# Martin Shawn Egan

Martin Shawn Egan works on industrial design and new-product development at MSE Products, helping take products from concept through engineering, prototyping, tooling, and manufacturing readiness.

- Profile: https://b2binfluencer.marketing/creators/martin-shawn-egan/
- LinkedIn: https://www.linkedin.com/in/martin-shawn-egan-9776a8ab
- LinkedIn followers: 843
- Based on 11 dated posts, latest 2026-09-23

## Summary

They are most useful for product development from concept through engineering, prototyping, tooling, and manufacturing readiness.

- Best for: Manufacturing or product-development companies needing concept design, engineering, and manufacturing readiness for a new product.
- Not for: Consumer brands seeking sponsored content, guaranteed reach, demographic targeting, or a fixed sponsorship package.
- Check first: Confirm relevant client outcomes beyond the Crane vending example, project dates, and scope and pricing.

### Takeaways

- Vending-machine redesign replaced coded keypad controls with touch controls, clearer display, and purchase confirmation.
- CBAM post says verify tolerances, part orientation, finish, cost, and performance before selecting the process.
- Product development runs from concept sketch to production and ends when manufacturable at target cost.

## Main ideas

- **Design is everything a customer touches—not just how a product looks**: Egan argues that industrial design is not styling. They describe it as the discipline governing how a product is seen, touched, understood and used—a meeting point for engineering, psychology, manufacturing, marketing and creativity. Design shapes visual appearance, color and finish, ergonomics and usability, sound and tactile feedback, user interface, brand identity, manufacturing quality and the emotional connection a buyer forms. The reasoning is that consumers buy with emotion and justify with logic, making those touchpoints decisive in whether a purchase feels right. Egan reports 35+ years and hundreds of consumer and commercial products across appliances, vending systems, storage products and industrial equipment.
- **Attractive renderings are now cheap; the engineering behind the product is the differentiator**: Egan notes that AI can generate beautiful product renderings in seconds, but argues that this does not diminish the work. Successful products still require engineering, manufacturing, tooling, ergonomics, cost reduction, user behavior, safety and commercialization. Those non-visual disciplines, they argue, are what a brand is paying for—not a stage tacked onto a finished look.
- **Product development runs as one chain from concept sketch to production—and ends only when the product is manufacturable at target cost**: Egan describes new product development as a continuous route from concept sketches through industrial design, engineering, prototyping, tooling and manufacturing—not a design phase handed off to a factory. The goal: a product that solves a real customer need, can be manufactured, meets the target cost and is ready for production, not simply one that looks good.
- **Choose a manufacturing process based on verified part performance, not headline machine specifications**: Reporting from IMTS 2026 in Chicago, Egan walks through the CBAM composite additive process at Impossible Objects without endorsing it: fiber reinforcement feeds through as a substrate, inkjet deposits a pattern for each cross-section, polymer powder adheres to the pattern, excess powder is removed, patterned sheets are stacked and pressed under heat, and unbonded fiber is removed to reveal the finished composite part. Egan credits engineer Jack Lestrange with the firsthand walkthrough at the booth. The process is worth investigating, they argue, for lightweight, stiff components at volumes above conventional prototyping but below dedicated tooling. Separate vendor literature figures from evidence of how a specific part will perform.
- **Supplier relationships are part of what a client buys**: Egan treats access to manufacturers and suppliers as a capability, not a side activity. Announcing that MSE Products LLC would attend IMTS in Chicago, they framed the show as a chance to learn about new manufacturing technologies, meet potential partners and expand the supplier resources the firm can offer clients. The post also describes work spanning industrial design and engineering through prototyping, tooling, manufacturing and production support. The business is described as Ballwin, Missouri based and positioned under American design and engineering.

## Work to read

- [Case Study: Industrial Design Creates Products People Want to Own](https://www.linkedin.com/posts/martin-shawn-egan-9776a8ab_industrialdesign-productdevelopment-innovation-activity-7483892206383296513-1MBh)
- [What does it really take to turn a product idea into something that can actually be manufactured?](https://www.linkedin.com/posts/martin-shawn-egan-9776a8ab_newproductdevelopment-productdesign-mechanicalengineering-activity-7500262418661404672-0KH7)
- [CBAM 3D PRINTING: A DIFFERENT WAY TO BUILD COMPOSITE PARTS | IMTS 2026](https://www.linkedin.com/posts/martin-shawn-egan-9776a8ab_imts2026-additivemanufacturing-3dprinting-activity-7506357614616711168-DzdI)
- [MSE PRODUCTS IS HEADING TO IMTS CHICAGO](https://www.linkedin.com/posts/martin-shawn-egan-9776a8ab_imts-imts2026-mseproducts-activity-7503961317804879873-mGHJ)

## Brand relationships

- **MSE Products** (disclosed_partnership)
- **Crane Merchandising Systems** (employment)
- **Impossible Objects** (mention)

## Partnerships

Martin Shawn Egan's commercial model is MSE Products, a design and engineering consultancy rather than a media or sponsorship offer. The posts describe client work spanning industrial design and mechanical engineering through prototyping, tooling, and manufacturing support, and invite readers to discuss a product project directly. Buyers should expect to define a product project and negotiate scope and price rather than select an off-the-shelf sponsorship tier. Ask directly whether sponsorship packages, rate cards, or media-partnership terms are available.

## Alternatives

- Bob Gafvert: When the project's bottleneck is producing functional parts quickly, not designing the product. Gafvert's posts describe robotics teams held up by tooling lead times: a new gripper geometry meant a new tool, while a different durometer meant new samples and a wait. They present a CAD-to-testable engineering-grade part in the same day using Carbon materials and Design Engine latticing software, with the same part and material carrying from testing into production. If the buyer already knows what the part must be and needs faster iteration plus production-grade material selection under load, heat, and saltwater exposure, this is a better-matched starting point than a design consultancy.
- Anoop Mohan: When the product is plant-floor equipment or a manufacturing operation, and the open problem is getting AI to reason over machine telemetry and operator knowledge. Mohan's posts describe Augury publishing an open industrial profile to capture operator heuristics, trust rules for incoming readings, and cause-and-effect relationships. They also describe pairing Google's Gemini reasoning with machine telemetry for role-based agents delivered to manufacturing teams. Choose Mohan over Egan when the deliverable is operational AI inside a factory, not a physical product a consumer buys.
- Rizwan Khan: When the need is practical AI adoption at a manufacturer: choosing which two or three business problems to solve first and connecting ERP, MES, machines, robotics, and quality data so the answer is operational. Khan's closing IMTS takeaways lay out that sequence — define the outcome, connect the systems, contextualize the data, decide what belongs at the edge, then apply AI to a real decision — and describe Fuzzitech's position as a connected, trusted data foundation that supports better operating decisions. Choose Khan over Egan when the buyer's problem is data and operating decisions rather than a new product.

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AI-assisted summary of public posts. Audience demographics are not available. Engagement appears only where we checked recent posts. Method: https://b2binfluencer.marketing/methodology/