# Mike Futia

Mike Futia builds AI tools and workflows for ecommerce brands and agencies, including systems for producing ad creative and creating landing pages through ScaleBot.

- Profile: https://b2binfluencer.marketing/creators/mike-futia/
- LinkedIn: https://www.linkedin.com/in/mike-futia-108709126
- Topics: artificial-intelligence
- Based on 13 dated posts, latest 2026-10-11

## Summary

Mike Futia is most useful for showing AI production steps for ecommerce ad creative and landing pages.

- Best for: DTC brands and agencies needing more ad variations or a practical AI creative process session.
- Not for: Brands seeking celebrity-style awareness endorsement, personal testimonials, or guaranteed reach and sales impact.
- Check first: Confirm they offer this workshop format and whether posts include measured performance results.

### Takeaways

- They turn one product photo into many image variations for testing.
- They analyze an existing ad shot by shot and preserve cuts and audio.
- ScaleBot exports editable desktop and mobile landing page frames to Figma for designers.

## Main ideas

- **Eliminating Creative Deadlines in Static Ad Production**: Futia argues that traditional product photography is financially prohibitive and creatively exhausting for digital brands. They present automated tools that turn a single product image into dozens of campaign-ready variations, without studio bookings or long waits, for consistent branding and rapid deployment across formats and placements.
- **Automating and Testing High-Performance Landing Pages**: Futia promotes AI tools to bypass the manual work of building or replicating successful web presences. They suggest marketers can quickly analyze market leaders by cloning their page structure and adapting it to their own brand.
- **Applying AI to Granular Video and Campaign Optimization**: Futia applies AI to complex media creation and optimization, iterating on high-performing assets or building complex creative formats from the ground up through structured processes.

## Work to read

- [Scaling Static Ad Creative with Nano Banana Pro](https://www.linkedin.com/posts/mike-futia-108709126_nano-banana-pro-is-a-cheat-code-for-static-activity-7416259363704713216-LBQC)
- [Rapid Persona Testing and Global Creative Scale](https://www.linkedin.com/posts/mike-futia-108709126_nano-banana-2-is-fcking-ridiculous-for-dtc-activity-7440781507180519426-AVAE)
- [One-Click Conversion Landing Page Replication with ScaleBot](https://www.linkedin.com/posts/mike-futia-108709126_the-new-landing-page-builder-inside-of-scalebot-activity-7502471559215833088-fmyF)
- [Designer-Ready AI Designs for Figma](https://www.linkedin.com/posts/mike-futia-108709126_we-built-one-click-figma-export-into-scalebot-activity-7503973101953777664-esYw)
- [Automating AI Song Ad Production with ScaleBot](https://www.instagram.com/p/DeXUK8_JWSv/)
- [Face Swaps in Converting Ads via Claude Code](https://www.linkedin.com/posts/mike-futia-108709126_seedance-25-is-fcking-wild-i-just-built-activity-7501073984818503680-uB4G)
- [End-to-End AI-Driven Landers Using GPT-6 Astra](https://www.linkedin.com/posts/mike-futia-108709126_i-can-do-all-things-through-gpt-6-astra-who-activity-7503546348491886593-zwJY)
- [Automating AI Song Ad Workflows](https://www.instagram.com/p/DeXUK8_JWSv/)

## Partnerships

Mike Futia offers AI-driven tools and workflows through the ScaleBot platform to help e-commerce brands and agencies scale creative operations. They automate high-volume asset generation, landing page development, and end-to-end AI video ad creation.

## Alternatives

- Raphael Guilhem: Consider Raphael if the campaign needs to turn static ads into motion-design variations or assemble AI-assisted UGC video. Their posts describe a workflow for animating static ads while preserving text and product details, plus a separate stack for building UGC-style video ads from a product and campaign brief. That makes Raphael's documented work more relevant than Mike's when video production—not a broad set of static-ad variations—is the priority.
- Nick Maciel: Consider Nick if the brand needs to prepare assets and run structured tests in Google Ads, especially Demand Gen or Performance Max. Their posts lay out asset preparation, suggested creative inputs, and a control-versus-variant testing approach with performance metrics. That is a closer match than Mike's examples when the buyer wants platform-specific advertising guidance alongside creative production.
- Chris Marrano: Consider Chris if the brand already has advertising data and wants to connect performance signals to creative briefs and production. Their post describes a chain in which campaign data triggers a strategist agent, an image-generation step, and human review. That is a stronger match than Mike's examples when reducing handoff delays in an ongoing creative operation is the main goal.

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AI-assisted summary of public posts. Audience demographics are not available. Engagement appears only where we checked recent posts. Method: https://b2binfluencer.marketing/methodology/