# Rich Fitzmaurice

Rich Fitzmaurice is a B2B marketing professional who writes about marketing leadership, workplace challenges and commercial growth. Fitzmaurice's posts include advice for people taking senior marketing roles, interviews on industry issues and examples of referral partnerships.

- Profile: https://b2binfluencer.marketing/creators/rich-fitzmaurice/
- LinkedIn: https://www.linkedin.com/in/richfitzmaurice
- LinkedIn followers: 10,795
- Topics: leadership, b2b-marketing
- Based on 17 dated posts, latest 2026-10-05

## Summary

Rich Fitzmaurice is most useful for thought leadership on senior B2B marketing dilemmas, hiring, budgets and referral partnerships.

- Best for: A B2B marketing agency sponsoring an ongoing thought leadership series for senior in-house marketers.
- Not for: A performance campaign needing paid creator content and guaranteed qualified demo requests.
- Check first: Confirm recent LinkedIn follower demographics and results for comparable posts over comparable time windows.

### Takeaways

- A new CMO faced a surprise rebrand in five weeks without the brand team.
- Fitzmaurice supported a leader who quit after the job changed, then invited disagreement.
- Paartner referral rewards are £900 for Durhamlane or Webeo and £2,400 for Sodali and Co.

## Main ideas

- **Senior marketing problems need context, not automatic yes-or-no advice**: Fitzmaurice uses reader-submitted situations to examine the pressures behind a decision. They take a clear position when the circumstances allow, but resist a simple verdict when they don’t.
- **Marketing should support the work that moves revenue, even across team budgets**: Fitzmaurice draws on firsthand experience to argue that marketing and sales shouldn’t put budget ownership ahead of commercial results. Their account values embedded expertise and skills that strengthen the team, not just extra sales capacity.
- **Recommendations are strongest when backed by specific experience**: In posts promoting Paartner referral offers, Fitzmaurice backs recommendations with concrete examples of what a company did and in what circumstances, rather than broad praise alone. The referral rewards are for Paartner members, not evidence of a payment to Fitzmaurice.
- **B2B influencer marketing is an opportunity Fitzmaurice says remains unfinished**: Fitzmaurice distinguishes celebrity-fronted campaigns from a fuller creator programme. They describe getting high-profile talent campaigns funded, but say they haven’t found a way to run a B2B influencer campaign with volume and actual creators. Ask what they would need to build one.

## Work to read

- [A CMO quit two weeks in — and the column takes a side](https://www.linkedin.com/posts/richfitzmaurice_my-wife-thinks-i-should-have-bent-over-and-activity-7508813273983754241-_l_4)
- [The surprise AGM rebrand: advice that refuses to say yes or no](https://www.linkedin.com/posts/richfitzmaurice_my-new-ceo-wants-to-launch-a-surprise-rebrand-activity-7506317603573817345-GJxv)
- [Diligencing the real mandate before signing a senior marketing contract](https://www.linkedin.com/posts/richfitzmaurice_do-you-really-think-the-ceo-is-ever-going-activity-7511171786999296002-8zRR)
- [Interview: what the marketing jobs market is really doing](https://www.linkedin.com/posts/richfitzmaurice_the-marketing-jobs-market-is-absolutely-brutal-activity-7503014243504459776-DsD7)
- [The A-list campaign list and the influencer itch](https://www.linkedin.com/posts/richfitzmaurice_apparently-i-am-one-of-the-rare-b2b-marketers-activity-7510268535806439425-2ad_)
- [How a referral post argues a partner's track record](https://www.linkedin.com/posts/richfitzmaurice_members-of-paartner-now-get-a2400-fixed-activity-7379772231998164992-TlQR)
- [The CMO who spent marketing budget on a sales problem](https://www.linkedin.com/posts/richfitzmaurice_b2bmarketing-sales-trust-activity-7396182161583742976-Uo_4)
- [The 2% conversion argument used to introduce a partner](https://www.linkedin.com/posts/richfitzmaurice_members-of-paartner-now-get-a-900-fixed-activity-7380974753093816320-dsmy)

## Brand relationships

- **Paartner** (disclosed_partnership)
- **Durhamlane** (disclosed_partnership)
- **Sodali & Co** (disclosed_partnership)
- **Webeo** (disclosed_partnership)
- **B2B Marketing United** (disclosed_partnership)

## Partnerships

Fitzmaurice's documented commercial activity runs through Paartner, a referral network where members earn fixed cash rewards for introductions that convert into signed clients. Three posts name vendors and rewards: Sodali & Co at £2,400, Durhamlane and Webeo at £900 each. In each, Fitzmaurice writes a personal endorsement describing their own experience of the vendor, gives the reward amount and prompts readers to join Paartner. The posts show a referral-reward model, not a published sponsorship package; Fitzmaurice also says they have never run a B2B influencer campaign themselves. Scope any thought-leadership collaboration directly, and budget separately for the referral reward and any content fee if using the Paartner route.

## Alternatives

- Kerrie Luginbill: Choose Kerrie Luginbill when the agency's series needs to help professional-services firms decide where to compete and how to package what they sell, rather than answer senior marketers' leadership dilemmas. The two posts here show positioning work on two types of professional-services firm — those that help clients avoid risk and those that help clients build value — and a service-design argument that buyers now diagnose problems with AI and peer referrals before they ever contact a firm. That is directly useful if the agency wants a named expert to challenge prospects on ideal client profile and service packaging.
- Nate Saperia: Choose Nate Saperia when the campaign is aimed at leaders of professional-services firms — especially those considering PE-style operating discipline — and needs a finance and operations lens. The posts here compare SaaS and services metrics, argue that demand is human work that does not record itself, and lay out what running like a PE-backed firm requires: a trusted close, a weekly view of cash and work, margin by client and service line, and a history clean enough for a quality-of-earnings review. That is a sharper fit for a series about firm performance and pipeline discipline than about marketing leadership.
- Jamie Herman: Choose Jamie Herman when the campaign needs a first-person practice-building story or speaks to accountants, bookkeepers and referral partners. The posts here show a documented route to building a tax and accounting practice — presenting to local bookkeeping chapters, later at an annual conference, and generating recurring year-end and tax work — and a sharp account of what goes wrong when a wealth advisor pitches an accountant with brochures instead of a fit-based referral. That is useful if the agency's series is about referral relationships and professional-services business development.

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AI-assisted summary of public posts. Audience demographics are not available. Engagement appears only where we checked recent posts. Method: https://b2binfluencer.marketing/methodology/