# Matthew Montez

Matthew Montez shares practical marketing advice on connecting SEO, paid ads, tracking, and CRM follow-up to revenue. Matthew Montez's posts also promote MBC Group’s integrated marketing services and AI-assisted marketing for ecommerce brands.

- Profile: https://b2binfluencer.marketing/creators/matthew-montez/
- LinkedIn: https://www.linkedin.com/in/matthewmontez
- LinkedIn followers: 1,514
- Topics: artificial-intelligence, ecommerce, ecommerce-marketing, conversion-tracking
- Based on 16 dated posts, latest 2026-10-07

## Summary

Matthew Montez is most useful for connecting SEO, paid ads, tracking, and CRM follow-up to revenue.

- Best for: B2B marketing or revenue operations software co-marketing for agency owners and revenue leaders.
- Not for: Sponsored or co-branded ecommerce placements; their ecommerce posts promote their own offer.
- Check first: Confirm audience reach, demographics, engagement, and commercial terms before contacting them.

### Takeaways

- Revenue leaks sit between teams, not inside them.
- Fix the tracking before spending another dollar on campaigns.
- Speed of follow-up beats lead quality, messaging, and channel mix.

## Main ideas

- **Revenue leaks sit between teams, not inside them**: Montez argues that each vendor optimizes a dashboard they control, so nobody is paid to own the handoff between them. Losses mount at the seams: teams buying traffic they already rank for, landing pages built for the wrong intent, and leads arriving without source data that matches the campaign. In their view, adding a fourth vendor only adds handoffs and finger-pointing; the fix is one partner accountable across SEO, paid, and CRM.
- **Fix the tracking before spending another dollar on campaigns**: Montez treats unconfigured analytics as the root problem behind wasted ad spend: an account that never defined its conversions has been optimizing against nothing. Their method is an ordered setup sequence with a self-test at each step. Only after verifying the chain does it make sense to look at historical data, much of which, they say, turns out to be unusable.
- **Speed of follow-up beats lead quality, messaging, and channel mix**: Montez's sharpest claim is that response time, not lead quality or positioning, sets the ceiling on conversion. A pipeline can look healthy on leads and sales-qualified opportunities while the median response time quietly caps what the funnel can produce. The remedy is measurable: find the real median, route anything slow to a named owner, and track it weekly wherever pipeline is tracked.
- **Work the leads you already paid for before buying more**: Montez argues that a request for more lead volume usually masks unworked volume, and that every untouched CRM record already cost money in ads, content, or salary. The prescribed test takes a week and produces a clear verdict.
- **The offer: an AI assistant plus a human marketer at a flat rate**: A distinct strand of the account sells rather than diagnoses. Montez promotes a full-service ecommerce marketing agency built around an in-house AI called Aiden working with a dedicated human marketer, priced flat-rate with a fourteen-day free trial. The pitch: the AI handles ideas, setups, and reports while people supply judgment and relationships, and the combination removes campaign-management overload.

## Work to read

- ["Three vendors. Three green reports. Business is bleeding."](https://www.linkedin.com/posts/matthewmontez_seo-agency-says-traffic-is-up-ads-agency-activity-7488156504714465280-ICPo)
- ["Before I touch a single ad or a single page, I fix the tracking. Always."](https://www.linkedin.com/posts/matthewmontez_youve-been-running-ads-into-a-black-hole-activity-7482086634339934208-gngy)
- ["Their traffic was real. Their pipeline was fiction."](https://www.linkedin.com/posts/matthewmontez_their-traffic-was-real-their-pipeline-was-activity-7483853377207046145-HlPJ)
- ["5 minutes. That's the entire window."](https://www.linkedin.com/posts/matthewmontez_5-minutes-thats-the-entire-window-after-activity-7479549713873256448-ixaE)
- ["I opened their CRM. It was a graveyard."](https://www.linkedin.com/posts/matthewmontez_i-opened-their-crm-it-was-a-graveyard-activity-7481316459185508352-YYk8)
- ["Meet Aiden — the AI that never sleeps."](https://www.linkedin.com/posts/matthewmontez_ecommerce-growth-marketing-activity-7356633733665378304-EamP)

## Brand relationships

- **MBC Group** (disclosed_partnership)
- **Unnamed AI-powered ecommerce marketing agency** (disclosed_partnership)

## Partnerships

The posts reviewed show no sponsorship content, rate card, media kit, or published partnership or sponsor policy, so there is no verified format to plan against. Montez promotes MBC Group's own services: SEO, paid media, and CRM run as one connected system, plus AI-assisted ecommerce marketing with a 14-day free trial. These posts target prospective agency clients, not outside-brand paid placements, and the free trial is framed for ecommerce brands rather than software co-marketing. Ask directly whether sponsored posts, guest content, or co-marketing are offered, and on what terms and at what cost; no official partnership inquiry route is documented, so treat engagement arranged elsewhere as unverified.

## Alternatives

- Victoria Chapman: Choose Victoria for a campaign about paid-media measurement, especially Google Ads lead generation. In her tracking-audit post, she shows how broken tags can quietly distort budget decisions. A second post argues that reports should connect ad activity to qualified leads, opportunities, and revenue—not stop at clicks and impressions (revenue-focused metrics). That makes a focused audit or reporting session a natural fit.
- Md Kamrul Islam Akash: Choose Md Kamrul Islam Akash for a B2B session on connecting marketing activity to closed revenue. His attribution explainer distinguishes reports on where clicks came from from information on which campaigns produced customers, then offers checks for finding breaks in the path. His Google Ads tracking guide adds practical setup and audit steps.
- Muhammad Anas Raza: Choose Muhammad Anas Raza for a campaign about improving Meta lead quality. In his lead-qualification case, he describes replacing a one-click form with qualification questions and manual phone entry. Lead volume fell, but the goal was to give sales more useful prospects—a strong basis for a practical session on qualification rather than lead count. His performance-marketing lessons also connect lead quality to offer strength and funnel diagnosis.

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AI-assisted summary of public posts. Audience demographics are not available. Engagement appears only where we checked recent posts. Method: https://b2binfluencer.marketing/methodology/