# Paul Reeves

Paul Reeves shares practical ideas about customer success, including when teams can benefit from expert help and how they can scale their work. Reeves also promotes the CS Makeover Show, which features customer success leaders discussing their teams’ challenges and approaches.

- Profile: https://b2binfluencer.marketing/creators/paul-reeves/
- LinkedIn: https://www.linkedin.com/in/paulalanreeves
- LinkedIn followers: 2,874
- Topics: customer-success
- Based on 11 dated posts, latest 2026-10-06

## Summary

Paul Reeves is most useful for customer success leadership conversations and peer examples on LinkedIn.

- Best for: A customer success consulting or coaching firm targeting CS leaders at growing B2B SaaS companies.
- Not for: A large-reach demand campaign needing measured pipeline and guaranteed decision-maker access.
- Check first: Confirm recent performance and audience data on job function, seniority, geography, company size.

### Takeaways

- Seeking expert help is a leadership strength, not a sign of weakness.
- Lessons from large companies can travel to any growing team.
- Judge customer success software by team effect and customer experience.

## Main ideas

- **Seeking expert help is a leadership strength**: Reeves says two lessons came late in their career: working with mentors and coaches is a sign of strength, and recruiting experts such as consultants is a core competency for leaders facing a big opportunity or challenge. Successful people and companies, Reeves argues, stay curious and keep extending their networks and benches. They connect this to a published list of reasons customers hire customer success consultants.
- **Lessons from large companies can travel to any growing team**: Reeves promoted a CS Makeover Show episode with Oliver N. about scaling global customer success at Zendesk. They say the challenges Oliver and the team encountered, and the guidance for overcoming them, apply to any team growing consistently—not just global companies. The value is in translating a large-company example into a question smaller teams can use.
- **Judge customer success software by team effect and customer experience**: Reeves frames the value of a customer success solution as a question: does it make a team more productive, more effective, and better at customer experience? Rather than asserting a product benefit, they invite a practitioner to describe what using a solution changed in one organisation. The point is to discuss tool value in operational and customer-experience terms.
- **Make the conversation useful after it happens**: Across the show and conference posts, Reeves pairs a practitioner conversation with a concrete next step: register, receive the recording, use the free tools, or pass a role to your network. The aim is not just to announce an event, but to give the audience access to the discussion or a way to act on it.

## Work to read

- [Why customer success teams hire consultants](https://www.linkedin.com/posts/activity-6867098862956490753-y8kX)
- [Scaling global customer success at Zendesk](https://www.linkedin.com/posts/activity-6821163281491857408-w2wi)
- [Does a customer success solution improve the team?](https://www.linkedin.com/posts/activity-6838500785022746624-61ep)
- [Inside Pulse Everywhere 2021](https://www.linkedin.com/posts/activity-6808246349386121216-Osov)
- [Sharing a customer success role at Aurora Solar](https://www.linkedin.com/posts/activity-6985956557905657858-wQSn)

## Brand relationships

- **Zendesk** (mention)
- **Gainsight** (mention)
- **BMC** (mention)
- **Aurora Solar** (mention)

## Partnerships

Paul Reeves’s posts do not document any partnership or sponsorship offer. There is no published rate card, media kit, sponsorship package or stated price for placements, and no post describes terms a brand would be asked to accept. They promote the CS Makeover Show and its guests, including Colin Dawson of BMC, Oliver N. of Zendesk and Gainsight chief customer officer Kellie Capote, and point readers to registration and recording links. The appearances are presented as conversations and conference coverage; the posts do not indicate whether any guest or company paid for placement. Treat this as an editorial booking conversation rather than a packaged ad buy, and expect to negotiate scope from scratch. Reeves also shared an open customer success role at Aurora Solar on behalf of a contact there, which reads as a favour to a colleague rather than a commercial arrangement. Ask Reeves directly about partnership terms and how to get in touch; no inquiry route or contact link is published.

## Alternatives

- Emilia D'Anzica, ACC, MBA: Choose Emilia D'Anzica over Paul Reeves when the campaign needs a practitioner who has actually held a fractional customer success leadership role inside a company and can speak from the buyer's side about what outside help looked like in practice. In her posts, Emilia describes a nine-month fractional leadership role at Anagram, coaching and leading the CS team, hiring, optimizing, and handing the function to a permanent sales and CS leader. Emilia also brings two decades in customer success and GTM and a recent focus on candidate experience and hiring, which could support a related angle about bringing in outside expertise to fix a broken talent or onboarding process. That firsthand operating detail is closer to the consulting firm's argument than a secondhand endorsement.
- Sandra Cruz, PMP: Choose Sandra Cruz when the campaign needs an operator currently inside an established company's customer success team and a senior-level event platform. In her posts, Sandra describes convening the DFIN customer success team for its first in-person offsite and moderating a Chief Customer Officer Summit Boston breakout on building customer-facing teams customers trust. That gives the firm access to trust, team alignment, and CCO-level convening themes. Sandra's trust triangle breakdown—authenticity, logic, and empathy—offers a structured teaching frame for a campaign about why customers trust outside advisors.
- Auste Foster: Choose Auste Foster when the campaign needs a founder who has implemented customer success platforms inside companies and now sells the fix for half-used instances. In the posts, Auste describes years at Medallia and Gainsight, including sixty implementations, then founding Atomify to help teams get more from platforms they already own. Auste also frames the C-level problem sharply: a CRO measured on growth and a CCO measured on retention can each do their job while the company fails to align, calling it a measurement problem wearing a costume. That is strong support for a campaign that positions outside expertise as a way to diagnose misalignment before buying more technology.

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AI-assisted summary of public posts. Audience demographics are not available. Engagement appears only where we checked recent posts. Method: https://b2binfluencer.marketing/methodology/