# Raphy Feolino

Raphy Feolino is a lifecycle marketer whose work includes email and SMS journeys, loyalty programs, customer retention, and coaching marketing teams.

- Profile: https://b2binfluencer.marketing/creators/raphy-feolino/
- LinkedIn: https://www.linkedin.com/in/raphyfeolino
- LinkedIn followers: 857
- Topics: ecommerce, email-marketing
- Based on 11 dated posts, latest 2026-09-29

## Summary

Most useful for hands-on lifecycle and retention work, not paid sponsored content.

- Best for: A faith-led e-commerce brand needing lifecycle and retention help, especially email, SMS, and loyalty.
- Not for: A paid sponsored-content partnership with reach or engagement guarantees.
- Check first: Confirm before-and-after journey metrics, a sample audit or lifecycle map, and references.

### Takeaways

- Fix the journeys you already have before launching new ones
- Building other marketers is the point of leading a team
- Email is the anchor channel, with SMS and push as the next step

## Main ideas

- **Fix the journeys you already have before launching new ones**: Feolino treats lifecycle work as an audit-then-optimize discipline rather than a campaign treadmill. In the ninety-day account, the sequence starts with auditing core lifecycle journeys, then launching, optimizing and expanding them. Elsewhere, automated email and SMS journeys are described as driving revenue while building ongoing relationships with the audience, and a multi-brand migration to a new email service provider is listed as part of the same scope. The argument is that a retention function earns its results from the flows behind it, not from isolated sends.
- **What you accomplish matters less than who you become doing it**: This is the clearest stated priority shift in the material. Feolino recounts a period of finding satisfaction in achievements and momentum, then says that is no longer what excites them most. The values they name instead are patience with new processes and people, creating space for team members to feel safe, heard and empowered, and taking more pleasure in a direct report's growth than in personal wins. The point is not modesty; it is a change in what the work is measured by.
- **Building other marketers is the point of leading a team**: Coaching recurs across the account as a named responsibility, not an afterthought: training an intern in lifecycle marketing and journeys, onboarding a first direct report, supervising and coaching marketing specialists, and coaching specialists to test new strategies and learn from their own data. Feolino also describes encouraging cross-departmental collaboration to build new journeys, arguing that journey design is not owned by one team. The leadership announcement frames that step as a nervous one taken earlier than planned and asks experienced leaders for advice.
- **Faith and commerce belong in the same sentence**: Feolino does not separate the mission from the marketing. Roles are narrated against religious dates, the brands are described as helping customers encounter Christ and be transformed, and the products are framed as guiding an audience to live liturgically—including a loyalty program tied to that behaviour rather than to points alone. Working on a Catholic coffee brand is named as a personal highlight. For readers seeking to understand what drives the commercial choices, this is the stated frame.
- **Email is the anchor channel, with SMS and push as the next step**: This is the most forward-looking position in the material. After attending a large virtual email marketing conference, Feolino says they plan to stay in email career-wise while expanding into SMS and push, and argues for email's power as a combined relationship, revenue and retention driver. The post turns that position into an ask: warm introductions to e-commerce, apps and SaaS brands, with free work offered in exchange for a testimonial while a case study portfolio is built. Ask for completed client examples when assessing the scope of their experience.

## Work to read

- [Announcing a move into lifecycle leadership](https://www.linkedin.com/posts/raphyfeolino_the-call-to-lead-has-been-presented-to-me-activity-7404188127843577856-WWuz)
- [The brands behind the job: faith-driven e-commerce](https://www.linkedin.com/posts/raphyfeolino_coincidence-i-think-not-i-started-my-activity-7405267441548746752-wBWd)
- [A 90-day account of lifecycle and team work](https://www.linkedin.com/posts/raphyfeolino_its-been-around-90-days-since-ive-started-activity-7438229910990794752-ofky)
- [Leaving Trinity Road: what the role actually covered](https://www.linkedin.com/posts/raphyfeolino_it-has-been-real-trinity-road-llc-just-activity-7488962423404556288-fBdy)
- [Why email, and an open offer to do free work](https://www.linkedin.com/posts/raphyfeolino_most-virtual-events-webinars-suck-activity-7393748992817455105-NRIA)

## Brand relationships

- **Trinity Road, LLC** (employment)
- **Catholic Coffee** (mention)
- **The Catholic Company** (mention)
- **GURU Media Hub** (mention)
- **V Foundation for Cancer Research** (mention)

## Partnerships

The five posts cover employment moves, lifecycle and email marketing, team leadership, and conference attendance; none describes a sponsored placement, rate card, media kit, content-collaboration package, or public partnership policy. In a November 2025 post, Feolino said they were building a case-study portfolio and offering free work in exchange for a testimonial, and invited direct messages. This is a service trial offer, not a partnership format. The brands named in the posts, including Trinity Road and its e-commerce brands, are described as employers, not sponsors or partners. Ask Feolino directly whether they accept sponsorships or paid collaborations and what formats they offer.

## Alternatives

- Luke Moriarty: Choose Luke Moriarty over Raphy Feolino when the retention leadership need is really an operator: building a UK snack e-commerce business across Shopify, TikTok Shop, subscriptions and wholesale, and hiring the content and operations people who keep orders, creative and fulfilment moving. The posts show Cool Hog recruiting a content and creative marketing manager and an operations manager, with responsibilities that include paid and organic social creative, order projections, capacity planning and scaling operational processes. For a DTC subscription brand that needs someone to run that kind of multi-channel growth, this is a closer match.
- Basil Sadiq: Choose Basil Sadiq over Raphy Feolino when the role sits in HR tech, a talent marketplace or a mission-driven B2B content team and the main task is creating content for employers' college-recruiting decisions. The posts show content marketing work at Handshake, a platform supporting 8M+ college students and recent grads, and a personal story of underemployment after 2010 that connects to opening Handshake to every student attending any college in America. For a brief that needs someone to explain early-career opportunity to employer audiences and build trust around that mission, this is a stronger match.
- Jasper Meurs: Choose Jasper Meurs over Raphy Feolino when the role is tied to HubSpot, RevOps or AI-adoption content and event programming rather than lifecycle retention. The posts show event planning and speaker curation for UNBOUND26, a virtual game-plan session with nine speakers, and a clear point of view on AI: 44% of organizations reported significant workforce AI adoption, but AI with bad context can be worse than no AI, so teams should check CRM data, documented ICP, logged call notes and brand voice. For a SaaS or B2B company that needs someone to turn AI and context into content, events and campaign messaging, this is a better match.

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AI-assisted summary of public posts. Audience demographics are not available. Engagement appears only where we checked recent posts. Method: https://b2binfluencer.marketing/methodology/