# Raymond C.

Raymond C. works on email retention for DTC brands, managing and rebuilding Klaviyo accounts, including automated flows and campaigns.

- Profile: https://b2binfluencer.marketing/creators/raymond-c/
- LinkedIn: https://www.linkedin.com/in/ecomray
- LinkedIn followers: 5,564
- Topics: email-marketing, retention-marketing
- Based on 13 dated posts, latest 2026-10-09

## Summary

Raymond C. is most useful for rebuilding Klaviyo retention accounts, fixing broken flows, and reactivating dormant lists safely.

- Best for: A mid-market DTC brand moving to Klaviyo and needing to recover retention revenue safely.
- Not for: A consumer app or martech vendor seeking sponsored creator content with set deliverables and rates.
- Check first: Confirm whether they accept sponsorships and ask for audience demographics and comparable retention campaign results.

### Takeaways

- Wake a dormant list in samples, not one blast.
- Flows break quietly, so audit them weekly.
- Delivery matters more than the pitch.

## Main ideas

- **Wake a dormant list in samples, not one blast**: Raymond C. argues that switching email back on after a dormant period is a rebuild, not a flip of a switch. With no recent Klaviyo engagement to build on, sending to the whole list on the first send puts the sending subdomain at risk. The method: mine whatever open data the interim platform left behind, split repeat openers from everyone else, sample a quarter of the list at a time, and judge the blended result rather than either bucket. They hold a blended open rate near 40% and treat a slide into the low 30s as a sign that Google Postmaster reputation tends to slip. They describe this as their own read, not a rule, and note that Postmaster does not update daily. They reject the tempting shortcut of raising the sample to 50% or 75% to reactivate people faster, because more low-engagement addresses drag the average down. Non-responders get suppressed so the brand stops paying to mail people who are gone, and the engagement baseline is rebuilt across 30, 60, 90 and 120 days, with prospects separated from customers.
- **Flows break quietly, so audit them weekly**: Raymond C. argues that automated flows are the worst place for an email to fail because nobody is watching them. Campaigns get checked on send day; flows just run. No one opens their own welcome or abandoned-cart email, so broken automation stays broken. The damage lands on the most-engaged segments a sender reputation is built on: new subscribers, cart abandoners and recent buyers. Two priorities follow: host email images inside the brand's own account rather than a vendor's or agency's server, so no one else can take them down when a relationship ends; and open the flows weekly on a phone, as a subscriber would, checking every image, link and send.
- **Delivery matters more than the pitch**: Raymond C. argues that this industry is full of people who are excellent at marketing and sales but poor at delivering the work, and says they would rather be the reverse. They spent four years heads down in Klaviyo accounts doing retention work, while barely touching sales and marketing, which did not come naturally. They describe an operator's disposition: thinking in processes and what happens after a client says yes, not in pitches and campaigns. Visibility and self-promotion remain ongoing efforts rather than strengths, and writing to promote the business still feels like work.
- **Bigger brands buy speed, and onboarding means a full rebuild**: Raymond C. argues that the gap between a seven-figure and an eight-figure brand is not size but speed: larger clients want the work moving fast, want results sooner, and pay a premium for both. Onboarding one means taking the entire Klaviyo account apart and rebuilding it before a single campaign is sent, setting the pace of the whole business. The second half of the argument is about capacity: busy periods crowd out the visibility that brings in the next client. They note the irony of telling agency owners never to go dark, then letting posting slide as soon as things got busy.
- **Owner burnout and exits come up in the work**: Raymond C. also treats founder burnout and business exits as part of the landscape of retention work. One post asks the network about an audit call with a solo operator, but gives no client name, terms or outcome. Ask what resulted from the conversation if assessing its relevance to your business.

## Work to read

- [Why a vendor switch left a brand's Klaviyo flows full of empty boxes](https://www.linkedin.com/posts/ecomray_a-brand-switched-email-vendors-a-month-later-activity-7483127731468083200-dCOg)
- [How to wake a dormant Klaviyo list without burning the sending domain](https://www.linkedin.com/posts/ecomray_a-brand-came-to-us-after-pausing-klaviyo-activity-7488330285965807617-b8Nt)
- [Fulfillment first: a retainer operator on why delivery beats pitching](https://www.linkedin.com/posts/ecomray_most-people-in-this-industry-are-incredible-activity-7481694286481096704-z9UO)
- [What changes when the clients get bigger: speed, not size](https://www.linkedin.com/posts/ecomray_ive-barely-posted-this-week-had-a-couple-activity-7481369850779549696-U5WX)
- [A note on founder burnout and DTC brands for sale](https://www.linkedin.com/posts/ecomray_anyone-here-buying-dtc-brands-had-an-audit-activity-7486177756297330688-4qk4)

## Brand relationships

- **Klaviyo** (mention)
- **Shopify** (mention)
- **Unnamed DTC brand** (client)

## Partnerships

Raymond C.'s posts describe no paid placements, affiliate terms, sponsored-post rates, published partnership policy, or partnership inquiry route. They describe a service business: they run Klaviyo retention work for DTC brands, taking on clients directly and rebuilding their accounts, automated flows, and list-reactivation plans. Onboarding is hands-on and slow by design, with the whole account pulled apart and rebuilt before a single campaign goes out. For a brand, the route described in these posts is a retainer or client-services engagement rather than a creator placement. Ask Raymond C. directly whether they accept sponsorships and, if so, about terms and how to inquire.

## Alternatives

- Corto S.: Raymond C.’s posts suit a brand whose constraint is execution capacity rather than deliverability judgment. Corto describes turning Claude Code into a Klaviyo execution engine: connecting Klaviyo data, frameworks and operating rules, then running parallel workflows across flows, campaigns, segmentation, deliverability and analytics. The 10-minute setup lets one instruction produce multiple workflows for review. A companion post pairs GPT-6 Astra with a CRM workflow to produce a full month of campaign calendar, lifecycle flows, creative directions and copy in one session. If the post-migration problem is that the team cannot keep pace with audit and analysis volume, or is repeating the same work across several accounts, this is the closer match: the method explicitly repeats a working workflow across campaigns, flows and accounts.
- Aminat Hammed: The material suits a brand that needs the strategic case before committing to execution. One post argues that the buying journey is moving upstream into AI-assisted discovery, citing growth in GenAI referrals to retail ecommerce and a share of US consumers using an AI shopping tool in the past month. It concludes that product clarity, page experience and first-party data all have to change. The other makes the retention argument directly: a cited 2026 report across 150,000 brands found automations were 2% of email sends but 30% of email-driven revenue. The takeaway is that campaigns and flows need separate jobs, and the better question is which customer behavior is not yet being addressed. For a brand already planning to invest in Klaviyo flows and needing to justify that decision over another campaign calendar, this framing fits well.
- Frederick Lansky: The material suits a brief focused on measurement and wasted spend rather than the platform migration itself. One post describes pausing paid search after 12.1M impressions and 24,597 clicks produced no extra transactions for an eight-figure business with about 550 locations. The team made location-level transactions the source of truth and built Looker Studio reporting that tied every channel to real revenue; treating each location as its own local listing lifted Maps click-through 15% in a quarter. The other post sets out a pre-campaign checklist for $3M-plus stores: how many clicks it takes to move from product page to finished order, phone load speed, and when the welcome, abandoned-cart and post-purchase emails were last edited. It also notes growing that business to seven figures with no outside money. If the brand cannot tell which channel produces orders, or its checkout and flows have gone untouched for years, this is the closer match.

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AI-assisted summary of public posts. Audience demographics are not available. Engagement appears only where we checked recent posts. Method: https://b2binfluencer.marketing/methodology/