# Sarmin Sultana

Sarmin Sultana works on Shopify store design and development, with a focus on making shopping journeys clearer and easier for customers. Examples include improving product information, navigation, calls to action, and trust signals.

- Profile: https://b2binfluencer.marketing/creators/sarmin-sultana/
- LinkedIn: https://www.linkedin.com/in/sarmin-designify
- LinkedIn followers: 1,536
- Topics: ecommerce, conversion-rate-optimization
- Based on 11 dated posts, latest 2026-10-08

## Summary

Sarmin Sultana is most useful for practical Shopify store redesign work that makes buying easier, not paid reach.

- Best for: A Shopify redesign for a founder-led direct-to-consumer brand focused on conversion path, not visual refresh.
- Not for: Paid reach to tea shoppers judged on impressions, follower growth, or purchase intent.
- Check first: Confirm current audience and performance data before buying reach, and clarify redesign scope.

### Takeaways

- A tea-store redesign fixed confusing collections, missed product details, unclear calls to action, and weak hierarchy.
- Canva could edit Shopify product images but could not export a functional Shopify section.
- ArtTeas review praised a patient, responsive process that understood the brand and story.

## Main ideas

- **Judge a Shopify store by how easy it is to buy from, not by how good it looks**: Sultana returns to one argument: the design question changed. For years, they asked whether a store looked good — with a clean layout, a modern section and responsive pages that clients liked. After studying UX and CRO, they began asking whether the store made it easier for customers to buy. The reasoning: appearance and usability can fail separately. Visual quality does not guarantee that visitors understand the offer, find the information they need or see a call to action at the right moment.
- **A redesign names customer obstacles; it is not just a style upgrade**: In the tea store example, a beautiful store and a strong brand story still lose customers when obstacles sit in the customer journey, not the styling. Sultana names those obstacles and pairs each with a specific change. Success means customers can find, understand, trust and buy — not simply that the store looks better.
- **Test a new tool in a real store, then publish what did not work**: The Canva post is both a method statement and a tool review. Sultana connected Canva to a Shopify test store, separated what worked from what they could not find, and identified an untested idea as such rather than presenting it as a capability. Their stated view: testing tools is more interesting than reading about them.
- **Working with a founder-led brand starts with the story, not the build**: Sultana treats listening and requirements discovery as part of design, not a preliminary step. They describe collaboration as understanding the brand, products, story and founder’s vision, and regard changes, discussions and small details as a normal part of the project, not friction.
- **Quote the package, then let the work justify more — don’t push for the highest price**: Sultana argues that freelancing is not always about getting the highest price. They say what mattered was doing the work well enough that a client felt they deserved more. They frame the episode as making another person happy through the work, rather than maximising the number.

## Work to read

- [A tea store's conversion journey, before and after](https://www.linkedin.com/posts/sarmin-designify_your-shopify-store-can-look-beautiful-and-activity-7513131004308422656-HOdb)
- [The question Sultana says changed how they look at a Shopify store](https://www.linkedin.com/posts/sarmin-designify_after-hundreds-of-shopify-projects-i-realized-activity-7510308451244396544-1uLO)
- [Testing a Canva-to-Shopify process in a live test store](https://www.linkedin.com/posts/sarmin-designify_shopify-canva-shopifydevelopment-activity-7511697358737338368-8hYA)
- [A named client's review from the ArtTeas project](https://www.linkedin.com/posts/sarmin-designify_some-reviews-stay-with-you-this-one-really-activity-7513622588330434560-QJOH)
- [The pricing story Sultana tells about one client](https://www.linkedin.com/posts/sarmin-designify_one-of-my-clients-taught-me-something-activity-7510658695760994305-GQkU)

## Brand relationships

- **ArtTeas** (client)

## Partnerships

Sarmin Sultana's posts describe client project work—Shopify store design and development, UX and conversion-focused improvements, and a tea brand store rework—but do not specify sponsorship formats, paid partnership terms, or an inquiry route. Their closest thing to an open call is an offer to review store URLs from people who comment "AUDIT" on one post; that is a service inquiry, not a sponsorship or brand-collaboration offer. No official media kit, rate card, or partnership policy appears in the posts. Buyers considering a paid collaboration should ask for the terms directly through the LinkedIn profile listed on this page.

## Alternatives

- Nazmul Hassan joy: For a brief where the tea brand's main bottleneck is paid acquisition rather than the store journey, and the agency also needs someone to build and scale Meta Ads alongside a theme refresh. The reviewed Meta Ads post describes an account structure that separates proven winners from testing, uses creative diversity as audience strategy, keeps retargeting separate from acquisition, and reports 1,071 purchases, $225,526.60 purchase conversion value from $19,391.77 spend, and 13.21x average purchase ROAS. The boutique Shopify post covers theme customization, product discovery, mobile optimization and making a store feel like a boutique. For the same tea-brand decision, that makes Nazmul Hassan joy a better pick when the agency's scope includes profitable ad scaling and a design/theme build, not only conversion-path diagnosis.
- Md Moktadir Hossain: For a narrower need where the tea brand already has traffic and the agreed failure is the landing page, not the full store. Sarmin Sultana's posts diagnose traffic without sales as a landing-page problem: confusing layout, no clear value proposition, weak product presentation, too many distractions, missing trust signals, unclear headline and no focused call to action. They also state what helps—a clean hero section, strong product storytelling, visible social proof, one clear CTA, mobile-first design, fast loading and a simple headline—and offer a page review in response to a comment. That makes Md Moktadir Hossain the better alternative when the agency wants a focused landing-page audit and rebuild with a clear conversion checklist, especially for a single campaign or product launch page.
- Hayan Khan: For a need where the tea brand's page reads as polished but not persuasive, or where navigation is organised around the wrong mental model. One of Hayan Khan's posts contrasts an AI-generated design with a conversion-focused redesign that leads with the core benefit, addresses purchase barriers such as convenience, taste and cost, adds reasons to believe, and follows a problem-to-purchase narrative; it reports a conversion rate move from 1.8% to 5.8%. The other examines a dog-supplement store's navigation by customer concern—allergy and itchiness, joint health, stress and anxiety, gut health—and argues that menu language should match how shoppers describe their problem. For the same tea-brand decision, Hayan Khan is the better alternative when the agency wants shopper-objection hierarchy and need-based navigation rebuilt, with reported conversion movement as a starting hypothesis.

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AI-assisted summary of public posts. Audience demographics are not available. Engagement appears only where we checked recent posts. Method: https://b2binfluencer.marketing/methodology/