# Mathew Bojerski

Mathew Bojerski works in paid media, with a focus on testing advertising creative and helping teams understand what is working. The posts also describe what he expects from paid media managers and what they need from clients to do their jobs well.

- Profile: https://b2binfluencer.marketing/creators/mathew-bojerski/
- LinkedIn: https://www.linkedin.com/in/mathewbojerski
- LinkedIn followers: 18,757
- Topics: leadership, paid-ads, creative-testing, paid-media
- Based on 10 dated posts, latest 2026-10-05

## Summary

They are most useful for structured paid media creative testing and clear client reporting.

- Best for: A performance marketing agency or brand team needing structured creative testing and client reporting.
- Not for: A consumer brand seeking a creator to front sponsored social placements to a broad buying audience.
- Check first: Confirm if a paid partnership package exists and ask for supporting campaign data.

### Takeaways

- Test one variable at a time so results trace to a cause.
- Rank goals: earn the first second before anything else counts.
- Reporting and escalation are part of the job, not overhead.

## Main ideas

- **Test one variable at a time so you can trace results to a cause**: Bojerski argues that ad creative should be measured across six separate layers — audience, emotion, angle, hook, call to action, and format — and changed one at a time. A result from a completely new ad does not reveal which element caused it; a single-variable change gives the team a finding it can act on and repeat. The aim is to lead strategy conversations with measured facts rather than opinion, and multiply one piece of creative into dozens of controlled variants.
- **Rank the goals: earn the first second before anything else counts**: Writing as if running a marketing team, Bojerski sets out an explicit order for paid media goals: stop the scroll, keep the right prospect watching past the first three to five seconds, earn the click, stay top of mind for people not ready to buy, then build one simple association in the buyer's head. The logic is attention management: a team's effort is finite, so an ordered list directs it toward the problems most likely to produce incremental gains instead of spreading it across equally weighted objectives.
- **Reporting and escalation are part of the job, not overhead**: Bojerski lists what they expect from a paid media manager when leading marketing: show what is working and what is not, raise opportunities before being asked, name the fires and rank which to fight first, report slippage as soon as it is known with a fix attached, turn performance data into a story the lead can repeat without stumbling, take feedback without getting defensive, and be easy to work with under pressure. Because the work moves fast and the money is real, the client relationship should be light rather than heavy. Translating data into a narrative is part of the strategist's value, not a reporting formality.
- **A buyer can perform only if the client hands over the raw material**: Turning the usual advice around, Bojerski describes what a new paid media hire should receive, rather than what they should deliver: an asset folder with photos, video, and high-resolution logos; a history of what has worked, what has not, and why the team moved on; writing guidelines covering the words that resonate with the ideal customer and the ones to avoid; the customer's actual language; and access to the people who hear that language, including sales calls, support tickets, and reviews. Buyers want to perform, but ramp-up speed and creative quality depend on inputs the client controls.

## Work to read

- [The six-layer creative testing framework](https://www.linkedin.com/posts/mathewbojerski_6-layer-cake-of-social-media-creative-testing-activity-7422316565645176832--JMv)
- [If I were a head of marketing: the order I would prioritize paid media goals](https://www.linkedin.com/posts/mathewbojerski_if-i-were-a-head-of-marketing-heres-the-activity-7490805299059232769-bI71)
- [What a head of marketing should expect from a paid media manager](https://www.linkedin.com/posts/mathewbojerski_if-i-were-a-head-of-marketing-heres-what-activity-7487571244716871680-MQwz)
- [What to hand a new paid media buyer so they can win](https://www.linkedin.com/posts/mathewbojerski_if-i-was-hiring-a-paid-media-buyer-as-a-head-activity-7490112701751324672-hznM)

## Partnerships

The four available posts by Mathew Bojerski contain no sponsorship formats, brand-partnership programs, rate details or official partnership inquiry route. They cover paid media practice and team expectations: creative testing across audience, emotion, angle, hook, CTA and format; the order a head of marketing should prioritize paid media goals; what a paid media manager should deliver to a head of marketing; and what a head of marketing should hand a new paid media buyer. None is labeled as sponsored, names a brand partner or describes terms, deliverables or booking steps. Buyers should ask directly about available formats and terms before budgeting.

## Alternatives

- Ujla Shakoor: Choose Ujla Shakoor over Mathew Bojerski when an agency’s largest account is a DTC ecommerce brand on Meta and one winning ad is carrying the whole account. The post on tired winners traces the failure pattern: spend scales from $1K to $3K to $5K to $10K behind a single creative, everything looks fine, then CPA climbs, ROAS drops, and sales slow. The proposed fix is to stop chasing the current winner and build a pipeline, varying hooks, angles, customer problems, and formats so the next test is already running when the current ad dies. For a consumer account in that situation, this is a sharper diagnosis than the six-layer matrix, which is broader and less tied to ad fatigue.
- Tarsis Toschi: Choose Tarsis Toschi when the agency needs someone who moves between paid media, content, and the technical layer beneath both: measurement setup, page speed, and content with somewhere to send the reader. The career post traces a path from writing over 100 pieces for ranking-focused directory sites to webmaster and content management work, website development, tracking setup, paid media, and multi-channel performance marketing managing over $3M a year in ad spend. It argues that this full-stack path changes four things in practice: treating a page as a system where every element competes for attention; treating Core Web Vitals as a content problem rather than an IT one; writing with the conversion path in mind from the start; and distinguishing measurement problems from content problems using GA4, GTM, data layers, and UTM structures. For a client asking why good content is not converting, that last diagnostic is a distinct capability.
- Anthony Chiaravallo: Choose Anthony Chiaravallo for a multi-channel B2B campaign rather than a paid social testing build, or when ads are being asked to say too many things. The campaign-structure post argues that an ad trying to carry the brand story, tagline, features, benefits, testimonials, awards, offer, and call to action usually says nothing. Each ad should instead take one role — introduce the brand, showcase the product, build trust through social proof, highlight the service, or present the offer — so the set tells a richer story over time. The other post makes the upper-funnel case that B2B buyers are the same people after hours, reachable through video, CTV, audio, social, and content, and that familiarity built there is what a buyer remembers when ready. An agency strategist building a channel plan or fixing overloaded creative would use both.

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AI-assisted summary of public posts. Audience demographics are not available. Engagement appears only where we checked recent posts. Method: https://b2binfluencer.marketing/methodology/