# Rob Stanley

Rob Stanley writes about ecommerce strategy, LinkedIn marketing, and how brands can use AI in commerce while managing risks such as pricing fairness and fraud.

- Profile: https://b2binfluencer.marketing/creators/rob-stanley/
- LinkedIn: https://www.linkedin.com/in/robstanley01
- LinkedIn followers: 14,190
- Topics: artificial-intelligence, ecommerce, agentic-commerce, ecommerce-operations
- Based on 11 dated posts, latest 2026-10-07

## Summary

Rob Stanley is most useful for practical ecommerce and AI commerce risk framing.

- Best for: This fits a B2B ecommerce platform planning content on AI commerce governance.
- Not for: This does not fit LinkedIn growth vendors buying reach, comments, or follower growth.
- Check first: Ask for audience demographics and independent verification of cited figures.

### Takeaways

- Dynamic pricing can damage trust when two customers pay different prices for same product.
- AI agent fraud has three named attack patterns and a checkout identity question.
- Q4 AI commerce preparation includes protocol status and a top-20 SKU audit.

## Main ideas

- **AI commerce gains need visible safeguards**: Stanley weighs the commercial potential of AI-driven commerce against risks customers may see as unfair or brands may struggle to detect. They propose practical governance: explain pricing changes, set limits an algorithm cannot cross, and check how AI agents are verified at checkout.
- **Prepare for AI commerce before peak season**: Stanley treats AI commerce readiness as operational work. Product information must be discoverable to AI tools, and teams should check their email lists, site performance, and commerce protocols before holiday traffic makes fixes harder.
- **Reach buyers, not just an engaged audience**: Stanley argues that high engagement can be a poor measure of whether content reaches prospective customers. They favor topics that address ecommerce operators' concerns, even when those topics draw fewer comments or impressions.
- **Use specific, no-pitch outreach to start conversations**: For LinkedIn connection requests, Stanley favors a brief note that shows the sender paid attention, rather than a blank request or an immediate sales pitch. The goal is to open a conversation rather than collect a connection.

## Work to read

- [AI pricing is eating brand trust](https://www.linkedin.com/posts/robstanley01_ecommerce-aiecommerce-ecommercestrategy-activity-7508495652184797184-Xpma)
- [The brands that win Q4 are already done preparing](https://www.linkedin.com/posts/robstanley01_ecommerce-aiecommerce-ecommercestrategy-activity-7511032962071629824-vKkF)
- [AI agents are buying from you, and other AI agents are using that infrastructure to defraud you](https://www.linkedin.com/posts/robstanley01_ecommerce-aiecommerce-ecommercestrategy-activity-7513569165983682560-3Na2)
- [I had 500 comments on a post. Not one was from a buyer.](https://www.linkedin.com/posts/robstanley01_i-had-500-comments-on-a-post-not-one-was-activity-7511757159177551872-p4T2)
- [Your connection requests are blank. That is costing you relationships.](https://www.linkedin.com/posts/robstanley01_your-connection-requests-are-blank-that-activity-7507771363747614720-iUkS)

## Brand relationships

- **Visa** (mention)
- **McKinsey** (mention)
- **Salesforce** (mention)
- **Instacart** (mention)
- **LinkedIn** (mention)
- **Prompted** (mention)

## Partnerships

Rob Stanley's posts cover ecommerce strategy, AI-driven commerce, and LinkedIn marketing. For an AI-commerce governance partnership, ask directly about availability, deliverables, and terms before planning a campaign.

## Alternatives

- Sharon Gai: Choose Sharon Gai when the partnership's centre is the payments and protocol layer rather than pricing fairness. Two of their posts map the competing agent-payment standards in one place — Google's Agent Payments Protocol, Mastercard's Agent Pay, Visa's Trusted Agent Protocol, and PayPal's Agentic Commerce Platform — and explain what each one does for a retailer's checkout. That offers a faster route to a 'which standard should a brand support' campaign than a single question about whether a checkout verifies agent-level identity. The second post traces the shift from marketplace and social commerce into agentic commerce and notes that answer-engine traffic already accounts for roughly 10% of visits on some sites, useful framing if the platform's offer sits at the discovery end of agentic commerce. Choose Sharon Gai over Rob Stanley when the deliverable is a landscape explainer a brand can use to decide where to plug in; choose Rob Stanley when it is a governance rule set a brand can apply to pricing, overrides, and agent identity.
- Liam J.E Gerada: Choose Liam J.E Gerada when the campaign centres on checkout and payment economics rather than pricing governance. One post works through the gap between a quoted rate and the effective one — cross-border assessments, FX spread, gateway and chargeback fees, downgraded interchange — and shows a merchant processing $110M a year who believed they paid 2.9% plus 30 cents while the blended rate ran above 4.3%. It then gives a five-minute diagnostic: total fees divided by total processed volume. The other argues that agent-initiated checkout breaks the assumption that a person approves payment at the moment it happens, so consent has to move from the transaction to the relationship. It also argues that merchants and agent developers will need a settlement layer with no stake in what gets bought. If the platform sells checkout or payment infrastructure and wants the governance message attached to a concrete cost argument, this is closer to the buying decision than a rules-of-disclosure post. Choose Rob Stanley when the campaign must speak to brand-side governance and regulation; choose this alternative when it must speak to unit economics and settlement design.
- Tom Shivers: Choose Tom Shivers when the campaign needs the standards explained and the practical feed work set out, rather than governance policy. One post walks through OpenAI and Stripe's Agentic Commerce Protocol — product discovery and comparison, conversational shopping, cart building, checkout via delegated payments, and the retailer staying merchant of record with fulfillment and post-purchase — and lists the five steps a retailer takes to adopt it. The other covers Google's Universal Commerce Protocol, the reframing from search results to a product graph, and actions to take now: fix product feeds, strengthen the brand entity and structured data, publish content AI can cite, and make payment, fulfillment, and policies machine-readable through Merchant Center Next. If the platform's offer is feed tooling or an agent-readiness audit, that checklist framing matches the product more directly than a governance argument. Choose Rob Stanley when the campaign is about conduct — pricing, identity, overrides; choose this alternative when it is about readiness and data hygiene.

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AI-assisted summary of public posts. Audience demographics are not available. Engagement appears only where we checked recent posts. Method: https://b2binfluencer.marketing/methodology/