# Md Kamrul Islam Akash

Md Kamrul Islam Akash shares practical advice on B2B marketing measurement, including revenue attribution, Google Ads conversion tracking, and connecting campaign results to customers.

- Profile: https://b2binfluencer.marketing/creators/md-kamrul-islam-akash/
- LinkedIn: https://www.linkedin.com/in/kamrulgrows
- LinkedIn followers: 260
- Topics: paid-ads, conversion-tracking
- Based on 12 dated posts, latest 2026-10-08

## Summary

Useful for practical B2B marketing measurement advice on attribution, conversion tracking, and connecting campaigns to customer outcomes.

- Best for: A B2B SaaS company seeking an attribution or conversion tracking audit or workshop.
- Not for: Sponsorships, media placements, broad-reach campaigns, or consumer e-commerce product-led video work.
- Check first: Confirm whether they offer an audit or workshop, since no inquiry route is published.

### Takeaways

- Build reporting backwards from the money event, not the click.
- A conversion missing from the CRM can show which audience actually buys.
- Define what qualified means before lead volume can mean anything.

## Main ideas

- **Build reporting backwards from the money event, not the click**: Akash's central argument: traffic-source reporting and revenue attribution measure different things, and most accounts build only the first. Source and medium tracking shows where a click came from and how much each arrival cost. It accurately measures reach and helps allocate budgets, but stops at the click. Revenue attribution shows which campaign produced money and requires following a buyer through a consideration process across systems—a tracking layer such as GA4 and a business system such as a CRM—and over different timelines. Because the two can move in opposite directions, a healthy-looking traffic report is no evidence of healthy revenue. Akash proposes a structural fix, not a bigger dashboard or more complex attribution model: ask whether the reporting chain connects a campaign to a customer. Check whether the conversion event represents a real business outcome, such as a signed contract or closed deal, rather than a form submission; whether the attribution path connects that outcome to the influencing campaign across a real customer timeline; and where the chain breaks—at the landing page, in the GA4 implementation, or between the form fill and the CRM deal stage. Traffic reporting is not wrong; it is being asked to answer a question it was never built to answer.
- **A conversion your CRM does not have is not a tracking bug—it is the campaign telling you which audience actually buys**: Akash argues that when a Performance Max campaign reports conversions the CRM cannot match, the mismatch is usually a signal, not a fault. Google Ads may count a form fill, a scroll, or a phone call that reached the wrong desk. These are technically conversions, but they are not customers. Optimizing toward them teaches the campaign to produce more of exactly what it was asked for: something that was never going to buy. In this argument, the CRM's number—not the platform's—is the one that describes the campaign. Many accounts optimize for the platform's number and call it performance. The fix is not a better bid but a better goal: choose the conversion goal that maps to a paying customer, then protect it from every cheaper goal stacked underneath.
- **Conversion tracking is maintenance work, not a one-time setup**: Akash treats tracking decay as a routine, predictable failure. Accounts are often set up once and never rechecked. Then the site changes, a form breaks, or a Tag Manager update erases triggers—and the conversion count silently starts measuring something, or nothing, while the data looks fine. The operating loop is straightforward: define conversion actions that match the goals (a form submission, a call of a set duration, and a purchase are separate actions in Google Ads); install the Google Ads tag for each action, typically in the page head and firing on the thank-you page for forms; add value tracking when conversions carry different values, or every conversion counts equally and revenue-focused optimization suffers; test before launch using test mode and the Recent conversions report, and do not launch if the tag does not fire; then monitor monthly through the Frequently problematic tags report in Google Tag Manager. Three failure modes to watch for: Tag Manager changes destroy tags without notice; tracking only the thank-you page misses conversions when JavaScript submits without a page reload; and ignoring phone-call value leads to the wrong optimization target. The monthly audit asks four questions: Are all tags firing? Do counts match the CRM? Are values captured? Are those values correct?
- **'Qualified' has to be defined before lead volume can mean anything**: Akash draws a hard line between a lead and a customer: a lead is a form submission; a customer is someone who pays. They sit at different stages, on different timelines, with different measurements. Dashboards usually report leads because that data is available. Revenue reporting needs a tracking chain most setups lack—not because it is difficult to build, but because nobody specified it as a requirement when the campaigns launched. The result: apparently winning campaigns can fill the pipeline with unqualified interest, keeping volume healthy while revenue lags, as teams continue to optimize the easiest metric to report. Before judging performance, Akash asks what 'qualified' means on the team and how that definition was decided. If the answer is not specific, the lead count measures activity, not outcomes.

## Work to read

- [Your GA4 traffic report is accurate — it just isn't a revenue report](https://www.linkedin.com/posts/kamrulgrows_revenueattribution-b2bmarketing-marketinganalytics-activity-7513503713492140032-siwD)
- [How to set up Google Ads conversion tracking and keep it working](https://www.linkedin.com/posts/kamrulgrows_your-google-ads-account-can-spend-thousands-activity-7511324325229215744-kMTi)
- [500 leads is not a good month until you know what happened after the form](https://www.linkedin.com/posts/kamrulgrows_marketingstrategy-businessoutcomes-performancemarketing-activity-7513994654930022400-Ft3t)
- [Performance Max reports conversions your CRM does not have](https://www.linkedin.com/posts/kamrulgrows_performancemax-googleads-activity-7509707224731111424-38bj)

## Partnerships

Md Kamrul Islam Akash's posts do not set out partnership or sponsorship formats. Across four LinkedIn posts published between 26 September and 8 October 2026, the content focuses entirely on marketing measurement: revenue attribution, Google Ads and Performance Max conversion goals, conversion-tracking setup, and what makes a lead qualified. No post names a sponsor, describes a paid collaboration, offers a media kit or rate card, or gives brands a route to inquire about working together. The posts read as a practitioner arguing from campaign scenarios rather than promoting products. Brands should ask directly about scope; any collaboration would more plausibly resemble an audit, workshop, or advisory engagement than a published sponsorship.

## Alternatives

- Justin Rowe: Choose Justin Rowe over Akash when LinkedIn is the main paid channel and the attribution gap sits between LinkedIn's visible events and later CRM stages. The posts describe a four-month B2B sales cycle where LinkedIn sees a form fill but not the MQL, opportunity, or closed-won deal. They recommend sending CRM lifecycle events back to LinkedIn through the Conversions API so the algorithm can optimise toward deals rather than form fills. This is a better fit if the buyer needs a workshop or audit focused mainly on paid social feedback loops and account-level reporting, including which companies engaged with ads, later visited the site, and moved in the CRM.
- Annesha Basu: Choose Annesha Basu when the buyer needs to launch or clean up a newer paid channel, especially ChatGPT Ads, and the immediate risk is measurement plumbing before spend starts. The posts give a launch checklist: GTM pixel firing on landing and thank-you pages, UTMs on every ad, conversion events mapped to the actions that matter, a landing page with a clear next step, platform reporting compared with CRM from day one, and spend caps while learning. A second post gives a UTM naming convention — source as platform, medium as how it was paid for, campaign matching the platform campaign name, content for test variation — and warns that one inconsistent capitalisation creates a second channel line in CRM reports. This is a better fit if the buyer needs tracking hygiene and UTM discipline for a new channel test rather than a broad audit of existing attribution.
- Victoria Chapman: Choose Victoria Chapman when the buyer wants an ongoing paid media partner or an agency-side audit, especially for UK Google Ads lead generation, rather than a one-off technical tracking workshop. The posts emphasise silent tracking failures: conversion tracking can break for months while dashboards still look plausible. The recommended response is regular tracking audits, testing forms, checking attribution, and verifying that CRM and Google Ads are properly connected. A second post criticises agency reports full of impressions, clicks, and conversion rates, and names cost per qualified lead, lead-to-opportunity conversion rate, and customer acquisition cost compared with lifetime value as the metrics that connect to revenue. This is a better fit if the buyer needs to evaluate an agency's reporting quality or hire a specialist to run lead generation with CRM-linked reporting.

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AI-assisted summary of public posts. Audience demographics are not available. Engagement appears only where we checked recent posts. Method: https://b2binfluencer.marketing/methodology/