# Richard Sherman

Richard Sherman is a supply-chain researcher and writer who edits the Global Links column for Supply Chain Management Review. Sherman's work addresses supply-network innovation and performance, including how leadership and management commitment can help organizations improve.

- Profile: https://b2binfluencer.marketing/creators/richard-sherman/
- LinkedIn: https://www.linkedin.com/in/richsherman
- LinkedIn followers: 8,756
- Topics: supply-chain, supply-chain-management
- Based on 11 dated posts, latest 2026-09-15

## Summary

Richard Sherman is useful for executive-facing supply-chain thought leadership on innovation, leadership, and management commitment.

- Best for: A supply-chain software company wanting a thought-leadership partnership via co-authored article or webinar.
- Not for: Last-mile delivery app wanting paid multi-channel creator campaign, short-form video, newsletter sponsorship, driver recruitment.
- Check first: Ask for recent audience survey results or campaign outcomes for comparable supply-chain co-authored articles or webinars.

### Takeaways

- Supply networks and ecosystems are a senior-executive agenda for building commitment and competitive advantage.
- Innovation is blocked by silos and internal contention, not by a shortage of ideas.
- Sherman helped develop the first SCOR model with PRTM in 1996.

## Main ideas

- **Supply networks and ecosystems are a senior-executive agenda**: Richard Sherman’s column argues that opportunity and difficulty go hand in hand in supply networks and ecosystems, and that senior executives must act. In this framing, raising supply-network innovation, securing management commitment and moving an organization toward competitive advantage are management choices, not software features. They place this in a period of sustained disruption, referring to the 2020s as the “Roaring Twenties” and counting 2025 as Year 6 of the “Decade of Disruption.”
- **Innovation is blocked by silos and internal contention, not by a shortage of ideas**: Richard Sherman draws a sharp line between leaders, who have vision, and laggards, who miss the performance improvements innovation offers. The stated cause is not a lack of ideas, but a lack of vision to overcome silo management and intra-enterprise functional contention, which prevents organizations from using their people’s potential to pursue market opportunities.
- **The column is a platform for other practitioners**: As Global Links editor, Richard Sherman commissions, introduces, and promotes other supply-chain writers rather than only publishing Richard Sherman's own arguments. A reader sees this in the choice of what gets amplified and in the handover of the column: Richard Sherman presents Karin Bursa as one of the more influential thought leaders in the field and attaches Bursa's first Global Links column as editor.
- **Shared frameworks and a scholarly industry journal are how the profession advances**: Richard Sherman treats durable progress in supply chain as an institutional project: agreed frameworks and a publication that reaches both practitioners and academics. They date their involvement to 1996, when, as research director for supply chain at AMR Research (now Gartner), they and PRTM founded the Supply Chain Council and developed the first SCOR model as a framework for supply chain innovation and performance improvement. Supply Chain Management Review is described as filling gaps in the vision of technology providers, practitioners, operations, planning and procurement staff, and academics; the effort is framed as “a journey without end.”

## Work to read

- [Global Links retrospective: founding the Supply Chain Council and the first SCOR model](https://www.linkedin.com/posts/richsherman_scmr-january-february-2026-global-links-activity-7419094419775246336-fZ2E)
- [Global Links: supply network and ecosystem opportunities for senior executives](https://www.linkedin.com/posts/richsherman_global-links-column-from-scmrcom-activity-7282806550040080384-ivUw)
- [Global Links: vision, silo management, and functional contention](https://www.linkedin.com/posts/richsherman_seizing-the-value-from-supply-network-vision-activity-7196514275534745602-BWCR)
- [Global Links editor's note: making the CFO a supply chain superfan](https://www.linkedin.com/posts/richsherman_supply-chain-management-review-november-2024-activity-7259311131259789313-1XET)
- [GLOBAL LINKS editor role announcement](https://www.linkedin.com/posts/richsherman_im-happy-to-share-that-im-starting-a-new-activity-7179302007931899904-YNAS)

## Brand relationships

- **Supply Chain Management Review** (employment)
- **Peerless Media** (mention)
- **AMR Research** (employment)
- **Supply Chain Council** (disclosed_partnership)
- **PRTM** (mention)

## Partnerships

Richard Sherman is best known for their long-standing role as editor of the GLOBAL LINKS column at Supply Chain Management Review. Their work analyzes modern supply networks, innovation challenges, and the ecosystems that drive corporate performance.

## Alternatives

- Eva Ponce: For a supply-chain software vendor weighing a thought-leadership partnership on supply network innovation, Eva Ponce is the better choice when the deliverable is a live, registered webinar and the value is a built-in learning audience rather than a trade-journal column. The posts describe a MITx MicroMasters Program in Supply Chain Management webinar, “From Supply Chain Analytics to Agentic AI,” held with Vijay Sankararaman, described as Chief AI Officer at Novant Health and a former technology leader at Lowe’s and Walmart. The post reports close to 900 live attendees and two audience polls: 482 responses on the most critical skills for future supply chain professionals (critical thinking 75%, creativity and problem-solving 65%, technology and AI literacy 57%, analytical skills 55%, adaptability 49%) and 538 responses on where professionals currently use AI (general productivity tasks 67%, data analysis and decision support 60%). A vendor seeking measured participation and a clear frame—start with the business problem, not the technology, and build on analytics foundations rather than replace them—can use that structure rather than invent one.
- Kevin Parkerson: For a supply-chain software vendor seeking an interview-format podcast or a talent-pipeline story rather than a co-authored article, Kevin Parkerson is the better choice. The strongest recent example is Episode #72 of Kev Talks Podcast: Real World Global Logistics, recorded live from the Gnosis Freight RV at TPM26. Gnosis executives discuss container lifecycle management, data fragmentation, demurrage and detention, why visibility is now table stakes, and why data quality matters for AI. It offers a concrete template a software vendor can reuse: a named company in the guest seat, a host who frames the conversation, and distribution across YouTube, Apple, Spotify, Amazon, and iHeartRadio. The second post describes a scholarship day for five University of Central Arkansas students, including a morning preparation session, the NWA Supply Chain Trends Expo, and follow-up conversations with named industry people—a fit for campaigns aimed at early-career supply chain talent.
- Carly Macmeikan: For a buyer needing an enterprise-consultancy voice on generative AI in supply chain, or whose vertical is aerospace and defence, Carly Macmeikan is the better choice. One post cites Accenture research that generative AI could automate or augment 58% of supply chain processes across design and engineering, planning, sourcing and procurement, production, and fulfilment, framing the finding as validation of long-held work in the area. The other describes Accenture’s Farnborough International Airshow showcase, with live demonstrations of generative AI for supply chain resilience, engineering and manufacturing, aftermarket operations, and business development. A vendor selling into aerospace, defence, or aftermarket operations gets an established industry event and a large consulting firm’s framing for its own product story.

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AI-assisted summary of public posts. Audience demographics are not available. Engagement appears only where we checked recent posts. Method: https://b2binfluencer.marketing/methodology/