# Simone Moreau-Rodgers Simone Moreau-Rodgers teaches marketing and customer relationship marketing (CRM) at Fanshawe College, where students work on live client projects and learn from industry mentors. - Profile: https://b2binfluencer.marketing/creators/simone-moreau-rodgers/ - LinkedIn: https://www.linkedin.com/in/simone-moreau-rodgers-076bb115 - LinkedIn followers: 4,024 - Topics: crm, career-development - Based on 10 dated posts, latest 2026-10-07 ## Summary Useful for marketing education partnerships that need a college classroom for applied CRM and mentorship. - Best for: A marketing education company seeking a college program partner for applied CRM and mentorship. - Not for: A B2B CRM software vendor seeking demo requests from marketing directors or sales leaders. - Check first: Confirm audience includes program decision-makers and ask for engagement data before contacting. ### Takeaways - Students built a CRM plan for the St. Thomas Elgin General Hospital Foundation. - Mentor Circles bring practitioners into class for candid career questions and feedback. - Career advice includes hands-on experience, transferable skills, connections, and a portfolio. ## Main ideas - **Students learn marketing by working on real problems**: They argue that applying classroom concepts to an organization’s actual needs connects theory with practice. Students do the research and strategic work rather than only hearing how marketing should be done. - **Practitioners make classroom learning more useful**: They describe mentors as a way for students to test ideas against professional experience. Students can ask candid questions, hear how careers develop and make connections while working through their projects. - **Early-career marketers should build evidence of their skills**: Their career advice favours practical steps over waiting until graduation: gain hands-on experience, develop transferable skills, build relationships early and make work visible. Career preparation is something students can practise while studying. ## Work to read - [Launching a live client CRM project with the STEGH Foundation](https://www.linkedin.com/posts/activity-7508300637097611265-HfuQ) - [Announcing Marketing & Sales Mentor Circles in the capstone](https://www.linkedin.com/posts/activity-7432820372070252545-z1oA) - [Thanking a Mentor Circle group and listing what students get](https://www.linkedin.com/posts/activity-7510399231262842881-VTdR) - [Career advice for university students, delivered with a co-presenter](https://www.linkedin.com/posts/activity-7450953914184724480-VUv4) ## Brand relationships - **Fanshawe College** (employment) - **St. Thomas Elgin General Hospital Foundation** (client) - **Western University Faculty of Information and Media Studies** (mention) - **interVal** (mention) - **United Way** (mention) ## Partnerships Simone Moreau-Rodgers’s documented partnerships run through the CRM capstone course at Fanshawe College, rather than a personal sponsor programme or media kit. The posts show two routes: industry professionals joining the class as Marketing & Sales Mentor Circles mentors, and organisations hosting a live client project that students research over a semester. Named participants include Donna Sevenpifer (Fanshawe College), Karen Chalmers (interVal), and Chris McInnis (United Way) in September 2026, plus mentors Ashley Rowe, Amanda DeVries, Faris A., and Christina Rapson in February 2026. Ryan Byrne joined in September 2026 to launch a live project with the St. Thomas Elgin General Hospital Foundation. The posts publish no commercial terms, rate card, sponsor policy, deliverable list, exclusivity clause, approval process, or partnership inquiry contact. A buyer should negotiate those terms directly. Moreau-Rodgers also speaks to student audiences outside the capstone, including at a career session at Western University alongside Erin Pearson; the posts describe those appearances as career guidance rather than sponsored placements. For a marketing education company, the entry point is the classroom, not a sponsorship inventory: contribute a person or a real client challenge to a semester-long course, with access to students, curriculum design input, and a visible role in applied learning. Agree on fees, content rights, branding, and appearance frequency directly with Simone. ## Alternatives - Marty Parker: Choose Marty Parker when a partner wants a course that brings outside operators in front of students and is willing to run the programme outside marketing—in supply chain, operations or merchandise. The two posts show a repeatable guest-speaker format: Mark Wells and Jenny Cogan from Augusta National Golf Club spoke to a class about working in merchandise during the tournament, covering how the patron experience is planned and the two routes into the operation: front-of-house sales of shirts and hats, and behind-the-scenes inventory work. A second post covers a podcast appearance on The Buzz with Supply Chain Now, where they discussed digital product passports, AI and automation in manufacturing, and customer feedback. It shows a wider industry-conversation channel a partner could share. Parker is a better choice if the buyer's curriculum is closer to supply chain or operations, or if they value an established rhythm of employer guests over building one. - Charlie Miller, PhD: Choose Charlie Miller when the buyer wants student co-creation as product development at scale rather than as a taught course. The posts describe leading development of Adobe Acrobat Student Spaces, a free AI-powered study tool built with students: hundreds of student beta testers, dozens of live feedback sessions, and student groups at Berkeley, Brown, Harvard, Marshall, San Jose State and the University of Minnesota. The later post reports more than a million students a month using the tool and lists features that came directly from student feedback, including turning handwritten notes into editable text, exam cheat sheets, editable quizzes and flashcards, and resume feedback. Miller is a better fit if the partner offers a platform or tool, or seeks a research-and-development relationship with students, and values reaching a large student user base over working within one college course. - Alexis Spilman Vogt, PhD: Choose Alexis Spilman Vogt when the need is workforce-pipeline development and industry-partner facilities in a technical discipline, or when the buyer needs a community college partner connected to a professional society. The posts describe the new Sydor Optics Advanced Technology Center at Monroe Community College, scheduled to open in September and built to prepare optics and photonics technicians, with named partners including Monroe Community College, Pike Construction Services, LaBella Associates, Monroe County, Sydor Optics, SPIE, contractors and industry stakeholders. A second post covers a talk at the SPIE Optics + Photonics Conference titled 'Building Scalable Workforce Pipelines in Precision Optics', about connecting students to careers while serving industry workforce needs. Vogt is a better choice for a partner whose offer centres on employer pipelines, technical training or a named industry consortium rather than a marketing course. --- AI-assisted summary of public posts. Audience demographics are not available. Engagement appears only where we checked recent posts. Method: https://b2binfluencer.marketing/methodology/