# Mike Rosenberg

Mike Rosenberg is a LinkedIn ghostwriter and coach for founders. Rosenberg helps people develop a distinctive point of view and build an audience through original posts and thoughtful commenting.

- Profile: https://b2binfluencer.marketing/creators/mike-rosenberg/
- LinkedIn: https://www.linkedin.com/in/mikerosenbergwriting
- LinkedIn followers: 15,014
- Topics: artificial-intelligence, personal-branding, linkedin-marketing
- Based on 11 dated posts, latest 2026-10-09

## Summary

Mike Rosenberg is most useful for coaching and ghostwriting founder-led LinkedIn posts with a distinctive point of view.

- Best for: A B2B professional services firm wanting named executives to build a CFO-focused LinkedIn presence without chasing vanity metrics.
- Not for: A software company selling an AI writing assistant wanting sponsored, high-volume posts, shared templates, and AI-assisted drafting.
- Check first: Confirm they have audience data showing CFOs follow or engage, not just follower count.

### Takeaways

- A post should be something only you could have written.
- Writing for a narrow senior buyer can look like it is not working.
- Commenting is half the job, not an optional extra.

## Main ideas

- **A post has to be something only you could have written**: Rosenberg's most repeated argument is that differentiation, not technique, decides whether posting works. In a ten-point list of what they correct most often after seven years of ghostwriting and coaching, they say to skip the hook and lead with a declarative sentence. They tell writers to reread a draft and ask whether it could have come from anyone else, and to check whether anyone would argue the opposite. Tactics that everyone adopts stop helping, so the goal is a "1 of 1" point of view rather than a copy of a bigger account. The same reasoning applies to a profile: it has to state who you are, what you do, why anyone should listen, and who would want to work with you, or posting is a waste of effort.
- **Writing for a narrow senior buyer looks like it isn't working**: Rosenberg argues that the audience which actually buys produces almost no visible feedback. A post aimed at a manufacturing CFO can be exactly right and still not "do numbers," leaving the writer with no signal that anything happened. A broad, off-topic post then performs well, and clients treat that engagement as proof their strategy has changed. They call it a mirage and a false positive: the viral post has nothing to do with the writer's expertise and can make them read as an influencer rather than a business partner. The prescription is to keep posting to the narrow audience for at least three months, judge the work on private and indirect signals, and treat outlasting the people who quit as an advantage in itself.
- **Commenting is half the job, not an optional extra**: Rosenberg treats replying to other people as inseparable from publishing. In the ten-point guide, they say not to waste time posting if you are not going to comment, and suggest splitting a single hour a week into thirty minutes on a post and thirty minutes commenting. The stated goal is building a community rather than putting on a show.
- **No AI in the writing, and the effort is the point**: Rosenberg's rule to clients is categorical: don't touch AI, ever. They say they have found no use for it in writing, editing, or idea formation since GPT appeared, and describe it as a net negative because the effort of writing is what produces the result while shortcuts are death. The priority is not tool preference but what the work is for.
- **AI is a labor story before it is a writing story**: Rosenberg extends the anti-AI position into an argument about work and pay. One post says the question is not whether AI is automating jobs but that companies have used it to get the same output from fewer people, leaving employees to choose between heavier workloads and a six-to-twelve-month job search with the same productivity expectations. They attribute the gains to people working harder and cite a median global CEO or CFO estimate of 0.2% for AI productivity gains. A second post attacks the use of AI-generated artwork at a major event and argues that creative job listings are either gone or reduced to low-paid work cleaning up AI output. Both treat indifference, the advice to just focus on yourself, as effectively a vote for a future with only AI.
- **Some people should not post, and Rosenberg says so**: Rosenberg claims to have turned away business from people who lack the time or skill to make LinkedIn work, and says a year or more can be spent posting with no results. They distinguish between a platform being good in general for drumming up business and being good for one specific person. They also refuse to teach in cohorts, on the grounds that a strategy which works for someone with 100,000 followers will not work for someone starting out.

## Work to read

- [Seven years as a LinkedIn ghostwriter, in ten fixes](https://www.linkedin.com/posts/mikerosenbergwriting_linkedin-ghostwriter-and-coach-for-founders-activity-7488685787849523200-RjOQ)
- [Why the CFO strategy produces no signal while virality produces false ones](https://www.linkedin.com/posts/mikerosenbergwriting_been-meaning-to-write-this-for-a-while-after-activity-7440785932485607424-474s)
- [AI is being used to scare staff, not to replace them](https://www.linkedin.com/posts/mikerosenbergwriting_it-doesnt-really-matter-whether-ai-is-actually-activity-7449552240182390784-GXVI)
- [The Olympics used AI for its opening ceremony, and Rosenberg treats indifference as a vote](https://www.linkedin.com/posts/mikerosenbergwriting_i-am-so-sick-of-hearing-people-say-stop-activity-7426722878991269888-GoNU)
- [Sixteen mock LinkedIn opening lines, most aimed at AI boosterism](https://www.linkedin.com/posts/mikerosenbergwriting_absolutely-no-one-is-on-linkedin-right-now-activity-7407836225589374976-aPyS)

## Partnerships

Mike Rosenberg's posts do not include a sponsorship, paid-partnership, or brand-collaboration offer. Across five published LinkedIn posts, they describe running a client-service business—seven years of ghostwriting and coaching for founders, sold as custom one-to-one work rather than packaged placements—and publish no media kit, rate card, sponsored-post format, or partnership inquiry route. Ask Rosenberg directly about availability, pricing, deliverables, exclusivity, review rights, timelines, and disclosure practice. Two stated positions would shape any paid collaboration: they write that they have found no use for AI in writing, editing, or idea generation and call it “a net negative,” and warn clients away from posts that chase broad engagement at the expense of reaching specific decision-makers. A campaign aimed at broad reach that depends on AI-assisted content or broad-reach formats would need to be reconciled with those views before work starts.

## Alternatives

- Shahzad Khan: Choose Shahzad Khan when the real job is building the firm's writing or freelancing business rather than an executive voice. Khan's two posts lay out a five-stage copywriter income ladder — writer, specialist, consultant, agency owner, offer owner, roughly Rs 50k to Rs 4 million a month — and the habit to kill at each step, plus a channel list for finding work: Upwork, Fiverr, job boards, paid and free communities, and personal branding on LinkedIn, Facebook or Twitter. That suits a firm deciding how to price, package or grow a content team, or where freelance writers should hunt for clients. It is a weaker match when the decision is how one named executive should sound to finance buyers: Khan's posts focus on the writer's career ladder and a wide range of acquisition sources, not on earning trust with a specific senior audience.
- Megan Hughes: Consider Megan Hughes when the firm wants a visible example of how inbound accumulates slowly and is willing to accept repetition as the method. Hughes' posts describe buying from someone who is not the top expert in their field because years of consistent, unpolished posting had built trust. They report that 100% of business and a new job came through LinkedIn in about a year, with quiet followers converting months later, and state a goal of growing from 16,000 to 20,000 followers. Hughes works on creator content for DTC brands through Fluencers Group. That fits a firm seeking a patient, consistency-led inbound story with a follower milestone attached, or weighing creator-led content for consumer brands. For a firm trying to reach CFOs, this is a partial match at best: Hughes offers a model of showing up for months without early signal, but the audience being built is a general business following. Ask for examples of finance-buyer content and arguments a CFO could contest.
- Sara Royf: Consider Sara Royf when the firm wants a defined weekly cadence and a profile-first foundation, with outreach counted alongside posting. Royf's posts set out a minimum weekly routine for consultants — two posts, ten thoughtful and personalised outreach messages, and a running follow-up list — argue that posting alone will not fill a pipeline, and describe building a dedicated client portal for profile recommendations after more than 160 clients used the earlier document version. The portal is now moving into a small beta. That fits a time-poor consultant bench needing quotas, a cadence and profile improvements before publishing, as well as a provider who can say clients spend fewer hours on LinkedIn than before. It is a weaker match when the priority is a distinct argument for each executive rather than a shared weekly rhythm with outreach targets.

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AI-assisted summary of public posts. Audience demographics are not available. Engagement appears only where we checked recent posts. Method: https://b2binfluencer.marketing/methodology/