# Ray Mina

Ray Mina writes about improving healthcare marketing through better patient-journey experiences and measurement that connects campaigns to patient outcomes, CRM data, and revenue.

- Profile: https://b2binfluencer.marketing/creators/ray-mina/
- LinkedIn: https://www.linkedin.com/in/raymina
- LinkedIn followers: 3,634
- Topics: healthcare, marketing-measurement
- Based on 10 dated posts, latest 2026-09-22

## Summary

Most useful for healthcare marketing measurement and patient-journey content aimed at hospital marketing leaders.

- Best for: A healthcare technology company connecting marketing CRM data to patient data for outcome-based measurement content.
- Not for: Consumer-facing awareness campaigns for hospital service lines measured by local reach and appointments.
- Check first: Confirm audience composition, partnership terms, and whether named practitioners will join.

### Takeaways

- Ray Mina says healthcare should feel as seamless as e-commerce, with organizational obstacles.
- They say misleading data, not bad decisions, holds healthcare marketers back.
- They advise connecting the patient-data source before layering on modeling and targeting.

## Main ideas

- **Healthcare should feel as seamless as e-commerce, and the obstacles are organizational, not technical**: Mina argues that consumer expectations travel. The stakes in healthcare are far higher than buying sneakers, but the expectation — seamless, frictionless, human — is the same. Privacy challenges, data silos, and lack of buy-in are the usual explanations for the gap; they call those "2022 problems" and say the technology already exists, leaving the real question of why the experience isn't better yet.
- **Misleading data, not bad decisions, is what holds healthcare marketers back**: Mina separates the marketer's judgment from the signal they are measured on. Teams are not failing because they decide poorly; they struggle because the data they are forced to optimize against often does not correspond to real outcomes, so budget follows what is visible rather than what works. The repair: rebuild measurement around real outcomes, connect the full funnel, and establish a privacy-safe data foundation.
- **Connect the patient-data source before layering on modeling and targeting**: Mina states the distinction plainly: a CRM disconnected from the EMR can report what campaigns did, but not what patients did. The order of operations matters — establish the link between the marketing platform and the source of truth for patient data first, then add claims and propensity modeling on top, so audience decisions stop being guesswork.
- **Take the e-commerce playbook literally: abandoned appointments, full-journey attribution, service-line ROAS**: Rather than leave the e-commerce comparison as a slogan, Mina turns it into operating questions a marketing team can act on, arguing healthcare deserves the same sophistication as e-commerce because the stakes are much higher. A related priority appears in the same post: convening practitioners to work through the change, with more than 50 marketing leaders gathering at House Call Miami in January.

## Work to read

- [Can we stop pretending that healthcare marketing and e-commerce are totally different planets?](https://www.linkedin.com/posts/raymina_can-we-stop-pretending-that-healthcare-marketing-activity-7393774095823364096-JFqU)
- [Healthcare marketers aren't struggling to maximize results because they're making bad decisions](https://www.linkedin.com/posts/raymina_healthcare-marketers-arent-struggling-to-activity-7406391861235568640-Kh4p)
- [Cyber Monday always makes me think: what if healthcare worked like e-commerce?](https://www.linkedin.com/posts/raymina_cyber-monday-always-makes-me-think-what-activity-7401293280560410625-4euS)
- [A CRM disconnected from your EMR can tell you what your campaigns did](https://www.linkedin.com/posts/raymina_a-crm-disconnected-from-your-emr-can-tell-activity-7440047742262861826-D3L2)

## Brand relationships

- **MVP Health Care** (mention)
- **OU Health** (mention)
- **House Call Miami** (mention)

## Partnerships

Ray Mina's posts show two promotional patterns but no published partnership offer. They promote a video interview series featuring healthcare marketing leaders, with the OU Health episode on connecting CRM to EMR as the example, and an in-person gathering, House Call Miami. Mina says more than 50 marketing leaders will discuss the same measurement themes and invites readers to inquire through the comments. Neither post states a rate card, sponsor policy, deliverable specification, or application process. A buyer considering a webinar or content collaboration should ask Mina directly what they offer and on what terms. There is no public process to build a timeline or budget around, or confirmed sponsored placement to show stakeholders; confirm any arrangement in writing before adding it to a campaign plan.

## Alternatives

- Chris Johnson: Choose Chris Johnson when the collaboration needs to reach health-system operations and clinical leadership—not the marketing department—and the topic is enterprise platform consolidation, patient flow, or connecting operational data across a hospital. The posts argue that point solutions solve individual problems but add complexity, and that value now comes from connecting operational intelligence so decisions on access, capacity, staffing, and care delivery reinforce one another. A vendor connecting data across an entire health system, or whose message depends on bringing operations and clinical leaders together, would find a more natural fit here than with a marketing-measurement audience.
- Pamela Shaddock: Choose Pamela Shaddock for work on patient access, health equity, or oncology patient services, rather than marketing measurement. The posts document a medical hair-loss company she built with her sister after her breast-cancer treatment, partnerships with more than 27 hospitals and cancer centers, a stated goal of 40 by the end of 2026, education sessions for the National Alopecia Areata Foundation, and a conference panel. A health system or vendor running an equity, patient-experience, or oncology service-line program that needs a credible patient-facing voice has a clear fit here.
- Ash Davis: Choose Ash Davis when the goal is generating booked appointments through paid social and the buyer is prepared to run and own its own funnel. The posts document a system rather than just make a claim: roughly 2.5 months of advertising produced 1,452 leads and 63 self-booked appointments, at a $5.30 cost per lead and a $122 cost per appointment. The campaign used five video ads, multiple ad variations, and a video sales letter designed to establish trust before the call. The second post argues for owning that system instead of renting leads from a vendor, making Davis a useful collaborator for sponsors focused on conversion and cost.

---
AI-assisted summary of public posts. Audience demographics are not available. Engagement appears only where we checked recent posts. Method: https://b2binfluencer.marketing/methodology/