# Michael Conforti

Michael Conforti shares practical guidance on affiliate marketing, with a focus on recruiting partners, helping new affiliates get started, and keeping existing partners active.

- Profile: https://b2binfluencer.marketing/creators/michael-conforti/
- LinkedIn: https://www.linkedin.com/in/michael-conforti-b737bba
- LinkedIn followers: 10,511
- Topics: artificial-intelligence, recruiting, conversion-rate-optimization
- Based on 16 dated posts, latest 2026-10-02

## Summary

They are most useful for practical guidance on affiliate marketing, especially recruiting, onboarding, activation, and retention.

- Best for: A B2B affiliate platform planning a webinar on partner activation and management.
- Not for: A consumer subscription brand seeking short-form shoppable videos with demographic-matched shopper audience.
- Check first: Confirm availability, deliverables, terms, and audience composition before building a plan.

### Takeaways

- Affiliate revenue is not automatically new revenue.
- Approved partners and active partners are different populations.
- Recruiting is a standing pipeline, not a burst of outreach.

## Main ideas

- **Affiliate revenue is not automatically new revenue**: Conforti argues that a program can look strong in the dashboard while paying commissions for purchases another channel created, because the affiliate appeared only at the end of an existing customer journey. Partners that add value, they say, are publishers, creators, review sites and newsletters that introduce the brand to new audiences. The rest is up to the brand: landing pages, mobile experience and offer clarity determine whether even a good affiliate can earn. Dedicated coupon codes, first-purchase incentives and rewards for genuinely new customers make incremental behavior worth the partner's effort.
- **Approved partners and active partners are different populations**: Recruiting an affiliate is only the beginning; growth comes when that partner publishes content, shares an offer, sends qualified traffic and earns a first commission. For the first few days, Conforti advises matching onboarding to the partner's business model, offering a video call to every affiliate willing to take one, and using dedicated coupon codes and first-purchase incentives to create urgency. Activation signals—not the approved-affiliate count—show whether a program is working.
- **Recruiting is a standing pipeline, not a burst of outreach**: Conforti's playbook treats top-of-funnel recruiting as a monthly task: follow network invitations with direct email, build a pipeline instead of reaching out at random, and assign every qualified prospect an owner and a next action. Recent posts turn that advice into a documented procedure, starting with one customer segment and a manageable shortlist before outreach.
- **Reactivation: the dormant partners already in the program**: Conforti treats inactive partners as normal inventory, not a failure. They may be publishers who were active six months ago, bloggers who wrote one article, review sites that never finished a comparison page or influencers who got busy. To reactivate them, they recommend personalized outreach, a video call with every quality affiliate, newsletters that keep the brand top of mind, product seeding, first-sale bonuses and exclusive offers. The underlying argument: helping affiliates earn more keeps them longer than adjusting commissions.
- **Relationships, not commission rates, hold a program together**: Conforti's organizing belief is that strong programs are built on relationships. Managers should schedule video calls with new affiliates, learn how each partner makes money, educate them about the brand and bring fresh promotional ideas throughout the year. The line they quote is 'Become besties with your affiliates,' credited to Evan Weber, an affiliate marketing and ecommerce expert whose longer recruiting overview Conforti also recommends. Affiliates choose the people they enjoy working with as much as they choose program terms.
- **Outgrowing the management setup is a decision, not automatically an agency sale**: Conforti describes programs that look healthy but are running out of room: sales are tracking, a few familiar partners produce each month and the network dashboard is active, but recruiting is inconsistent, promising affiliates never activate, partner communication is generic and the manager has more work than one person can handle. They say this does not automatically mean a brand needs an agency. The options are to strengthen internal processes and add resources, hand program responsibility to an agency, or use a hybrid model in which the agency handles recruiting and activation while the internal manager stays in place.

## Work to read

- [The whole affiliate-management job, from recruiting to retention](https://www.linkedin.com/posts/michael-conforti-b737bba_managing-an-affiliate-program-isnt-just-activity-7477743672021893122-Ozx1)
- [Why approved affiliates are not the same as active ones](https://www.linkedin.com/posts/michael-conforti-b737bba_affiliatemarketing-affiliatemanagement-partnershipmarketing-activity-7503116588837961728-TC_R)
- [Affiliate revenue is not always new revenue](https://www.linkedin.com/posts/michael-conforti-b737bba_affiliatemarketing-affiliatemanagement-affiliaterecruitment-activity-7495140602427211776-72T0)
- [Seven signs a brand has outgrown its affiliate setup](https://www.linkedin.com/posts/michael-conforti-b737bba_an-affiliate-program-can-look-healthy-on-activity-7508247325379817474-584r)
- [Reactivating the affiliates already in the program](https://www.linkedin.com/posts/michael-conforti-b737bba_one-of-the-biggest-growth-opportunities-in-activity-7485346530397261824-lOSU)
- [The relationship argument behind every other post](https://www.linkedin.com/posts/michael-conforti-b737bba_become-besties-with-your-affiliates-as-activity-7479920246074621952-sR5P)
- [Turning recruitment into a worksheet, with AI help](https://www.linkedin.com/posts/michael-conforti-b737bba_affiliatemarketing-affiliaterecruitment-codex-activity-7511833264362328064-wjGr)

## Brand relationships

- **Experience Advertising** (employment)
- **AffiliateFinders.com** (disclosed_partnership)
- **MonetizeHub.net** (disclosed_partnership)

## Partnerships

Conforti's partnership activity in these posts follows one pattern: an article for affiliate and partner managers, promoted with a LinkedIn post that lists what’s inside and ends with a question to readers. The posts feature two commercial relationships: AffiliateFinders.com, the automated affiliate-recruiting service they say they work with, and MonetizeHub.net, a free toolkit for affiliate marketers and creators. Experience Advertising is named as the agency whose process the articles describe. The posts don’t document sponsorship terms, rates, a media kit, disclosure wording, an inquiry route, or webinar, event, or speaking partnerships. Ask directly about availability, deliverables, terms, and any event or speaking opportunities before building a plan around this creator.

## Alternatives

- Victor Moen: Pick Moen when the platform wants a session on programme design and recruiting a wider mix of partner types, especially for a SaaS audience. Moen's posts list eight affiliate types, where each fits and which two are usually overlooked (card-linked offers and cold-traffic media buyers). They also give a full programme plan for a named SaaS company: an allowable-CAC formula, a tiered commission ladder, a dormant-partner audit, a reactivation bonus and a four-email welcome flow with a first-sale bonus. That welcome-flow outline comes closest to an activation worksheet, while the commission-structure segment gives a platform selling payouts, attribution or partner tooling a concrete topic for discussion. Conforti's posts teach manager routines—onboarding, education, video calls and follow-up. Moen's focus is the economics and partner-mix decision. If registrants are growth or programme-owner level rather than day-to-day partner managers, Moen's frame travels further.
- Muhammad Asad: Pick Asad when the platform's audience is TikTok Shop and direct-to-consumer social commerce sellers rather than B2B partner managers. Asad's posts apply the activation-gap argument to creators: recruitment is only the beginning, unequipped creators may never publish, and untracked performance can hide the strongest creators and content angles. One post lays out a five-stage system—target, recruit, equip, track, optimise. The other details an onboarding package and its tracking steps: a short product overview, buyer problems and use cases, approved facts and content guardrails, optional hooks and demonstration ideas, sample and fulfilment details, a named contact, then acknowledgement, sample status, delivery, first content and follow-up. If the platform sells to DTC brands or wants a worksheet for creator rather than B2B partner programmes, this material provides almost a ready-made checklist.
- Abu Bakar Siddique: Consider Siddique when the platform needs to connect customers with someone who will run creator or affiliate work on their behalf, rather than host a teaching session. Siddique's posts describe a full scope of TikTok Shop store management—account management, product research, listing and search optimisation, creator and affiliate recruitment, outreach and product seeding, campaign management, order support, category approvals and compliance, performance tracking—and state that one managed store generates more than $30,000 in monthly gross merchandise value through creator-led and performance work. A second post sets out operating practices: clear creator incentives, simple content briefs, consistent follow-up after samples, relationships with top-performing creators, help for promising smaller creators and rewards for consistent performers. For a brand facing a cold start on TikTok Shop, this is more immediately usable than a methodology session; a platform could refer accounts to the service rather than book Siddique as a speaker.

---
AI-assisted summary of public posts. Audience demographics are not available. Engagement appears only where we checked recent posts. Method: https://b2binfluencer.marketing/methodology/