# Mike Gleba

Mike Gleba works with DTC brands on email marketing, including Klaviyo flows, campaigns and strategy. Their posts also discuss agency life, client relationships and business growth.

- Profile: https://b2binfluencer.marketing/creators/mike-gleba/
- LinkedIn: https://www.linkedin.com/in/gleba
- LinkedIn followers: 7,489
- Topics: artificial-intelligence, email-marketing
- Based on 12 dated posts, latest 2026-10-07

## Summary

Mike Gleba is most useful for practical DTC email marketing content and agency perspective for brand-side email decision makers.

- Best for: A DTC email or retention agency, or Klaviyo ecosystem software brand, seeking content collaboration.
- Not for: Consumer packaged goods or mass-market lifestyle brands seeking paid sponsored posts or influencer placements.
- Check first: Ask for audience demographics, professional make-up, and recent engagement figures before committing.

### Takeaways

- An $8M brand had missing flows, 0.1% signup conversion, and no campaigns sent that year.
- AI will accelerate a weak strategy rather than repair it, so fix strategy first.
- Community and in-person contact shorten the learning curve for agency growth.

## Main ideas

- **AI speeds up whatever strategy you already have, so fix the strategy first**: Mike Gleba's consistent position is that AI is an execution layer, not a fix for a broken email program. A tool inherits the plan beneath it: a sound strategy runs faster, while a broken one fails faster. They say they tell every client the same thing, making it a standing priority rather than a reaction to a single account.
- **Audit the fundamentals — attribution, flows, pop-up, campaigns — before judging the platform**: Mike Gleba assesses an email program by checking how much revenue the platform is credited with, whether flows are complete or weak, whether the pop-up offers an incentive and how well it converts, and whether campaigns are being sent. A brand may be paying for a platform while using almost none of it, making the platform look expensive when the real problem is the program.
- **Community and in-person contact shorten the learning curve**: Mike Gleba treats isolation as a real risk in agency work, especially with remote teams, and argues that the right peer community puts answers in the room before problems arrive. Their priorities follow: build the environment first because culture compounds, with results, revenue and profit as byproducts; and see clients and colleagues rather than defaulting to video calls.
- **Put the team's specialists forward and add the strategic frame yourself**: In these posts, Mike Gleba puts specialists' work forward, adds a short strategic verdict and credits the person who did the detailed writing. The agency's expertise is presented as team-based, and its platform relationships as long-term and worth protecting.

## Work to read

- [A client conversation about an $8M brand and a canceled Klaviyo account](https://www.linkedin.com/posts/gleba_i-met-a-brand-this-week-doing-about-8myear-activity-7455231967303774208-Hsl7)
- [Why community and culture matter for agency growth](https://www.linkedin.com/posts/gleba_running-an-agency-or-any-business-can-feel-activity-7439286895815143425-2xYM)
- [AI won’t fix a broken email strategy](https://www.linkedin.com/posts/gleba_pros-and-cons-of-ai-in-email-marketing-strategy-activity-7440114075973513216-SCGE)
- [Klaviyo Partner Day and the value of meeting in person](https://www.linkedin.com/posts/gleba_klaviyo-dtc-emailmarketing-activity-7335614518867202048-S0rc)
- [Recognizing team expertise on the Klaviyo blog](https://www.linkedin.com/posts/gleba_big-shoutout-to-steph-darrah-for-representing-activity-7404241297022291969-YDHH)

## Brand relationships

- **Klaviyo** (disclosed_partnership)
- **One 10 Media** (mention)
- **Foxwell Founders** (mention)

## Partnerships

Mike Gleba's posts show working business relationships, not a published creator offering: repeated references to a long-standing Klaviyo partner relationship, including attending Klaviyo Partner Day in New York and having a colleague write for the Klaviyo blog, plus a recommendation of the Foxwell Founders community, which they say has served as an advisor and peer network for agency work. These are vendor and peer relationships, not proof of paid promotional placements; the posts don't establish whether any mention was paid. Ask whether sponsorships are available and, if so, for formats, rates, audience packages and an official inquiry route. Until then, treat a paid partnership as unconfirmed and approach it as a direct business conversation, not a bookable product.

## Alternatives

- Vira Sadlak: Choose Vira when the need is execution-level email guidance an agency can put in front of retention managers, especially around holiday readiness. The posts offer a concrete BFCM flow checklist — reviewing discount-code flows, keeping campaigns and flows consistent, using Klaviyo universal content blocks, price-drop and back-in-stock flows, and post-BFCM retention promos — plus a lifecycle argument for balancing promotional and educational content. For an agency that wants technical talking points and a podcast-ready guest, this is closer to the daily work than an agency-growth narrative.
- Zak Cassady-Dorion: Choose Zak when the campaign needs an event-led BFCM partnership — a live panel, webinar, or partner-day presence — and the agency wants someone who can convene platform and direct-mail partners. The posts show Zak speaking at K:BOS, Klaviyo naming the agency Digital Strategy Agency Partner of the Year for the Americas, a Retail Club appearance, and a planned free panel with Klaviyo and PostPilot covering pre-, during-, and post-BFCM moves. This is a more ready-made event format than a written client diagnostic.
- Angus Cowan: Choose Angus when the campaign's core asset is evergreen technical education — a flow playbook or video series an agency can license, clip, or co-produce. The YouTube descriptions outline a full Klaviyo flow system, from journey mapping and metrics through pop-up, welcome, abandonment, post-purchase, cross-sell, win-back, and subscription flows, plus a pop-up masterclass. The description says the playbook sits behind $100M+ a year in retention revenue across 70+ ecom brands. That is a more complete curriculum than the LinkedIn posts.

---
AI-assisted summary of public posts. Audience demographics are not available. Engagement appears only where we checked recent posts. Method: https://b2binfluencer.marketing/methodology/