# Sébastien Cliche-Roy

Sébastien Cliche-Roy works on eCommerce events and digital marketing. The posts describe organizing the Journée eCommerce in Québec City, hosting a panel, and writing about eCommerce operations and online advertising.

- Profile: https://b2binfluencer.marketing/creators/s-bastien-cliche-roy/
- LinkedIn: https://www.linkedin.com/in/sclicheroy
- Topics: ecommerce
- Based on 11 dated posts, latest 2026-08-25

## Summary

Most useful for eCommerce event strategy, French-language speaking, and practical digital marketing content.

- Best for: Quebec-based B2B eCommerce consulting firms seeking French-language speaking and co-bylined content.
- Not for: Always-on English paid-content deals needing rate cards, demographics, and per-post reporting.
- Check first: Confirm current audience breakdown, rates, and per-post engagement before contacting them.

### Takeaways

- Ticket sales tripled from the previous year for Journée eCommerce.
- The 2019 event drew 600+ participants and featured 15 speakers.
- Advertising placements were up to 40% cheaper on most platforms.

## Main ideas

- **High-caliber eCommerce events should be accessible, not exclusive**: Cliche-Roy presents Journée eCommerce as a nonprofit mission: build a program worthy of the biggest Canadian events and keep it affordable so retailers can learn and connect. Knowledge-sharing and networking, they argue, help retailers transform, adapt and grow.
- **Promotion is part of the event, not an afterthought**: Cliche-Roy treats communication strategy as a core event-building task. The posts use speaker credentials, participant numbers and countdown timing to make the case for attending—and tie the promotion to a measurable result.
- **In a crisis, retailers should shift operations online and optimize for fast-changing demand**: Cliche-Roy argues that businesses need to shift their operations to online sales and optimize them for daily fluctuations in consumer demand and requirements during social and economic instability. The advice is practical and list-based.
- **A downturn can be a good time to invest in advertising**: Cliche-Roy makes an economic case for buying ad placements during a slowdown: prices are lower, content consumption is high, and spending can support local media while helping the advertiser. The argument links cost and engagement to return on investment and support for local media.
- **The priority shifted from event building to crisis-era digital marketing advice**: The earlier posts focus on organizing and promoting Journée eCommerce in 2019 and planning its 2020 edition. Later posts turn to eCommerce operations and advertising during the early pandemic period. Cliche-Roy’s public role in this material shifts from live event leadership to practical written guidance for retailers under pressure.

## Work to read

- [Inside the Journée eCommerce organizing effort](https://www.linkedin.com/posts/sclicheroy_what-a-day-i-never-thought-working-on-the-activity-6524414506007822336-jlkx)
- [48 hours to the second Journée eCommerce](https://www.linkedin.com/posts/sclicheroy_cest-dans-un-peu-plus-de-48h00-que-d%C3%A9bute-activity-6521468220988223488-hE6G)
- [2019 Journée eCommerce recap and 2020 program reveal](https://www.linkedin.com/posts/sclicheroy_ecommerce-events-socialmedia-activity-6636339531232620544-uCC7)
- [First Novatize article: 10 tips for eCommerce operations in a crisis](https://www.linkedin.com/posts/sclicheroy_avoir-un-ecommerce-en-ces-temps-de-covid-activity-6650855807036465152-TlU2)
- [Second Novatize article: why to invest in advertising now](https://www.linkedin.com/posts/sclicheroy_pourquoi-investir-en-placement-publicitaire-activity-6658041136466145280-cLMu)

## Brand relationships

- **Novatize** (disclosed_partnership)
- **Journée eCommerce** (mention)
- **Québec numérique** (mention)
- **Semaine numériQC** (mention)

## Partnerships

Sébastien Cliche-Roy's five LinkedIn posts from April 2019 to April 2020 do not set out a partnership or sponsorship offer. There is no published rate card, package tier, deliverable list, or terms. The posts show event-side work: they helped build the programme for the Journée eCommerce in Québec City, tripled ticket sales year over year, hosted a panel, and wrote two Medium articles for Novatize on eCommerce operations and why to invest in paid placements during a downturn. Journée eCommerce was run as a non-profit by Novatize, which they thank in the 2019 recap. This shows organising and speaking capacity, not a purchasable format. Buyers considering a content partnership or speaking engagement should ask directly about sponsorship terms, speaker submissions, and partnership enquiries; no process or contact route appears in the posts.

## Alternatives

- Pierre Fournier: Choose Pierre Fournier for an event about product management and the product community, rather than eCommerce operations or retailer-focused events. In his preview of La Product Conf 2025, he frames the product manager’s changing role and introduces a programme spanning Airbus, L’Oréal and product evangelism. His four takeaways from the conference move from product’s growing need to show business value to the challenges of AI and closer collaboration across teams. Fournier is a better fit for a product-leadership event or commentary on how product teams are changing. If the brief requires retailer-facing eCommerce writing or event work, ask for relevant samples; Sébastien Cliche-Roy’s posts show that focus.
- Marie Robin: Choose Marie Robin for a partnership about agency positioning, business development or changing the agency model. In her post on agency growth beyond mass AI outreach, she argues for pairing a clear ideal-client focus and quantified proof with consistent founder-led communication, stronger client experience and disciplined follow-up. Her survey of agencies challenging the conventional model groups examples by what they change: pricing, ownership, delivery, or the role of people and AI. Together, the posts give a firm practical material for a French-language partnership on winning work or rethinking agency services. For event production or eCommerce guidance for retailers, ask for relevant samples.
- Jeremy Goillot: Choose Jeremy Goillot when the intended audience is B2B software or technology companies and the topic is AI in sales operations or SaaS growth. In his explanation of Allo’s MCP, he illustrates ways customers use AI with call data, from prioritizing follow-ups to identifying recurring sales objections. His account of Sellsy’s growth uses one company’s history to discuss patient, largely organic SaaS growth outside Paris. These examples could anchor a technology-focused event or a case-study partnership on AI-enabled operations. For retail eCommerce or event strategy, ask for relevant samples.

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AI-assisted summary of public posts. Audience demographics are not available. Engagement appears only where we checked recent posts. Method: https://b2binfluencer.marketing/methodology/