# Matthew Biggar

Matthew Biggar is a creator and co-founder of the Biggar Together community. They help high performers build more fulfilling, sustainable work and say the community practices The Multiplier Zone™.

- Profile: https://b2binfluencer.marketing/creators/matthew-biggar/
- LinkedIn: https://www.linkedin.com/in/mattbiggar
- LinkedIn followers: 6,378
- Topics: artificial-intelligence
- Based on 11 dated posts, latest 2026-10-05

## Summary

Matthew Biggar is useful for reflective coaching content and workshops on sustainable high performance and fulfillment.

- Best for: Leadership development brands seeking co-branded workshops and LinkedIn posts on sustainable high performance.
- Not for: Technical B2B demand generation with pipeline guarantees, gated whitepapers, or video ad cutdowns.
- Check first: Confirm scope, deliverables, pricing, audience data, campaign terms, and recent engagement.

### Takeaways

- Fulfillment and joy are fuel, not a reward after success.
- The scarce resource is energy, not time.
- Leaving a three-year weekly video habit to coach after it felt empty.

## Main ideas

- **Fulfillment is the fuel, not the reward at the end**: Biggar argues that high performers treat fulfillment and joy as things to earn later, once the revenue and opportunities arrive, when in fact they sustain the effort. The sharpest version of the idea distinguishes satisfaction, which comes from getting things done and fades, from fulfillment, which comes from helping others with your best and gives something back. Fulfillment is a readable signal, not a feeling to chase: it is present when someone applies their purpose with intention and absent when they have drifted from it.
- **The scarce resource is energy, not time**: Biggar argues that high performers rarely lack time; they lack energy, and a full calendar hides an empty tank. The practical response is to judge a week by what returns energy and what drains it, then protect the meaningful work, real rest, and time with people, while removing commitments taken on from guilt or people-pleasing, wins that leave you empty, and rest treated as a reward to be earned later. The point is that work handing energy back funds the hard stretches instead of flattening you.
- **Build your week around how you are wired, not around fixing weaknesses**: Biggar argues the strongest work feels lighter, not harder, and that the quality comes from fit with a person's natural wiring rather than more discipline. Grinding at weaknesses is framed as the thing to drop, partly because some work belongs with someone else. Helping others with your best is described as the activity that produces fulfillment instead of draining the person doing it.
- **Consistency can be empty: leaving a three-year weekly video habit to coach**: Biggar’s most personal argument is that showing up on schedule is not the same as caring about the work. They describe producing a weekly YouTube video for three years, realizing by the second year that the videos were getting done but no longer mattered to them, and finding the solo routine isolating, with no connection to other people. Walking away in 2021 became the origin of their coaching work: they looked for people they could actually help and found them on LinkedIn.
- **Fulfillment as a performance lever, not a step down from results**: Read together, the posts are not anti-ambition. The same material that says to stop grinding to fix weaknesses also frames fulfillment and energy in performance terms, promising more from the same person rather than less. That framing runs through the commercial pitch: Biggar says they help high performers stop grinding alone and create far more from their time, effort, and energy, and invites direct messages from people whose effort is leaking.

## Work to read

- [Consistency, emptiness, and a three-year weekly video habit](https://www.linkedin.com/posts/mattbiggar_everyone-tells-you-consistency-is-the-path-activity-7470478984288317440-3y-8)
- [Fulfillment as a signal, not a luxury](https://www.linkedin.com/posts/mattbiggar_most-people-treat-fulfillment-as-a-luxury-activity-7444392462846160896-v2HR)
- [Success, energy depletion, and fulfillment as fuel](https://www.linkedin.com/posts/mattbiggar_success-can-quietly-cost-you-the-energy-to-activity-7479896992564006912-BtuD)
- [Natural strengths and the work that feels lighter](https://www.linkedin.com/posts/mattbiggar_your-strongest-work-should-feel-lighter-activity-7478809803465846784-yZoO)
- [Energy return and the right work paying twice](https://www.linkedin.com/posts/mattbiggar_the-right-work-pays-you-twice-once-in-the-activity-7481346601299673088-W4Eh)

## Brand relationships

- **Biggar Together** (owned_business)
- **The Multiplier Zone** (owned_business)

## Partnerships

Matthew Biggar's visible commercial offering is membership in the Biggar Together community, which they co-founded with their wife Jamie, and one-to-one coaching conversations; both are requested by direct message on LinkedIn. The posts document no sponsorship formats, media kit, or published partnership terms. A leadership development buyer should ask about scope, deliverables, pricing, audience data, and campaign terms.

## Alternatives

- Art Blanchford: Pick Art Blanchford over Matthew Biggar when the workshop audience is parents, or when the leadership company's clients want the performance-pressure conversation to reach beyond work. The two posts argue that achievement becomes a parent's scorecard, children learn what adults really value and choose to match expectations rather than their own strengths, and people who believe happiness lies in the next promotion keep moving the finish line. For a session on why capable managers chase milestones without feeling satisfied, this directly addresses the cause and names what achievement pressure costs the high performer’s family.
- Giovanni Gonzalez: Choose Giovanni Gonzalez when the leadership company wants a recurring live conversation rather than a one-off workshop. The posts promote the Leadership Huddle, a Monday 9 AM ET show co-hosted with Saurel Quettan, and lay out a clear argument for executive audiences: integrity is alignment between who you say you are and how you lead, while comparing your strategy to stronger leaders accelerates growth and comparing your identity to theirs erodes confidence. For a content partnership built around a standing series managers can register for and return to, this format already exists. Biggar’s route is a single workshop plus follow-up posts.
- Adrian Jones: Bring in Adrian Jones when the event needs a keynote anchored by a published book and a survival story. The posts announce Powered by Authenticity, published June 2026, and describe surviving two widowmaker heart attacks, leaving corporate America, starting MORE, moving across the country, and writing the book that followed. The stated lesson: waiting for a crisis to force honesty is an expensive strategy. For a leadership company seeking an author with a promotable title to drive registration, or a session for accomplished professionals asking whether their success still fits them, this is a closer match than a creator whose material centres on weekly energy management.

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AI-assisted summary of public posts. Audience demographics are not available. Engagement appears only where we checked recent posts. Method: https://b2binfluencer.marketing/methodology/