# Rashel Hariri

Rashel Hariri is a fractional go-to-market leader who works with technology companies and professional services businesses on marketing, sales, and revenue growth. They also write about taking action, building a public presence, and candid communication at work.

- Profile: https://b2binfluencer.marketing/creators/rashel-hariri/
- LinkedIn: https://www.linkedin.com/in/rashelhariri
- LinkedIn followers: 9,000
- Topics: leadership, sales, healthcare, go-to-market-strategy, answer-engine-optimization
- Based on 9 dated posts, latest 2026-09-28

## Summary

Rashel Hariri is most useful for fractional go-to-market leadership, sales effectiveness, and candid team communication.

- Best for: B2B tech or professional services brands seeking paid advisory or fractional GTM leadership.
- Not for: Consumer health-tech campaigns needing sponsored video, guaranteed reach, or standard influencer deliverables.
- Check first: Confirm evidence for claimed client revenue outcomes and independent confirmation of the podcast ranking.

### Takeaways

- Public visibility can grow from podcast appearances, social posts, speaking, and published articles.
- Constructive candour helps teams surface concerns and reach decisions sooner.
- They say they have helped clients double revenue using GTM and sales techniques.

## Main ideas

- **Public visibility is the strategy when it grows out of work you enjoy**: Rashel Hariri says a client found them through AEO, or answer-engine optimization, despite having no AEO strategy. Their view is that showing up consistently online became the strategy: guesting on podcasts, sharing their point of view on social media, speaking at events, and appearing in published articles. Their advice to anyone stuck overanalyzing is to start doing things. Very smart people, they add, can get very good at talking themselves out of action.
- **Candour is a team performance practice, not a licence to be harsh**: Hariri argues that the most productive teams are usually the most candid. They put the project ahead of ego, debate ideas, disagree openly, say when something is not working, and stay direct without making it personal. The logic is simple: the shorter the distance between having a concern and raising it constructively, the faster a team reaches a solution. When people hold things in, small concerns become frustration, disagreements become resentment, and decisions get delayed as everyone tries to read between the lines. Candour, Hariri stresses, does not mean being an a-hole; it means caring enough about the work and the people to say what needs to be said.
- **Fractional GTM leadership is a bet on self rather than waiting for permission**: Hariri presents their career as a deliberate move from corporate roles into independent leadership. After 12 years in corporate marketing at companies including McDonald's and Shopify, they went fractional more than five years ago and call it the best decision they have made. They now describe themselves as a fractional GTM leader working with technology companies and professional services businesses, and say they have helped clients double revenue using GTM and sales techniques, with work spanning Canada, the US, and the Middle East. Their career makes the case for the operator model.
- **Solo operators are the future of work, but the posts here suggest this is still early-stage**: Hariri is bullish on a future of work in the hands of solo operators. That view reflects their own move into the operator model and co-founding joinjuggle.com, which the post describes as being in alpha. A buyer weighing this perspective should ask for evidence of the platform's traction.
- **Women's health technology is a stated personal priority**: Hariri names women's health products as an area they are a huge proponent of, with a particular interest in health technology built for women's health needs. It is a personal priority they choose to highlight and support.

## Work to read

- [9,000 followers: a quick introduction to Rashel Hariri's career and current work](https://www.linkedin.com/posts/rashelhariri_9000-followers-welcome-and-thanks-activity-7508861887695044608-hMyG)
- [Candour as a team performance practice](https://www.linkedin.com/posts/rashelhariri_have-we-lost-the-art-of-communicating-with-activity-7510307629735366657-VJIa)
- [A client found Rashel Hariri through AEO](https://www.linkedin.com/posts/rashelhariri_a-new-client-found-me-via-aeo-i-dont-activity-7500885428053659649-cI1Z)

## Brand relationships

- **McDonald's** (employment)
- **Shopify** (employment)
- **JoinJuggle** (owned_business)
- **She's Interesting** (owned_business)

## Partnerships

Rashel Hariri's posts describe fractional go-to-market leadership for technology companies and professional services businesses, alongside co-founding joinjuggle.com and hosting the She's Interesting podcast, where they interviewed women investors and founders. The posts do not describe a sponsorship program, media kit, rate card, partnership page, or paid creator formats such as sponsored posts, podcast advertising, event appearances, or affiliate arrangements. Brands considering a paid partnership should ask directly about scope, pricing, exclusivity, and deliverables. The posts clearly describe a services relationship: they position themselves as a fractional GTM and revenue operator who works with client companies.

## Alternatives

- Yiftah Shiri: A B2B tech company whose go-to-market problem is AI adoption inside the sales team should consider Yiftah Shiri. The posts set a specific test for sales AI: any seller can set it up, customize it, and use it daily, with build-to-daily-use rate—not a pilot—as the only number that matters. Shiri describes building an internal agent called Closer on monday, feeding it product material, sales content, best practices, and customer knowledge, then giving every seller a version that knows their deals, selling narrative, and communication style. Choose Shiri when the goal is to get reps using AI tools and the deliverable is a framework for personal agents inside a CRM.
- Ronna Belinky: Ronna Belinky is the better starting point when the need is operations rather than revenue: designing and documenting how work moves through a small business, and building a business inside a supportive owner community. The posts describe joining the Dear FoundHer Forum and attending its live networking events as among the most valuable actions taken for Workflows by Ronna, appearing in the From the Forum series on Lindsay Pinchuk's podcast, and discussing workflows, joy, and the struggles of being a parent and small business owner on The Real and the Woo. Choose Belinky for a small-business audience, a workflow or process design engagement, or content aimed at owners who want to hear from a peer who has built something deliberately.
- Chantel Elliott: Chantel Elliott is the alternative when a company wants training-first help for a whole team rather than an embedded leader. Elliott's posts name the problems companies bring: revenue plateauing and deals stalling, sales, marketing, and customer success not aligned and focused, teams struggling to tell what is working, teams waiting for the perfectly polished pitch before going to market, founders wanting out of day-to-day selling, and overwhelm or unclear priorities. Elliott's response is private training programs supported by hands-on advisory and strategy sessions, described as training meets consulting meets tough love, plus work through 321 Growth Academy with InceptionU to train future growth marketers, backed by compensation data showing demand-generation and marketing communications roles among Canada's hot tech jobs. Choose Elliott when the deliverable is a cohort or team program and the budget and timeline support teaching several people at once.

---
AI-assisted summary of public posts. Audience demographics are not available. Engagement appears only where we checked recent posts. Method: https://b2binfluencer.marketing/methodology/