# Nayaja Lewis

Nayaja Lewis works in sales at Televerde, supporting channel partners and collaborating across sales, marketing, operations, and customer success. Lewis's LinkedIn posts discuss B2B sales, preparing champions to make a business case, and the human side of sales, including resilience and teamwork.

- Profile: https://b2binfluencer.marketing/creators/nayaja-lewis/
- LinkedIn: https://www.linkedin.com/in/nayaja-lewistv
- Topics: leadership, sales
- Based on 11 dated posts, latest 2026-09-30

## Summary

Nayaja Lewis is most useful for B2B sales content on champion enablement, consistency, and the emotional labor of selling.

- Best for: A B2B sales enablement platform promoting sales leadership, resilience, or modern sales methodologies.
- Not for: A mass market consumer or lifestyle campaign aimed at a general consumer audience.
- Check first: Ask about partnership, sponsorship, or commercial engagement details, and audience demographics.

### Takeaways

- Help a champion carry the business case, ROI, customer examples, and objection answers into meetings.
- Lewis questions whether salespeople need more reminders to call and follow up.
- They discuss absorbing rejection, sustaining effort, and supporting colleagues through hard and successful moments.

## Main ideas

- **The Invisible Cost of Sales and the Need for Emotional Labor**: Nayaja Lewis argues that sales professionals often find the emotional and mental weight of the role harder than the technical work. They face persistent pressure to project confidence (“onness”) and absorb daily rejection while maintaining their professional energy.
- **Consistency Is the Core Metric of Sales Success**: Lewis challenges the advice to simply “stay motivated,” arguing that sales success depends on consistency. That means maintaining performance and visibility even when motivation is low.
- **The Strategy of Arming Internal Champions**: Lewis argues that in B2B sales, the representative’s primary objective is often not to persuade the buyer directly, but to equip the buyer’s internal decision-makers, or “champions.” Deals are won when these stakeholders can articulate the value and ROI on their own.
- **Professional Success Through a People-First Culture and Teamwork**: Lewis argues that major professional achievements depend on strong relationships and a collaborative culture. They advocate for colleagues who celebrate successes, offer emotional support and treat unity as essential to navigating high-pressure sales cycles.

## Work to read

- [The Invisible Cost of Being Good at Sales](https://www.linkedin.com/posts/nayaja-lewistv_this-week-i-almost-wrote-another-newsletter-activity-7468407217030012928-uvpn)
- [Arming Your Champions: The Sales Strategy of Influence](https://www.linkedin.com/posts/nayaja-lewistv_sales-leadership-b2bsales-activity-7511063177540030464-1q91)
- [Consistency vs. Motivation: Showing Up When It's Hardest](https://www.linkedin.com/posts/nayaja-lewistv_if-youve-been-in-sales-for-more-than-five-activity-7488667413450747904-nx9Y)
- [The Power of Connection: People Over Process in Sales](https://www.linkedin.com/posts/nayaja-lewistv_leadership-saleslife-teamwork-activity-7490088744050688000-yDtc)
- [The Value of Unity in High-Growth Teams](https://www.linkedin.com/posts/nayaja-lewistv_teamwork-leadership-peoplefirst-activity-7491548640008744960-vatm)

## Brand relationships

- **Televerde** (employment)

## Partnerships

Their public posts focus on B2B sales philosophy, resilience, leadership, and team culture at Televerde. Current source material identifies no partnership, sponsorship, or commercial engagement details; ask directly about those opportunities.

## Alternatives

- Jeff Reekers: Choose Jeff Reekers when the campaign needs an operator's view of champion building rather than a frontline rep's. The posts describe running a company whose product identifies customer champions, and putting customer marketing and customer trust at the center of go-to-market. For an enablement campaign aimed at sales and customer-marketing leaders, that supports a webinar about why champion programs deserve budget, rather than how to arm a champion: the posts say the champion-identification algorithm is proving to be a moat, name enterprise partnerships and value inside the Salesforce ecosystem, and report segment results of 100% gross retention and roughly 130% net revenue retention. For buyers who need to justify a champion program upward, that operating record is a stronger frame than coaching advice alone. A weekly retro post also shows the discipline of naming the single most important thing each morning, respecting the full buying committee (executives, champions, procurement, legal, technical), and mapping every voice—concrete material for a champion-mapping segment of the same webinar.
- Molly Devin (Zajac): Choose Molly Devin when the campaign is about why mid-funnel work stalls despite everyone knowing what to do. The posts describe sellers on $120K-plus bases who know they should be writing business cases, building account plans, and multithreading, yet deals slip at stage three while leaders ask the same questions in deal reviews. Her Claude business-case example makes the argument sharply: a three-page document produced in thirty seconds is sent, and the deal stalls—because knowledge is not judgment. Judgment means knowing whether this buyer needs a one-pager, whether speed beats thoroughness because the champion presents to the CFO tomorrow, or whether the deal needs a risk frame against a competitor who always leads with ROI. For a sales enablement audience, this is a ready-made AI-era segment that pairs naturally with champion arming: a champion needs not more information but a judgment call about what matters this week.
- Carrie Aguilar: Choose Carrie Aguilar when the real risk is rollout, not the idea. Her change-management post offers a framework for keeping people from feeling like cars in a hail storm when playbooks, comp structures, and product updates arrive faster than teams can absorb them: fixed communication containers such as weekly emails and monthly update trainings; internal values employees can rally around during change; a test group of change champions who try an approach, a tool, or a selling motion before it reaches the whole org; and limits on how much change lands at once. That is directly usable in a campaign about arming champions, because such a program usually fails in adoption rather than design. Her second post makes the visibility argument: half the job is doing the work, the other half is saying you are doing it, because otherwise people cannot help and opportunities do not find the work. That maps to how reps must follow up, summarize, and reinforce value after the champion carries the message inward.

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AI-assisted summary of public posts. Audience demographics are not available. Engagement appears only where we checked recent posts. Method: https://b2binfluencer.marketing/methodology/