# Marty Parker

Marty Parker teaches supply chain students and connects classroom topics with industry through guest speakers, career activities, and discussions of manufacturing and product management.

- Profile: https://b2binfluencer.marketing/creators/marty-parker/
- LinkedIn: https://www.linkedin.com/in/martyparker
- LinkedIn followers: 12,898
- Topics: leadership, supply-chain, product-management, manufacturing
- Based on 10 dated posts, latest 2026-10-07

## Summary

Most useful for connecting supply chain classroom topics with industry practice through guest speakers and plain discussion.

- Best for: A supply chain education webinar on emerging trends with classroom insight and live questions.
- Not for: A vendor seeking a software demo, endorsement quote, or guaranteed registrations from target decision makers.
- Check first: Confirm recent attendance or registration results and audience job roles before contacting them.

### Takeaways

- Augusta National tournament merchandise involves serving patrons while moving inventory during a concentrated period.
- Zion Solutions Group class visit combined leadership discussion, automation videos, and student questions.
- Digital product passports changed their view: one digital record connects product details and business functions.

## Main ideas

- **Students learn supply chain from the people doing the work**: Marty Parker’s classroom posts follow a consistent pattern: a practitioner leads the session, and Parker reports what students took from it. The guest and employer are named, and the lesson is specific. These are short records of what got through to students, not just event announcements.
- **A famous, high-pressure operation is a better teaching case than a hypothetical**: The Augusta National example illustrates the challenge of moving an enormous amount of product through a very short tournament window. That compressed timeline makes it instructive for supply chain students, and Parker connects the lesson to students putting it into practice in the spring.
- **Career readiness belongs in the same room as the coursework**: Outside class, Marty Parker works on the student side of the pipeline. At a student supply chain group social, the pitch to new members included networking practice, resume work, and industry guest speakers, followed by a Supply Chain Advisory Board meeting. The emphasis is on getting students in front of working professionals early rather than waiting until graduation.
- **Digital product passports are a strategy problem, not just a compliance one**: Marty Parker’s starting point in the podcast appearance is forty years in product management and the difficulty of tracking all the paperwork and details attached to a single product — which is why one digital record appeals to them. They also relay a point from guest Marion Rouzeaud: companies tend to run separate strategies for sustainability, sourcing, manufacturing, and the product itself, and passports could pull those threads together and force attention onto what happens to a product after it leaves the factory. That cross-functional framing comes from Rouzeaud, not Parker’s own summary.

## Work to read

- [Bringing Augusta National’s merchandise operation into the supply chain classroom](https://www.linkedin.com/posts/martyparker_supplychain-uga-terrycollege-activity-7511100205484777473-OuRg)
- [Digital product passports after forty years in product management](https://www.linkedin.com/posts/martyparker_supplychain-manufacturing-digitalproductpassports-activity-7513629382737993730-6Yge)
- [A guest lesson on leadership and warehouse automation](https://www.linkedin.com/posts/martyparker_supplychain-leadership-uga-activity-7508618515319402496-ieO6)
- [Building student community through SCAB](https://www.linkedin.com/posts/martyparker_supplychain-uga-terrycollege-activity-7511500062296829952-wZ7q)

## Brand relationships

- **Supply Chain Now** (mention)
- **Augusta National Golf Club** (mention)
- **Zion Solutions Group** (mention)

## Partnerships

Marty Parker's posts show classroom and industry collaboration rather than a published sponsorship program. Two guests appear as invited speakers in the classes they teach: Drew Eubank of Zion Solutions Group, who talked about leadership and showed videos of warehouse automation, and Mark Wells and Jenny Cogan of Augusta National Golf Club, who described merchandise operations during the tournament, including front-of-house sales and behind-the-scenes inventory work. They also appeared as a guest on The Buzz with Supply Chain Now alongside Scott Luton and Marion Rouzeaud to discuss digital product passports, AI and automation in manufacturing, and customer feedback—an editorial appearance, not a disclosed paid placement. The posts don't document a sponsor policy, rate card, media kit, audience specification, or partnership application route. Brands considering a webinar, guest session, or classroom tie-in should ask directly about terms, deliverables, and audience details.

## Alternatives

- Kevin Parkerson: Choose Kevin Parkerson instead of Marty Parker when the education company wants a session built around live industry exposure rather than a classroom teaching walkthrough. The clearest evidence is a full day Parkerson hosted for five University of Central Arkansas students through a scholarship with KP Global Logistics Consulting: a morning preparation session on networking, confidence and separating career opportunities from job opportunities, then the NWA Supply Chain Trends Expo, with keynotes, a leadership fireside, panels such as "Freight that Feeds Retail" and startup pitches, and a closing dinner debrief. If the organizer wants students or early-career attendees inside a real industry event, that format is documented. Parkerson also runs a recurring interview show, Kev Talks Podcast, including an episode on Gnosis Freight covering container lifecycle management, why visibility has become table stakes, data quality as a prerequisite for AI, and treating truckers as critical stakeholders. For an audience weighing logistics technology, that is closer to the discussion than Parker's cross-functional product frame.
- Simone Moreau-Rodgers: Consider Simone Moreau-Rodgers if the organizer's session is about marketing and CRM careers or running a classroom-to-industry mentoring program, rather than supply chain trends. The posts show a CRM capstone course bringing working professionals into the classroom through Marketing & Sales Mentor Circles, with named mentors from Fanshawe College, interVal and United Way, and a separate session with Western University students on what a marketing career actually looks like. The advice is specific and reusable: start building experience now through internships and hands-on projects, focus on transferable skills such as content, analytics, CRM and communication, build a network before you need it, and show your work because a portfolio often speaks louder than a resume. The classroom-plus-guest-professional structure matches the shape of Parker's sessions.
- Keir Whitaker: Choose Keir Whitaker when the organizer needs someone who has designed and runs a small-format event rather than a speaker with supply chain content. Craft & Work is a small event series for soloists, founders and leaders building agencies, apps and digital businesses in and around the Shopify ecosystem, with a defined talk format — 20 minutes or less, no slide decks, built to start conversations — an open route for proposing a talk, and a warm-up evening with a quiz and patron thank-yous ahead of the main London event. The past session list runs from AI and pricing to burnout and businesses that did not go to plan. For an education company building a community event, Whitaker's experience as a host is directly evidenced.

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AI-assisted summary of public posts. Audience demographics are not available. Engagement appears only where we checked recent posts. Method: https://b2binfluencer.marketing/methodology/