# Michal Windorpski

Michal Windorpski runs Bass Media Group, a UK web agency working on ecommerce sites, including Shopify and WordPress builds, custom web architecture, and systems automation.

- Profile: https://b2binfluencer.marketing/creators/michal-windorpski/
- LinkedIn: https://www.linkedin.com/in/michal-windorpski-0978307a
- LinkedIn followers: 723
- YouTube: https://www.youtube.com/channel/UC65HaNIn1zA7OG8LoMH7d8Q
- Topics: ecommerce, ecommerce-conversion
- Based on 10 dated posts, latest 2026-10-09

## Summary

Most useful for diagnosing ecommerce site friction and helping choose Shopify or WordPress based on future needs.

- Best for: Brands with Shopify Plus or WordPress stores and search traffic facing on-site conversion problems.
- Not for: Consumer brands seeking sponsored social distribution or shopper reach from their small LinkedIn audience.
- Check first: Ask for conversion metrics and independently checkable client results before committing budget.

### Takeaways

- Check whether a landing page answers the customer's question before increasing SEO spend.
- A Shopify store can look fine but convert poorly due to checkout, speed, and product pages.
- Choose WordPress or Shopify Plus by what the business must do in eighteen months.

## Main ideas

- **Fix your conversion before buying more traffic**: Windorpski treats search visibility and on-site conversion as separate problems, arguing that the second is often ignored. A visitor who arrives from Google and leaves points to a website failure, not a search failure; converting visitors already arriving may be cheaper than increasing acquisition spend. The post frames this as a diagnostic question, not a measured result: if a thousand people visited tomorrow, would the business know why they didn't buy?
- **Most ecommerce problems are friction behind a good-looking store**: A store's appearance can mask the real problem, making a redesign the wrong response. Windorpski locates the failure between a visitor landing on a product page and either buying or leaving. The proposed repair is technical and specific rather than visual: checkout flow, page speed and product pages that answer the objection a buyer forms before typing it into a search bar. Small technical changes are credited with producing meaningfully different numbers, though no figures or timeframes accompany the claim.
- **Choose a platform based on what the business must do in eighteen months**: Windorpski argues that the WordPress-versus-Shopify debate starts with the wrong question: it usually comes before anyone explains what the business sells or where it's going. The better question is what the business needs to do in eighteen months that it can't do today; the platform follows from there. WordPress is framed as the fit for design freedom, a custom theme built around a brand rather than a stretched template, and content that has to work for search and AI visibility. Shopify Plus is framed as the fit for fast scaling, with checkout, inventory handling and no plugin maintenance. Windorpski also argues that most agencies push the platform they're most comfortable with, rather than the one that fits the client.
- **Short diagnostic posts that hand the question back to readers**: Across the posts, each presents a single diagnosis or comparison in short, plain lines and closes with a question rather than a sales pitch. Everyday examples and jargon-free explanations make technical tradeoffs accessible to a non-technical audience; there are no long-form case studies. Hashtags name the platforms and markets being targeted, including Shopify Plus, WordPress Development, Ecommerce UK and Small Business UK.
- **A partner across markets, not just a supplier**: Windorpski prioritises partner-facing and cross-border collaboration, positioning the agency as a potential collaborator for local retailers and agency partners, not just a vendor to brands. The post describes the agency's scope in their own words—headless and custom web architecture, Shopify and systems automation—and seeks introductions.

## Work to read

- [A Shopify Plus store that looked fine and converted badly](https://www.linkedin.com/posts/michal-windorpski-0978307a_shopifyplus-ecommercegrowth-conversionrateoptimisation-activity-7507740686604038144-QxcP)
- [Your SEO might be working perfectly and your site still losing sales](https://www.linkedin.com/posts/michal-windorpski-0978307a_seo-wordpress-shopify-activity-7514206151975018497-Jw5p)
- [WordPress versus Shopify: the question that comes first](https://www.linkedin.com/posts/michal-windorpski-0978307a_webdesign-shopifyplus-wordpressdevelopment-activity-7503770509013352449-KhLp)
- [Opening time for UK and Poland ecommerce and agency contacts](https://www.linkedin.com/posts/michal-windorpski-0978307a_connection-ecommercestrategy-webarchitecture-activity-7503013467973513217-GLqI)

## Brand relationships

- **Bass Media Group** (owned_business)

## Partnerships

Windorpski's posts show no formal sponsorship program, media kit, or published partnership terms. The visible route is project-based work through Bass Media Group: Shopify Plus and WordPress conversion projects, plus an invitation for agency and retailer collaboration. A brand or agency should approach this as a scoped service or agency-to-agency conversation, not a creator sponsorship package. Ask for rates, deliverables, and the right contact for partnership inquiries.

## Alternatives

- Md Moktadir Hossain: Pick Md Moktadir Hossain over Windorpski when the job is a Shopify landing page that already draws ad, search or social traffic but still does not sell, and the buyer wants a design-led specialist rather than an agency that will also debate platform choice. The two posts offer a focused checklist for that job: a confusing layout, no clear value proposition, weak product presentation, too many distractions, missing trust signals such as reviews and badges, and multiple calls to action. The method is to make the page answer three questions within five seconds — what is being sold, why the buyer should trust the seller, and why to buy now — then fix the hero, product storytelling, social proof, single call to action and mobile layout. One post adds that UI-only changes lifted conversion without extra traffic. For a client with a settled platform who needs the page rebuilt to convert, that scope is narrower and faster to define than the ninety-second product-page and checkout work Windorpski describes.
- MAHI UDDIN AHMED: Choose MAHI UDDIN AHMED when a small or owner-run retailer needs a store launched and findable rather than an existing store tuned, especially when local payment methods matter. The posts target businesses still selling through a Facebook page and an inbox. The promise is specific to that starting point: customers can find the shop on Google around the clock, see prices, photos and reviews, and check out by bKash, Nagad, card or cash on delivery without waiting for a reply. The Shopify-versus-WooCommerce post carries unusual weight for a platform decision because the writer runs one store on each — MYNAH MART on Shopify, Royal User UK on WooCommerce, both taking cash-on-delivery orders daily — and names both sites publicly. Stated clients are in Bangladesh, the UK and the US. This makes Ahmed a reasonable pick when the buyer wants a build-and-launch partner who has compared the two platforms by operating them, not only by advising on them.
- Kunal Khatri: Choose Kunal Khatri when the storefront is not the real problem and the buyer needs system-level diagnosis before anything is rebuilt. The two posts describe larger, tangled stores: the catalog no longer reflects how the business sells, variants behave differently across systems, apps overlap, tracking numbers disagree, integrations fail quietly, and a migration keeps the design while changing the underlying behaviour. The stated method is to establish the truth first — what is actually happening, where the behaviour originates, which system is authoritative, what is a real defect, what is an expected constraint, what is merely a symptom, and what else moves if this changes. The stated conclusion is that the strongest decision is sometimes to say, do not rebuild this yet. The posts also address discovery and transaction readiness as commerce moves toward AI-mediated buying, fitting clients asking how to stay understandable and purchase-ready for agentic commerce. The writer states ten-plus years in ecommerce and work at eWebster Infotech across 500+ Shopify stores and 1,000+ ecommerce projects. Choose Khatri over Windorpski when the client needs senior engineering judgement on a complex estate rather than a scoped page-and-checkout fix.

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AI-assisted summary of public posts. Audience demographics are not available. Engagement appears only where we checked recent posts. Method: https://b2binfluencer.marketing/methodology/