# Simon Rhind-Tutt

Simon Rhind-Tutt works on improving business relationships through relationship audits, with a focus on client retention and the way companies work with clients, suppliers, and teams. His posts discuss how professional-services firms can make clients feel personally valued and grow existing client relationships.

- Profile: https://b2binfluencer.marketing/creators/simon-rhind-tutt/
- LinkedIn: https://www.linkedin.com/in/simonrhindtutt
- YouTube: https://www.youtube.com/channel/UCZV9k95KDmS2O-EfqHG2j9g
- Based on 11 dated posts, latest 2026-10-01

## Summary

Simon Rhind-Tutt is most useful for talks and workshops on client retention and relationship audits in professional services.

- Best for: Mid-sized B2B professional services firms wanting keynote or workshop on client retention and relationship diagnostics.
- Not for: Consumer product launches, paid social creator videos, or mass reach and sales campaigns.
- Check first: Confirm commercial terms and request recent LinkedIn audience data before booking.

### Takeaways

- Ask whether people feel special, not only valued.
- Audit relationships by listening to influential people, not just decision-makers.
- Acquiring a new client is about 20 times harder than growing an existing one.

## Main ideas

- **Ask whether people feel special, not only valued**: A client can feel well served yet still wonder whether the firm takes a personal interest in them. Simon uses that distinction to show why routine satisfaction questions may miss what makes a relationship matter.
- **Audit relationships by listening to influential people, not just decision-makers**: Simon describes relationship audits as structured interviews that can reveal a gap between a firm’s view of a relationship and how people experience it. The method applies to clients, suppliers, and internal teams.
- **Treat client growth as deliberate work, not an afterthought**: Simon argues that firms should invest in existing client relationships instead of focusing mainly on winning new accounts. They cite a comparison to make the commercial case.
- **Rebuild trust through shared relationship principles**: Simon and procurement specialist Tina Fegent describe a “Relationship Recession” marked by eroding trust, squeezed time, and transactional partnerships. Their proposed response is a “Relationship Renaissance” based on trust, respect, and mutual investment. Simon says the resulting Relationship Accord should reach beyond marketing services to professional and business services more broadly.

## Work to read

- [Advertising Who Cares: from relationship recession to Relationship Accord](https://www.linkedin.com/posts/simonrhindtutt_advertisingwhocares-relationshipaudits-marketingprocurement-activity-7384931343010381824-Av5w)
- [Client satisfaction is not enough: growing existing clients](https://www.linkedin.com/posts/simonrhindtutt_client-satisfaction-isnt-enough-anymore-activity-7389194007995752448-fSlJ)
- [“Valued” versus “special”: what relationship audits surface](https://www.linkedin.com/posts/simonrhindtutt_yes-i-feel-valuedbut-thats-not-the-activity-7359221827421773824-K63t)
- [PRCA NewBusFest recap: procurement, clients, and industry conversation](https://www.linkedin.com/posts/simonrhindtutt_prca-newbusfest25-relationshipaudits-activity-7303813961529905152-b_gK)
- [Centrepoint Sleepout: applying relationship values to a cause](https://www.linkedin.com/posts/simonrhindtutt_centrepoint-sleepout-youthhomelessness-activity-7310565272254308354-QVkX)

## Brand relationships

- **PRCA** (mention)
- **Advertising: Who Cares?** (disclosed_partnership)
- **Centrepoint** (mention)
- **Broadcast Revolution** (mention)
- **Relationship Audits** (disclosed_partnership)

## Partnerships

Simon Rhind-Tutt's LinkedIn posts do not describe a sponsorship programme, paid partnership format or brand-collaboration offer. They show industry-event participation and unpaid collaborations: a working group they convened with Tina Fegent presented research at the Advertising: Who Cares? conference on a "relationship recession" and a proposed "Relationship Accord"; they spoke at PRCA's NewBizFest in March and NewBizFest in Glasgow in October; and they took part in Centrepoint London's Sleepout to raise funds for youth homelessness, with PR support credited to Broadcast Revolution. The posts do not say what a brand could buy or what it would cost, so ask Rhind-Tutt directly about available commercial partnerships and pricing.

## Alternatives

- Trevor Vas: If the need shifts from client relationships to the firm's own talent pipeline — how it hires, develops and deploys advisers — Trevor Vas is the stronger choice. Their posts describe two decades of running the Australasian Talent Conference, a white paper on Talent Advisory co-published with Simon Townsend, and a concrete prediction: talent acquisition will become workforce configuration, deciding how work gets done across build, buy, borrow and bot before defaulting to recruitment. For a professional services firm whose retention problem is really a partner and associate capability problem, that workforce-planning angle would outperform a client-relationship workshop.
- David Shultz: If the engagement is about changing behaviour under pressure, and client-facing teams operate in a high-stakes, fast-moving service environment, David Shultz offers a sharper method for the awareness and training layer. Their posts describe work on cybersecurity awareness segmentation, the gap between slow-brain training and fast-brain threat moments, and the FUDGE framework (fear, urgency, desire to please, greed, empathy) for understanding who is vulnerable when a message lands. A firm whose client retention problem is really about responding well in tense moments, or segmenting internal communication by role and pressure level, would get a tested behaviour-change approach.
- Natalie Benamou: If the firm's growth audience is women over 50, or the goal is a purpose-led leadership conversation rather than a client-retention workshop, Natalie Benamou is a better match. Natalie Benamou's posts describe work on women over 50 as a resource, a multi-author book (Bold Moves By Design) built from personal stories, and a customer-journey view of how buyers use AI platforms before the first meeting. A professional services firm targeting that demographic, or one whose clients are evaluating vendors before contact, could use the pre-meeting research angle or the lived-experience leadership theme.

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AI-assisted summary of public posts. Audience demographics are not available. Engagement appears only where we checked recent posts. Method: https://b2binfluencer.marketing/methodology/