# Nathan Hirsch

Nathan Hirsch is an entrepreneur who co-owns a portfolio of businesses in bookkeeping, finance, and marketing. They share practical lessons on growing companies, building lead-generation systems, and using technology to help teams do more without adding headcount.

- Profile: https://b2binfluencer.marketing/creators/nathan-hirsch/
- LinkedIn: https://www.linkedin.com/in/nathanhirsch
- LinkedIn followers: 96,059
- YouTube: https://www.youtube.com/channel/UCSFkqsHfbq-y1Y56NP50XgA
- Topics: artificial-intelligence, startup
- Based on 11 dated posts, latest 2026-10-03

## Summary

Useful for B2B services operators seeking practical systems for portfolio growth, lead generation, and finance routines.

- Best for: A B2B services company with multiple offers wanting new revenue from existing clients.
- Not for: A consumer brand seeking lifestyle influencer content and verified consumer reach for first-time purchases.
- Check first: Confirm followers are B2B buyers and get independent measurement of performance claims.

### Takeaways

- They paid themselves $30k a year in their first business and built monthly finance routines.
- They watch for client needs one business can refer to another, with human approval.
- They hire lead-generation operators by testing a repeatable system with proof across multiple companies.

## Main ideas

- **Specialized AI agents are where the money is, not general-purpose ones**: Hirsch argues that attention in AI goes to agents that do a bit of everything, while actual ad budgets and operating value go to narrow specialists. Each small job gets its own tool — paid media, competitor watch, content, analytics and reporting, monitoring, web design — while judgment, taste, and timing stay with people. They frame this as the second half of an older approach: years of lean remote teams and internal systems, now paired with rented human marketers and deployed agent specialists, so a company can add capacity without building a department.
- **The revenue between your offers is the job nobody owns**: With six companies under one holding company, Hirsch says running each business is not the hard part; catching revenue that crosses company lines is. A bookkeeping client that outgrows bookkeeping needs a CFO; a client with no site traffic needs SEO; a course buyer needs the done-for-you version. Those handoffs are revenue already earned, but no one’s job is to catch them. For years, Hirsch personally watched all six Slack channels, pinged operators, and made intros. They describe handing that job to an AI employee, Viktor, which watches for cross-company moments, drafts the handoff with client context and a suggested intro, and waits for human approval. The point extends beyond Hirsch’s portfolio: two offers is already a portfolio, and the revenue between offers is the job nobody owns.
- **Hire a repeatable system with proof, not a channel résumé**: Hirsch and co-owner Connor Gillivan say their portfolio already runs the obvious lead-generation plays in-house: Meta ads, Google ads, cold email, SEO and content, and organic social. So the hiring post explicitly rejects those pitches. They want one operator, not an agency, with a repeatable B2B services lead-generation system that most marketers are not running, plus numbers showing it worked at more than one company. The directions they are curious about — partnership and referral engines, paid ads on X, Reddit or Quora, podcast and newsletter sponsorships, affiliate and reseller networks — are prompts, not a checklist. The offer is a 60-to-90-day paid test, anywhere in the world, fully remote, with the candidate setting their rate. Success is measured on leads and closed clients, not activity.
- **Pay yourself, and run the business on cash in the bank rather than expected revenue**: Hirsch’s finance argument starts with a personal failure and turns into a monthly routine. They recall a mentor saying, “If you're not paying yourself, you don't have a business,” and urge founders to take profit out monthly instead of leaving everything in the company. The rest of the advice is about reading the numbers before something breaks: separate business, tax, and reserve accounts; one paycheck on the same day each month; three reports (profit and loss, balance sheet, cash flow); five numbers tracked monthly; books closed by the 15th; and 30 minutes with the P&L. Hirsch says the whole routine takes about an hour a month and that skipping it for years cost them far more.
- **Automate the repetitive work, but keep the people**: Hirsch’s automation argument is about stopping good people from redoing the same manual work, not shrinking headcount. They describe month-end close as the same grind every month — reconciling the bank, matching transactions across systems that do not talk to each other, chasing other teams for gaps, getting it all in before the 7th — multiplied by every entity and every country. The specific claims come from Deel describing its own tool, Akai: no coding, a workflow built from a single screen recording with narration, edge cases caught on its own, connections to older systems that lack APIs, and workflows handed to colleagues in other countries.

## Work to read

- [Why Hirsch says they would not hand ad spending to a general AI agent](https://www.linkedin.com/posts/nathanhirsch_naspartner-activity-7510669473197072384-xxqu)
- [How Hirsch wants to hire a lead-generation operator](https://www.linkedin.com/posts/nathanhirsch_new-opportunity-connor-and-i-are-hiring-activity-7507513465855594496-8k4A)
- [How Hirsch approaches founder pay and cash management](https://www.linkedin.com/posts/nathanhirsch_i-paid-myself-30k-a-year-in-my-first-business-activity-7512119215764529152-h0AB)
- [How Hirsch describes handing work between companies](https://www.linkedin.com/posts/nathanhirsch_viktor-activity-7504153906143379456-76Kc)
- [How Deel says it automated recurring finance work](https://www.linkedin.com/posts/nathanhirsch_deelpartner-activity-7507840235905445888-AuoT)

## Brand relationships

- **Hirsch Gillivan** (owned_business)
- **EcomBalance** (owned_business)
- **EcomBalance Tax** (owned_business)
- **CFO Expertise** (owned_business)
- **TrioSEO** (owned_business)
- **Interlace Digital** (owned_business)
- **HG Media** (owned_business)
- **AccountsBalance** (owned_business)
- **Nas.com** (disclosed_partnership)
- **Deel** (disclosed_partnership)
- **Viktor** (disclosed_partnership)
- **FreeeUp** (mention)

## Partnerships

Nathan Hirsch’s partner-labeled LinkedIn posts show partnership activity built around first-person operational case studies rather than a published media kit. The pattern is to name a real workflow problem inside their companies, describe how a partner product or service handles it, and end with a practical action or trial prompt. The Nas.com post describes specialized marketing agents and rented human marketers for SMBs, using a medical testing company’s ad-spend monitoring as its example. The Deel/Akai post describes an automation tool for month-end close and states a 1,000-hour, 30-day guarantee. The Viktor post describes an AI employee that watches cross-company handoffs and posts a suggested introduction. A buyer should provide a concrete operational use case, allow the post to be framed through their portfolio experience, and supply any measurement, guarantee, or trial terms they want stated. Ask for the sponsor policy, rate card, audience schedule, pricing, exclusivity, lead times, and official partnership inquiry route.

## Alternatives

- Emily Jachimiak: Choose Emily Jachimiak when the hardest problem is owner cash discipline and finance judgment across the portfolio, not referral mechanics. A B2B services company with offers but no reliable owner-pay or cash plan should start with Emily’s material: the owner draw is set as a fixed expense, built into break-even, separated from business accounts, and reviewed quarterly rather than annually. The IPO-to-small-business post offers a useful translation for a company selling CFO or advisory services: what changes when clean corporate numbers are replaced by messy owner-operated books. Emily is a better choice when the campaign angle depends on credibility in finance leadership and the client’s next decision is about margin, pricing, or cash, not cross-offer lead routing.
- Kerrie Batchelder: Choose Kerrie Batchelder when the portfolio-growth brief stalls because the numbers are stale or the books are behind. Kerrie’s posts argue that monthly bookkeeping keeps a business in the past, weekly bookkeeping keeps it present, and a CPA doing cleanup once a year is not the same as a bookkeeper keeping current numbers used for decisions. For a B2B services company adding adjacent offers, this is the better starting point when the company cannot yet trust its margin, pricing, or cash data enough to decide which handoff is worth pursuing. The specific examples—a lawn and landscaping owner who had not touched books since 2023 and could not know whether pricing covered fuel costs, and the risk of making March decisions with January data—make a practical prerequisite clear: get current numbers first.
- Alan Oakes: Choose Alan Oakes when the campaign must explain and package finance service tiers inside a services portfolio. Alan’s fractional FD post distinguishes three offers buyers often confuse: a Fractional Finance Director is usually one senior person split across businesses, a Virtual Finance Director is a service led by a finance director and supported by a delivery team, and a Virtual Finance Office is full outsourcing of records, invoicing, reporting, tax, and compliance. For a B2B services company that already owns bookkeeping or CFO offers and wants to grow the portfolio, this is the better alternative when the problem is offer definition: what exactly is being sold, what outcome the client buys, and how one tier leads to another. Alan’s bookkeeping post adds a concrete picture of a clean workflow—payment captured in Apron, receipt attached immediately, Xero reconciled weekly, invoices paid through Adfin, and outstanding balances known today rather than at month end.

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AI-assisted summary of public posts. Audience demographics are not available. Engagement appears only where we checked recent posts. Method: https://b2binfluencer.marketing/methodology/