# Matti Perkkiö

Matti Perkkiö shares practical ideas about using AI in construction, sales, and business software, including CRM and ERP systems.

- Profile: https://b2binfluencer.marketing/creators/matti-perkki/
- LinkedIn: https://www.linkedin.com/in/mattiperkkio
- LinkedIn followers: 27,134
- YouTube: https://www.youtube.com/channel/UCMwQqAAdYth6A6NtH0WuoTg
- Topics: artificial-intelligence, sales, ai-adoption, ai-in-sales
- Based on 9 dated posts, latest 2026-09-28

## Summary

They are useful for practical AI explanations for Finnish construction and sales, with CRM and ERP context.

- Best for: Finnish B2B software vendor running a webinar or podcast on AI in sales or construction operations.
- Not for: North American IT or procurement campaign for English-only enterprise software with no construction or sales angle.
- Check first: Confirm paid placement status, sponsorship policy, pricing, audience analytics, and comparable campaign results.

### Takeaways

- AI's limit is the knowledge you feed it, not the model.
- Sales AI earns its place by sitting inside the sales process.
- Adoption is a staff-behaviour problem, not just a software purchase.

## Main ideas

- **AI's limit is the knowledge you feed it, not the model**: Perkkiö describes the goal as an "intelligence layer" or "second brain." ChatGPT and Claude learn about a person as they are used, while ERP and CRM systems already contain customer and company data. But those systems do not know which facts matter most to a given user. Moving from agents that handle narrow tasks to software that advises a person requires more context. The bottleneck, Perkkiö says, is not model quality but how much useful intelligence has been provided, and how well it covers the language and domain in which the work happens.
- **Sales AI earns its place by sitting inside the sales process**: Perkkiö's practical advice is to drop ChatGPT and spreadsheets in favour of sales AI tools that integrate directly into the sales and sales-management process, where competitiveness and control come from. Good tools make companies document their sales playbook and define how their products genuinely differ from competitors, support every phone or remote meeting and its preparation, analyse what happened afterwards, and remove paperwork from a salesperson's week.
- **Customer understanding and human connection outrank the tooling**: In the English-language announcement for the Signal to Scale podcast, Perkkiö frames the discussion around two positions that run against tool-first AI talk: understanding customer needs matters more than the tools, and human connections and strategic differentiation drive growth. AI is the right answer for routine work, not judgement. The episode is pitched at leaders who want to use AI for growth and customer success.
- **Adoption is a staff-behaviour problem, not just a software purchase**: Perkkiö treats the hard part of AI adoption as getting people to contribute the knowledge and data only they hold. Turning software into an assistant that advises you depends on that input. The practical task is persuading staff to use the systems the company already owns, not just buying better tools.

## Work to read

- [Why AI needs a "second brain" inside CRM and ERP](https://www.linkedin.com/posts/mattiperkkio_miten-paljon-tullut-pelattua-n%C3%A4it%C3%A4-linkedin-activity-7509855554169864192-RfKX)
- [Podcast appearance on AI, growth and 25 years in construction](https://www.linkedin.com/posts/mattiperkkio_eg-ai-activity-7440428914021199872-8XF-)
- [A concrete sales-AI stack, with the tools named](https://www.linkedin.com/posts/mattiperkkio_t%C3%A4ss%C3%A4-on-yrityksen-myyjille-ja-myynnille-activity-7424320277670506496-Rc1X)

## Brand relationships

- **Easoft** (disclosed_partnership)
- **Revial.ai** (disclosed_partnership)
- **Faction** (mention)
- **Signal to Scale** (mention)

## Partnerships

Matti Perkkiö has published product placements in longer argument posts, including a Revial free-trial link with a named discount code, as well as an in-person industry session. They also promote their own company's AI tools alongside third-party products, so confirm whether any single mention is a paid placement before using it as a precedent. Before booking, ask for an official sponsorship policy, audience specification, pricing and a verified partnership contact route.

## Alternatives

- Kevin Snow: Choose Kevin Snow over Matti Perkkiö for the same booking when the room is sales leadership rather than construction, and when the sponsor's tool sits in follow-up and pipeline discipline rather than in industry data. Snow's two posts work the identical problem — AI landing on a sales process that does not drive action — but stay inside the sales organisation. One argues that telling reps to "be more organized" signals a broken process, and that AI does not fix execution problems, it exposes them: teams getting results use it to tighten the system, not to add activity. A companion post makes the CRM point concrete, contrasting a handwritten to-do list with tasks buried behind dashboards and reports, and tracing drifting deals to next steps that are easy to miss. For a sales-engagement or follow-up product aimed at sales leaders, Snow is the closer subject match.
- Drew McLellan: Drew McLellan is the alternative when the audience is agency owners and marketing leaders instead of construction firms or sales teams, and when the topic is leadership or ownership decisions instead of AI integration. The two items describe episodes of Build a Better Agency: a solo episode on whether an agency owner should take a business partner, offering nine non-negotiables plus self-reflection prompts and alternatives such as compensation or peer support; and an interview with Steve Farber on leadership credibility, unintentional promises, a weekly journaling exercise for tracking commitments and inviting team feedback on follow-through. Both show a settled format — a named guest, one defined problem, a framework the listener can use the same week — which is the shape a sponsor would step into. Choose McLellan if the sponsor's need is partnership, trust or agency operations, or if the sponsor needs a long-running show with an established host.
- Dalibor Lukeš: Dalibor Lukeš is the alternative when the buyer's question is trust in AI rather than adoption of AI, and when the decision-makers are IT and security functions rather than sales leadership. Both posts describe Vodafone's own service work. The first sets out a family of verification services: an app for checking text, images, video and audio with AI analysis for manipulation and deepfakes, a tool for verifying participants in online meetings and detecting substituted people, and detection of synthetic signals during phone calls, introduced alongside named Vodafone Business executives. The second moves to resilience, describing the INER emergency-response kit — a portable set that restores satellite data, local Wi-Fi and connectivity where power is unavailable — presented with Justin Waller at the IS2 security summit. Choose Lukeš if the sponsor sells identity verification, security or enterprise communications and needs a Central European technical audience, where the content sits on a conference platform as well as in posts.

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AI-assisted summary of public posts. Audience demographics are not available. Engagement appears only where we checked recent posts. Method: https://b2binfluencer.marketing/methodology/