# Sina Haeri

Sina Haeri is a maternal-fetal medicine physician who works to expand high-risk pregnancy care through Ouma Health, including virtual specialist care and maternal-fetal medicine review of ultrasound scans.

- Profile: https://b2binfluencer.marketing/creators/sina-haeri/
- LinkedIn: https://www.linkedin.com/in/sinahaeri
- Topics: healthcare
- Based on 11 dated posts, latest 2026-09-16

## Summary

Sina Haeri is most useful for clinical and policy commentary on high-risk pregnancy access and care.

- Best for: Maternal health telehealth vendors, MFM reading services, or Medicaid plans reducing severe maternal morbidity.
- Not for: Direct-to-consumer maternity apps, wellness platforms, or employer-sponsored pregnancy apps seeking broad awareness.
- Check first: Confirm whether they offer sponsorship, rates, or an inquiry route for partnerships.

### Takeaways

- Severe maternal morbidity is an early warning before maternal death, with over 32,500 cases yearly.
- TeleMFM was associated with 34% reduction in severe maternal morbidity at hospitals without prior MFM.
- Rural maternity closures are an underfunding problem, not a quality problem.

## Main ideas

- **Maternal deaths are the wrong starting point; severe maternal morbidity is the warning to act on**: Haeri argues that public conversation focuses on maternal mortality and misses the life-threatening complications that come before it. Citing a Commonwealth Fund brief, they describe severe maternal morbidity as hemorrhage requiring transfusion, unplanned hysterectomy, stroke, sepsis, eclampsia, and ICU admission. The numbers they highlight: more than 32,500 US women experience it each year; affected women are 31 times more likely to die within a year of delivery; their infants are nearly four times more likely to die at birth or in the first year; Black mothers face rates roughly 90% higher than white mothers; and complicated deliveries cost more than twice as much. They read these figures as downstream effects of fragmented care, delayed access, and missed prevention, not isolated complications.
- **Rural maternity closures are an underfunding problem, not a quality problem**: Haeri writes about Brattleboro Memorial Hospital's board vote to close its birthing center within nine months unless emergency funding is secured, placing it in a national pattern of rural labor and delivery units closing at more than two per month. They acknowledge the reported $3.8 million annual loss on obstetric services but argue the balance sheet should also count mothers hemorrhaging on long transfers, families deciding not to settle where maternity care is unavailable, and health systems losing patient relationships that often begin in the delivery room. Brattleboro's primary cesarean rate is about 13% against roughly 23% nationally, and Vermont earned an A from March of Dimes. Haeri argues the issue is underfunding, not poor care.
- **Maternal mental health must be inside prenatal care, not a referral out**: Haeri states that one in five mothers experience a perinatal mental health condition, these conditions account for nearly 20% of maternal deaths in the United States, most pregnant and postpartum patients are never screened, and many who are screened never receive treatment. Citing the Policy Center for Maternal Mental Health state report cards, where the national grade moved from C- to C, they acknowledge modest progress but argue that screening without timely treatment identifies a problem without solving it. Their priority is to embed behavioral health clinicians in the perinatal care team alongside obstetricians, maternal-fetal medicine specialists, nurses, and care coordinators.
- **Venture-funded maternal health money misses Medicaid and high-risk care**: Haeri summarizes a JAMA Health Forum study by Madeline Perry and colleagues of 172 venture-backed maternal health startups founded between 2014 and 2022. They highlight that $977.5 million was raised, but 52% of capital went to just three companies; 34.6% of active startups focus on general wraparound support such as coaches, classes, and doulas; only about 34% of startups whose services could reasonably accept Medicaid actually do; and only one in six mention health equity on their websites, while barely one in five mention maternal mortality at all. Their argument is that the shortage is not digital health apps but high-risk clinical care where it is needed, and that wellness platforms and direct-to-consumer maternity apps largely serve commercial and employer-sponsored populations. They say the crisis is concentrated in rural communities, maternity care deserts, and safety-net populations covered by Medicaid, and falls hardest on Black birthing people, who are 2.6 times more likely to die of pregnancy-related causes.
- **Every obstetric ultrasound should get a maternal-fetal medicine read**: Haeri argues that obtaining images is only half the job; interpretation is the other half. They say every ultrasound is read by a board-certified maternal-fetal medicine physician, not a radiologist who occasionally reads obstetric imaging or an OB/GYN squeezing in a second read between deliveries. They cite a study presented with Penn colleagues at the SMFM annual meeting: out of 6,403 scans, MFM review identified a potential missed diagnosis in 34.5% of studies previously called normal, with cardiac anomalies among the most commonly missed findings.
- **Access to subspecialty care should not depend on geography, insurance, or having an MFM down the hall**: Across the material, Haeri returns to one priority: high-risk obstetric care should reach patients in rural areas, maternity care deserts, and safety-net populations covered by Medicaid, rather than being limited by location or insurance. They see telehealth and virtual maternal-fetal medicine as practical ways to extend specialist care, and argue that screening, referral, or an app alone cannot replace treatment and subspecialty review.

## Work to read

- [Why every ultrasound should get an MFM read](https://www.linkedin.com/posts/sinahaeri_ob-ultrasound-reads-by-mfm-physicians-ouma-activity-7506115942054273025-taen)
- [Severe maternal morbidity is the early warning system](https://www.linkedin.com/posts/sinahaeri_beyond-maternal-mortality-how-severe-morbidity-activity-7478424778823950337-J1yv)
- [Where venture-backed maternal health misses Medicaid and high-risk care](https://www.linkedin.com/posts/sinahaeri_venture-backed-maternal-health-startups-and-activity-7489692370700029953-j8ZZ)
- [Screening without treatment: maternal mental health integration](https://www.linkedin.com/posts/sinahaeri_2025-state-maternal-mental-health-legislation-activity-7477354201145049089-Wnpk)
- [Rural maternity closures and the real cost of losing obstetric units](https://www.linkedin.com/posts/sinahaeri_closing-brattleboros-birthing-center-will-activity-7482769629660999680-Iq83)

## Brand relationships

- **Ouma Health** (owned_business)

## Partnerships

Sina Haeri's posts do not offer a sponsorship, branded-content, or creator-partnership opportunity. They are first-person commentary on maternal health policy and clinical practice, and the commercial requests point to Ouma Health's clinical services rather than paid promotion. Two posts close with direct business asks: one invites Medicaid health plans, federally qualified health centers, and rural health systems to get in touch about closing gaps in high-risk obstetric care; another invites practices to discuss maternal-fetal medicine ultrasound reading, including 24-hour routine turnaround, STAT reads within two hours at no extra charge, and no subscription or setup fees. Both are service inquiries aimed at the organizations Ouma Health sells care and reading capacity to, not terms a brand could book as a sponsorship. Brands considering a campaign should ask whether they accept sponsorships and request rates, format specifications, disclosure practices, and a partnership contact.

## Alternatives

- Roseanna Galindo, CCBA, CAVS: Choose Galindo when the plan's pilot is stalling on the rural workforce pipeline and regional coordination, not clinical interpretation. Their posts show the rural-health network and convening language a plan needs to assemble partners: the conference post frames California as a rural state where 57 of 58 counties contain rural communities, reports a 2,000-bed behavioral health shortage, 24 counties with no beds, and only 15 with adolescent beds, and shows them connecting hospital, state agency, library, and university people in the room. The collaboration post names the actual partner set a rural workforce effort runs on — medical societies, foundations, colleges, hospitals, community organizations, and the North Valley Health Education Foundation — and asks directly about workforce development, scholarships, and rural health education. If the maternal-health campaign's real blocker is that no one can staff or sustain the service after the pilot, Galindo addresses that layer of the same decision and can convene the referral and workforce partners the plan would need anyway.
- Michael Belkin JD, MSHA, FACHE, CMPE: Choose Belkin when the constraint is clinician supply, coverage, or burnout-driven turnover at the sites the plan is trying to reach. Their posts speak to exactly that failure mode: proactive workforce planning means forecasting demand by service line, tracking retirement and attrition, and building pipelines before gaps appear rather than filling them after they turn urgent. The burnout post gives the specialties a maternal-health plan would care about, reporting roughly 50% physician burnout in 2024-2025 with OB-GYN above 50%, and argues that flexible models (locums, PRN, rapid-response, fractional) should be structural rather than a stopgap. Same campaign decision: if a rural site cannot staff or retain obstetric and MFM coverage, no amount of virtual interpretation capacity fixes it, and Belkin addresses that layer in the buyer's operational language.
- Bami Adenipekun: Choose Adenipekun when the barrier to reducing severe maternal morbidity is whether members from ethnic minority communities actually engage with and trust the service. Their posts are built on that problem: most community engagement in healthcare stops at listening — a survey, a focus group, a write-up, then everyone moves on — and for people who have already had to fight to be believed, that silence confirms their experience does not move anything. The advocacy post shows the lived-experience grounding a plan would be buying: a mother lost to cancer, and later Adenipekun's own cancer and a late sister's diagnosis revealing racial inequities in the health system, with a book, Navigating Your New Normal, and a patient-advocacy focus. Same campaign decision: a plan can have MFM capacity and Medicaid coverage in place and still reach few members if engagement and cultural safety are handled badly, and that is the layer Adenipekun speaks to.

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AI-assisted summary of public posts. Audience demographics are not available. Engagement appears only where we checked recent posts. Method: https://b2binfluencer.marketing/methodology/