# Shaun Chavis

Shaun Chavis is a former journalist and content marketer who helps people and businesses build their brands on Substack. Their work also includes food and health content strategy, guidance for health journalists, and tools for more inclusive writing.

- Profile: https://b2binfluencer.marketing/creators/shaun-chavis/
- LinkedIn: https://www.linkedin.com/in/shaunchavis
- LinkedIn followers: 2,631
- Topics: artificial-intelligence, content-marketing, healthcare
- Based on 10 dated posts, latest 2026-09-16

## Summary

Shaun Chavis is most useful for practical Substack strategy, food and health content, and inclusive editing tools.

- Best for: B2B media or publishing firms seeking Substack strategy plus health or food content webinars and consulting.
- Not for: Consumer snack or beverage short-form video for mass-reach Gen Z product trial.
- Check first: Confirm recent webinar attendance, newsletter metrics, audience details, and pricing terms.

### Takeaways

- A newsletter is a brand you own, not a platform feature.
- Sessions run 60 to 75 minutes and cover Substack basics, community, brand experience, early growth.
- A custom ChatGPT tool flags weight bias and suggests edits for inclusive language.

## Main ideas

- **A newsletter is a brand you own, not a platform feature**: Shaun Chavis says people should stop calling it “my Substack”: a newsletter has its own name, voice and brand, something its creator can build on and own—not just an account on someone else’s platform.
- **Teach Substack publishing as a practical system**: Shaun Chavis teaches four steps: understanding what Substack offers, connecting with others and socializing a brand, optimizing a Substack to create a brand experience, and driving and tracking early growth. The approach pairs platform knowledge with brand discipline, rather than treating Substack as just a place to publish.
- **Food creators need Substack advice tuned to their audience**: Shaun Chavis treats food publishing as a distinct Substack lane, where general newsletter advice falls short. Food creators need to understand the platform features that shape the experience for food audiences.
- **Inclusive health language is an editing problem worth building tools for**: Shaun Chavis argues that language and tone matter in health and weight-related content, and that style guides become more useful when non-writers have a tool to apply them. The tool draws on public guidelines, not private opinion alone.
- **Health content needs editorial judgment and long-term relationships**: Shaun Chavis discusses what hiring managers look for when bringing nurses and other health professionals into journalism or content marketing. Health publishing depends on editorial standards and lasting relationships with contributors, not just clinical credentials.

## Work to read

- [Build your personal or food brand on Substack](https://www.linkedin.com/posts/shaunchavis_a-little-over-a-year-ago-i-started-a-newsletter-activity-7447644432327315456-AG1G)
- [Your newsletter is a brand, not just “my Substack”](https://www.linkedin.com/posts/shaunchavis_shaun-chavis-events-calendar-activity-7445481228692221953-uY5G)
- [A custom ChatGPT that catches weight bias in editing](https://www.linkedin.com/posts/shaunchavis_chatgpt-activity-7403967759543332864-uJg8)
- [What to look for when hiring nurse and health journalists](https://www.linkedin.com/posts/shaunchavis_if-youre-a-nurse-or-health-care-professional-activity-7437231642420785153-D3hR)

## Brand relationships

- **Substack** (mention)
- **AICircles.org** (mention)
- **Obesity Action Coalition** (mention)
- **World Obesity Federation** (mention)
- **The Savvy Scribe** (mention)

## Partnerships

The posts describe two ways to work with Shaun Chavis: live Substack training sessions and individual or business help building a Substack presence. In an April 2026 post, they write that a company asked for a Substack strategy, that the work turned out to be something they genuinely like discussing, and that they have since helped individuals and businesses establish their brands on the platform. The sessions are promoted with a Luma registration link, run 60 to 75 minutes, and target consultants, coaches, independent journalists, artists, photographers, and food-industry creators. The posts don't document paid-partnership formats, a media kit, or rates; ask whether those are available. The only public link is a webinar registration page, not a partnership or business inquiry channel.

## Alternatives

- Tim Clark: Choose Tim Clark when the buyer's problem is the editorial operation itself, not one writer's newsletter. The posts show a program builder's view: a year of brand journalism published on Forbes examined for recurring enterprise themes, and practical guidance for journalists moving into brand editorial roles. That guidance covers how titles scatter across Editorial Director, VP Content, Head of Editorial, and Writer; the difference between editorial and content work; and the case for showing business impact rather than journalistic reach. A B2B media or publishing company that needs to hire, brief, and set standards for an in-house brand newsroom serving enterprise technology, finance, and operations audiences gets more from this than from a per-writer Substack workshop.
- Gurpreet Kaur: Choose Gurpreet Kaur when the campaign is judged on leads and pipeline rather than publication growth. The posts lay out a four-week sequence for getting a business ready to generate leads: interview sales and other departments before writing anything, gather internal documentation, analyze competitors and search results to find positioning, build the calendar around awareness, consideration, and decision, write bottom-of-funnel content personally, then measure in Search Console, GA4, and the CRM, using HubSpot and Odoo to trace leads rather than traffic. The companion post recounts weeks of silent pipeline caused by broken lead forms that no content dashboard revealed. This is a useful alternative when a health or food brand already knows what to say and needs the demand engine fixed around it.
- Rosie Davies-Smith: Choose Rosie Davies-Smith when the client is an eCommerce product brand that wants to run its own press outreach instead of hiring an agency. The posts describe a membership built for exactly that: a press database priced for one brand, monthly terms without a contract tie-in, guest editors, AI-assisted research and pitch ideas, and workshops. The positioning is unusually explicit and consistent: the platform is not for PR agencies, freelancers with multiple clients, or anyone using the database across brands. Its stated audience is founders, in-house teams, fractional heads, and assistants working on behalf of a single eCommerce brand. Buyers who value that discipline about who the offer is for have a clear model to learn from.

---
AI-assisted summary of public posts. Audience demographics are not available. Engagement appears only where we checked recent posts. Method: https://b2binfluencer.marketing/methodology/