# Shashank Kakade

Shashank Kakade creates conversion-focused video sales letter ads and paid-social creative to help e-commerce and wellness businesses grow.

- Profile: https://b2binfluencer.marketing/creators/shashank-kakade/
- LinkedIn: https://www.linkedin.com/in/shashank-kakade
- LinkedIn followers: 1,561
- Topics: ecommerce, sales, paid-ads, ecommerce-marketing, paid-social-advertising
- Based on 8 dated posts, latest 2026-09-08

## Summary

Shashank Kakade is most useful for video sales letter and paid-social creative that fixes weak ads for e-commerce and wellness brands.

- Best for: A DTC wellness brand already spending on Meta ads to improve cold-traffic conversion.
- Not for: Enterprise B2B software selling compliance platforms through long multi-stakeholder sales cycles.
- Check first: Ask for finished ads, campaign results, or client examples before hiring.

### Takeaways

- Weak ads, not checkout flows or email sequences, can cause poor sales.
- One store got 1,000 visitors and seven sales.
- Wellness customers seeking a solution respond to direct psychology, not gentle messaging.

## Main ideas

- **Paid-social losses are creative failures, not funnel failures**: In a post about a store losing money on ads, Kakade lays out a familiar result — 1,000 visitors, 7 sales, $5,000 spent — and rejects the fixes a team usually reaches for: a discount code, another abandoned-cart flow, a copied pop-up. Those are "duct tape," in the post's word, buying about three days before the funnel collapses again. The reasoning given is that no checkout flow saves a creative that fails to stop the scroll, and no email sequence fixes ads that make no one feel anything. The post's conclusion is a single instruction: "Fix the ads."
- **Wellness buyers respond to direct psychology, not gentle messaging**: This is the clearest marketing position in these posts: customers actively seeking a fix respond to direct, urgency-led psychology rather than soft, values-led brand copy. Kakade says they now help wellness founders "escape the 'authentic marketing' trap," and warns that most founders are "closer to bankruptcy than they admit" and do not see it coming. The argument: fear of running out of cash is a stronger lever than reassurance.
- **Video sales letter ads are the named specialty and deliverable**: Kakade describes the work as VSL (video sales letter) ads and names the commercial skills behind it: eCommerce fundamentals, Meta ad psychology, conversion-focused creative, and helping business owners scale. They credit their brother with teaching them these skills after they left hospitality. This is the concrete service identity a name search turns up, rather than a general marketing practice.
- **A values-driven priority: help founders who risk everything, not entitled clients**: The career story doubles as an argument about who the work should serve. Kakade describes bartending at an exclusive club in New Delhi on 14-hour shifts, serving wealthy families whose children, by their account, treated staff dismissively. Top hotels were recruiting, but the job felt hollow. A call from their brother — "lets come home and we'll build something here" — marks the turn toward building for small business owners instead. The priority is autonomy and purpose over prestige: working from their hometown, living with family, sleeping eight hours, and serving people who have risked something of their own.

## Work to read

- [“Stop patching your funnel with duct tape” — why weak ads, not weak funnels, cause paid-social losses](https://www.linkedin.com/posts/shashank-kakade_stop-patching-your-funnel-with-duct-tape-activity-7373347498414821376-ZMFo)
- [The bartender-to-VSL origin story, posted in two near-identical versions](https://www.linkedin.com/posts/shashank-kakade_i-used-to-serve-drinks-to-billionaires-kids-activity-7360287203962294272-5P3d)
- [A compressed career summary that states the wellness marketing stance most directly](https://www.linkedin.com/posts/shashank-kakade_i-was-a-middle-class-kid-studying-civil-engineering-activity-7386363188834877440-rkz-)

## Brand relationships

- **House Society** (employment)
- **Shopify** (mention)

## Partnerships

The four posts describe Kakade’s client work—video sales letter ads and paid-social creative for wellness and e-commerce brands—but publish no sponsorship package, rate card, deliverable list, usage or exclusivity terms, or partnership inquiry route. They disclose no brand partnerships, sponsored placements, or affiliate arrangements. Kakade’s work for paying clients includes direct-response video sales letter ads aimed at wellness founders and ad creative built around scroll-stopping hooks rather than discounts, abandoned-cart flows, or pop-ups. Buyers considering a creator partnership should ask Kakade directly about deliverables, timeline, rights, and budget; no official channel or policy is published in the posts.

## Alternatives

- Lauren Papon: When the brand wants creative decisions grounded in what the numbers show, rather than an immediate rewrite. The posts argue that a DTC brand cannot afford to go without a dedicated creative strategist in 2026 because paid social is the fastest way to test creative and learn from real consumer behaviour. They say someone should ask why an ad worked, what patterns the account shows, who is actually buying and what to test next. For a wellness brand with flat cold-traffic conversion and no agreed explanation, that points to a diagnosis-first engagement: interrogate the live ad account before commissioning new scripts, and treat every existing ad as a source of learning. The posts also show an industry-facing side of the work: attending Cannes Lions 2026 without a pass and deliberately placing themselves in rooms where performance and creative leaders gather, a signal of where the strategist sits in the wider creative conversation.
- Raymond C.: When the brand’s numbers point to the funnel rather than the ad. The two posts describe client cases. In the first, a brand switched email vendors and every image in every live flow disappeared. The breakage had been live for a month before a customer noticed; the old vendor had hosted the images, so leaving took every sent email down retroactively. In the second, a brand returned to Klaviyo after nearly a year of running campaigns straight out of Shopify. The stated plan was to build a baseline from repeat openers in the last three months, run a 25% random sample, watch roughly 50% open rates from repeat openers against roughly 10% from everyone else, hold a blended figure near 40% as the line, and keep sampling across six to ten campaigns before suppressing the rest. That is the flow, automation and deliverability ground Kakade’s funnel post dismisses as duct tape. If the wellness brand’s data shows the leak in welcome, abandoned-cart or post-purchase automation, or in sending reputation, this is the better choice for addressing the campaign problem.

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AI-assisted summary of public posts. Audience demographics are not available. Engagement appears only where we checked recent posts. Method: https://b2binfluencer.marketing/methodology/