# Shekhar Kakade

Shekhar Kakade creates and edits video ads for e-commerce brands, with a focus on creative that captures attention and supports sales.

- Profile: https://b2binfluencer.marketing/creators/shekhar-kakade/
- LinkedIn: https://www.linkedin.com/in/shekharkakade
- Topics: ecommerce
- Based on 11 dated posts, latest 2026-10-09

## Summary

Shekhar Kakade is most useful for practical e-commerce video ad creative and direct critique.

- Best for: A direct-to-consumer brand launching a product in a category buyers do not understand.
- Not for: A media buying campaign or a fixed-format celebrity campaign with conversion guarantees.
- Check first: Confirm recent audience results and test details for the claimed scroll-stopper ratio.

### Takeaways

- Start with the audience and competitors, then build the ad.
- There is no perfect ad length; the script and market awareness decide.
- Judge celebrity attention against the ad's selling case.

## Main ideas

- **Start with the audience and competitors, then build the ad**: Kakade’s research-first process starts with identifying the target audience and what might stop their scroll, then studying competitors and their offers. Next, shape those findings into copy and a script, then edit. The goal is to improve on what is already working rather than start with generic copy.
- **Let the market and script determine the ad's length**: Kakade rejects a fixed ideal runtime. An unfamiliar product may need more explanation; a market that already knows the category may lose interest if the ad runs on. Rather than cut to a stopwatch, read the script aloud and remove sentences that do not add a pain point, address an objection or move toward the call to action.
- **Judge celebrity attention against the ad's selling case**: In a teardown of a celebrity-led DTC ad, Kakade separates the attention a famous face can attract from the product information that might support a purchase. They treat the ad’s long run in the brand’s ad library as a possible sign that it is meeting the brand’s goals, though not proof of conversions.
- **Attention matters, but the posts offer only a brief account of the framework**: Kakade frames attention as an ad’s first job, followed by holding interest and getting a click. One short post asks whether readers use AIDA but does not explain how they apply the framework in practice.

## Work to read

- [Five hundred video ads, and the four-step process behind them](https://www.linkedin.com/posts/shekharkakade_ecommerce-facebookads-shopify-activity-6924978537573560321-SREO)
- [There is no perfect ad length — the script decides](https://www.linkedin.com/posts/shekharkakade_ive-edited-hundreds-of-video-ads-for-e-commerce-activity-7488916488595238913-7xKY)
- [A celebrity ad reviewed against the question of whether it sells](https://www.linkedin.com/posts/shekharkakade_do-ads-with-big-celebrities-work-for-dtc-activity-7101743671607242752-G55n)
- [Turn the expression up at the start of the ad](https://www.linkedin.com/posts/shekharkakade_ecommerce-facebookadvertising-videoediting-activity-6936606012132974592-S-v9)
- [The attention argument in its shortest form](https://www.linkedin.com/posts/shekharkakade_what-makes-a-video-ad-good-activity-6811502850078834688-4s5b)

## Brand relationships

- **82e.com** (mention)

## Partnerships

Shekhar Kakade's posts do not say whether they offer sponsorships, affiliate partnerships, or paid partnerships. Their practical commentary on e-commerce video ad creative covers audience research, competitors' offers, scripting, and editing for attention and conversion. One post describes reviewing a celebrity-fronted DTC ad and reading its long run in the ad library as a sign it is meeting the brand's targets, showing how they evaluate commercial creative—not a format a brand can book. A brand considering them for expert consultation on video ad creative should ask directly about available formats, deliverables, rates, exclusivity terms, and the booking process.

## Alternatives

- Nikita Ganzina: Choose Ganzina when the agency's problem is an edit that looks polished but does not convert, and the client needs someone who judges every editing decision by what it does for the ad's job. The two posts draw a hard line between video editing and direct-response editing: a performance ad has to stop the scroll with a hook, introduce the problem quickly, make the product and its value obvious, give a reason to trust the storytelling, use social proof to reduce scepticism, handle the objections blocking a purchase, and finish with a clear reason to act. Ganzina accepts the costs that follow — cutting a beautiful opening shot because it takes four seconds to reach the point, or putting an unattractive customer quote on screen because proof beats aesthetics — and deliberately makes the edit feel native to the feed rather than like a commercial. That is the right conversation when the need is to understand how an edit should serve the conversion structure and how to brief the editors delivering it.
- Ali Chaudhary: Choose Chaudhary when the agency suspects the creative is not the constraint and the real question is whether the spend is set up as a customer acquisition system. Both posts argue from that angle: boosting a post is a symptom of not having a strategy, and the working chain runs business goal, offer, audience, creative, funnel, measurement, optimisation. The questions Chaudhary puts before any budget goes behind a post are the ones the agency would need answered — what the objective is (sales, leads, acquisition, awareness), who the campaign is actually trying to reach rather than who might engage, what the offer is, whether the creative drives action rather than attention, where the traffic lands, what happens after the click, and what success looks like in numbers. The second post applies the same reasoning to Advantage+, where automation handles finding opportunities, delivery, bids and budgets, testing and learning, while a person still decides what to test, which creative angle fits, whether the problem sits in the audience, creative, offer, or funnel, what the numbers mean, and when to scale or stop.
- Ujla Shakoor: Choose Shakoor when the client account has been built around one winning ad and the cost per acquisition is climbing as that ad fatigues. The account post walks through the pattern directly — the same creative scaled from $1K to $10K, then a rising CPA, a falling ROAS, and slowing sales, with the blame landing on the platform — and reframes the cause as a structure built on one hook, one angle, one message. The working habit that follows is asking what is being tested next: different hooks, different angles, different customer problems, different formats, so a pipeline of winners exists before the current one dies rather than starting from zero when it does. That is the right consultation when the need is to build a testing cadence and account resilience instead of a single new asset.

---
AI-assisted summary of public posts. Audience demographics are not available. Engagement appears only where we checked recent posts. Method: https://b2binfluencer.marketing/methodology/