnia when the audience is ops leaders and RevOps or GTM systems owners, rather than managers learning the fundamentals. --- AI-assisted summary of public posts. Audience demographics are not available. Engagement appears only where we checked recent posts. Method: https://b2binfluencer.marketing/methodology/