# Michelle B Griffin

Michelle B Griffin is a personal branding speaker and workshop facilitator who helps women make their expertise and achievements visible and communicate what they want to be known for. Her work also includes building Brandable, an AI-powered personal-brand CRM app, and encouraging women to explore AI app building.

- Profile: https://b2binfluencer.marketing/creators/michelle-b-griffin/
- LinkedIn: https://www.linkedin.com/in/michellebgriffin
- Median of last 8 posts: 28 reactions, 10 comments (checked 2026-11-02)
- YouTube: https://www.youtube.com/channel/UCTwNtRytlPuA5MD0sLG3M0Q
- Topics: artificial-intelligence, personal-branding
- Based on 8 dated posts, latest 2026-09-22

## Summary

Michelle B Griffin is most useful for practical personal branding workshops and stories that help women make expertise visible and act.

- Best for: A no-code AI platform wanting women to build apps, or personal branding programs for women.
- Not for: Briefs needing reach metrics, audience job-title data, lead generation, or senior IT buyer targeting.
- Check first: Confirm audience demographics, comparable results, rates, and sponsorship or partnership details.

### Takeaways

- Griffin says doing the work and being known for it are two different problems.
- She uses named frameworks like Define Your L.A.N.E. and Own Your Impact Ledger.
- Workshop participants choose one action to do within 48 hours.

## Main ideas

- **Doing the work and being known for it are two different problems**: Griffin's starting point in both posts and workshops is that a job title says what you do, not what makes you valuable, and that people wrongly assume colleagues will work that out for them. Because everyone else is absorbed in their own job, naming your value falls to you — and if you skip it, you can end up known for whatever work came your way rather than for what you chose.
- **Credibility compounds when you log the evidence as it happens**: Griffin argues that people earn credibility currency all year through problems solved, results created, ideas contributed, projects led and feedback received, then lose sight of it as months pass. The fix is routine capture rather than a year-end reconstruction: choose one easy-to-reach place and update it weekly or monthly, so the record also feeds a current profile and upcoming performance reviews.
- **Named frameworks carry the teaching**: Sessions are organized around named models that function as the agenda rather than open discussion, so participants always know what they are working on. Define Your L.A.N.E. covers where you want to go, what makes you different, how you communicate your value, and who needs to know — the first two for clarity, the next two for communicating and putting value forward. The Brand Trifecta (clarity, credibility, visibility) is framed as mattering at every career stage, and the Purpose Pathway mini-workshop addresses what someone wants next.
- **Visibility follows a decision, not a feeling of readiness**: Put Yourself Out There is presented as a move people make while still unsure, not something earned through preparation. Griffin describes years spent on the sidelines talking themselves out of things, and treats that history as the reason the message gets repeated to keynote and workshop audiences. Every session closes with each participant naming one action to take next, which turns the idea into a commitment.
- **Who gets to build: bringing more women into AI app creation**: Griffin's newer argument is that vibe coding platforms lower the technical barrier enough for non-coders to describe what they want in everyday language and ship working apps, and that women with domain expertise belong among the people building them. A Lovable Build Economy study published in June 2026 puts women at 14% of builders, and Griffin treats that number as the problem to change.
- **Making other women's work known is part of the job**: A repeated priority is amplification — nomination drives, cohort calls and other people's programs — with the framing that being named and visible is itself the point and that applying counts as a visibility act. These posts argue for the audience more than for Griffin's own services.
- **Start Being Seen: founder stories told from the hesitant middle**: Griffin's interview format, the P.Y.O.T. Profile on the show Start Being Seen – Personal Branding for Women Leaders and Experts, follows a guest from hesitation to a first public step, dwelling on the doubts and unexpected turns rather than the polished result. Griffin ties each guest's story back to their own time on the sidelines.

## Work to read

- [Define Your L.A.N.E. — a practical framework for owning what you're known for](https://www.linkedin.com/posts/michellebgriffin_defineyourlane-activity-7518703869468606464-Zky-)
- [Own Your Impact Ledger — turning daily work into evidence of value](https://www.linkedin.com/posts/michellebgriffin_putyourselfoutthere-startbeingseen-shesvisible-activity-7510743792514228225-lRaa)
- [Brand Yourself Professionally — the Standout Brand Trifecta in a live workshop](https://www.linkedin.com/posts/michellebgriffin_putyourselfoutthere-startbeingseen-shesvisible-activity-7508894202009923584-lrKe)
- [Professional Brand Trifecta — clarity, credibility, visibility for early-career professionals](https://www.linkedin.com/posts/michellebgriffin_startbeingseen-activity-7520852109144051712-kSmC)
- [Building Brandable in Lovable #SheBuilds — from doubt to an AI-powered personal brand app](https://www.linkedin.com/posts/michellebgriffin_shebuilds-putyourselfoutthere-startbeingseen-activity-7508237480496861187-Qak_)
- [SXSW 2027 proposal — AI vibe coding and the 14% problem](https://www.instagram.com/p/Dbvec73xEja/)
- [Start Being Seen podcast — a P.Y.O.T. profile of a woman building with AI](https://www.linkedin.com/posts/michellebgriffin_i-really-want-to-do-this-but-im-scared-activity-7521549148068782080-SjaZ)

## Brand relationships

- **Brandable** (owned_business)
- **The Citco Group Limited Women in IT Network** (client)
- **University of West Florida Talent Catalyst program** (client)
- **Lovable SheBuilds** (mention)

## Partnerships

Michelle B Griffin's posts do not document a sponsorship program, paid brand-partnership products, or a media kit. What the reviewed material does show is a speaking and workshop business: she runs interactive personal-branding sessions for employers, women's employee resource groups, leadership networks, and professional-development programs, and she has publicly invited program planners for women's ERGs and leadership networks to contact her about 2026 and early 2027 programming. She also presents at external women-focused events and takes part in multi-week build cohorts. For a brand planning a sponsored session, that means treating her as a paid speaker and workshop facilitator rather than as a creator with published ad formats. There is no public rate card, audience specification, deliverable list, or booking form in the reviewed material, and no official partnership inquiry page was verified, so engagement terms have to be established directly with her.

## Alternatives

- Jared Rhue: Choose Rhue instead when the sponsor wants a build-story endorsement aimed at a professional practitioner audience rather than a women-focused program. In an April 2026 post Rhue says a colleague recommended Lovable with a prompt for building a portfolio site, that they had been vibe coding with it, and points readers to the resulting site; a May 2026 post describes passing a selective vetting process and being named a certified HubSpot/RevOps professional for growth-stage companies. That combination fits a sponsor whose goal is proving the tool works for people already in revenue, growth and operations roles — a sponsored walkthrough or case-study slot for that audience, where the reviewer's own build becomes the evidence, is a closer match than a workshop built around first-time confidence.
- Jackie Curry: Choose Curry when the sponsor's objective is wider than app building: reaching women business owners and community leaders with an economic-advancement message, using AI building as one part of it. Curry's reviewed work is entirely about women in business — two December 2025 posts cover a Pacific Media Network interview alongside a colleague, discussing an Auckland Council report that found one in three Pacific-owned businesses in Aotearoa are led by Pacific women, and setting out the barriers Curry sees in practice: access to capital, high-value networks, procurement and export pathways, and gatekeeping in influential networks. Curry's argument that this is an access and equity issue rather than a capability issue, and that success is collective and generational, gives a sponsor a ready-made advocacy platform and an established speaking and broadcast presence to plug into.
- Conner Heider: Choose Heider when the campaign decision shifts from inspiring women to build apps toward AI adoption in manufacturing and industrial operations. Heider's June 2026 post argues that manufacturers cannot chase every AI headline, that AI is a useful tool rather than a universal fix, and recommends specific uses — monitoring machines and production, supporting frontline workers, helping with the books, connecting existing systems through an MCP, and reviving business intelligence — while warning that waiting is not a safe option either. A May 2026 post describes more than a decade moving from manufacturing into ERP pre-sales and solution engineering, framing the work as advising and executing on operational goals. For a platform selling to industrial, distribution or ERP-adjacent buyers, that operator's-credibility argument and practitioner audience are closer to the buyer than a non-coder inspiration workshop.

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AI-assisted summary of public posts. Audience demographics are not available. Engagement appears only where we checked recent posts. Method: https://b2binfluencer.marketing/methodology/