# Margaret Ward

Margaret Ward is an email marketer and co-founder of cc'd consultancy. Her public posts focus on email marketing, CRM and building her business.

- Profile: https://b2binfluencer.marketing/creators/margaret-ward/
- LinkedIn: https://www.linkedin.com/in/margaret-ward-
- LinkedIn followers: 19,130
- Median of last 9 posts: 142 reactions, 30 comments (checked 2026-11-02)
- YouTube: https://www.youtube.com/channel/UCw1r3p26foyMWYCgD9Gwyhg
- Topics: ecommerce, email-marketing
- Based on 10 dated posts, latest 2026-10-09

## Summary

Margaret Ward is most useful for practitioner email, CRM and retention discussion, plus sponsored content or webinars.

- Best for: A B2B email or CRM platform wanting sponsored content or a webinar on retention.
- Not for: A consumer fragrance or fashion brand wanting quick Instagram or TikTok product posts.
- Check first: Confirm audience demographics, rate card, sponsorship policy and recent comparable campaign results.

### Takeaways

- She interviewed CRM managers from Grace Beverley's brands about discounting, retention and open rates.
- She published the long practitioner Q&A to her Substack after a Manchester event.
- She says she does emails and is building the association between her name and email.

## Main ideas

- **Pick one word and repeat it until it is attached to your name**: Margaret Ward argues that being known for something is built deliberately rather than assumed. She says she wants people to associate 'email' with her, and deliberately avoids the broader label CRM because she says people outside marketing do not connect the two. Her stated method is repetition across channels: saying it out loud, buying out-of-home advertising, posting on LinkedIn, Instagram and TikTok, writing a Substack called The Email Marketer, and running webinars and collaborations with email platforms.
- **Treat competitors as potential allies**: At a Business Therapy Dinner in London, Margaret Ward's own answer to a question about business beliefs was that people should not be afraid to reach out to competitors, because there is more than enough room for everyone to grow. She says she used to think you had to avoid people who do the same work and now calls making friends in her industry her best decision. The other answers she shared that night came from other attendees, not from her.
- **Publish the practitioner conversation, not just your own take**: Rather than only commenting on email and retention, Margaret Ward brings people who run the work into a room and publishes the result. She argues for the format by doing it: a client-side interview turned into a long written Q&A, with a platform sponsor attached to both the event and the article.
- **Grow through real rooms, and keep the events one-off**: Margaret Ward treats in-person events as the fastest-growing part of her business and publishes her own year-by-year count to show it. She also argues for one-off, curated formats rather than ongoing commitments, and asks for co-hosting ideas to feed her 2027 planning.
- **Build your own systems, and show the mistakes**: Margaret Ward says she spent ten years building CRM systems for other people before finally trialling one for herself, and she frames that delay as a costly error rather than a quirk. She also documents an internal rebrand and trademark process as a list of things she would not recommend, which puts the unglamorous operational side of a small agency in public view.
- **Be direct about your standards and your limits**: Margaret Ward states her requirements and her boundaries in the same breath, and describes directness and honesty as part of her character rather than something to soften. She applies the same tone to hiring, to her inbox and to her calendar.
- **The hustle is real, and so is the help**: Two posts pull in different directions and together give a fuller picture. One presents an extreme day and then explicitly credits the support that makes it possible; another says she works extremely hard and will not talk herself down when complimented. The result is ambition with named support rather than a lone-founder story.

## Work to read

- ["Hi my name is Margaret and I do emails"](https://www.linkedin.com/posts/margaret-ward-_t-activity-7521841578592800769-bwOQ)
- [Building the association between her name and email](https://www.linkedin.com/posts/margaret-ward-_i-said-i-wanted-people-to-associate-email-activity-7501273363521179648-JZjw)
- [Interviewing CRM managers from Grace Beverley's brands](https://www.linkedin.com/posts/margaret-ward-_two-of-grace-beverleys-brands-one-of-the-activity-7492472480792592384-eJrk)
- [A three-year count of panels, webinars, podcasts and hosted events](https://www.linkedin.com/posts/margaret-ward-_2024-panels-0-2024-webinars-0-2024-podcasts-activity-7520387002685612032-BcCP)
- [Ten years of CRM systems, and a tagged post for GoHighLevel](https://www.linkedin.com/posts/margaret-ward-_highlevel-gohighlevel-ad-activity-7513499507351961604-88AH)
- [What one month of work looks like](https://www.linkedin.com/posts/margaret-ward-_what-im-doing-in-november-to-grow-my-business-activity-7521487013750067200-plsK)

## Brand relationships

- **cc'd consultancy** (owned_business)
- **GoHighLevel** (sponsor)
- **Omnisend** (sponsor)

## Partnerships

Margaret Ward's public partnership examples are mainly sponsored content and events tied to email, CRM and retention rather than a published rate card. Omnisend sponsored a Manchester CRM and retention Q&A with brand practitioners that became a long Substack piece, and also sponsored the event. A GoHighLevel post was marked #AD and routed brand deals, speaking and podcast requests into one pipeline. Ward also runs and speaks at events, webinars and podcasts, and says she is working on webinars and collaborations with email platforms. For a B2B email platform, the practical plan is a named sponsored webinar, Substack feature or event collaboration around email and retention, with enough lead time for Manchester or London dates and clear disclosure. No official sponsorship policy, pricing, audience data or inquiry route appears in the reviewed material, so those terms need to be confirmed directly.

## Alternatives

- Nusrat Jahan: Choose Nusrat Jahan instead when the campaign decision is about CRM integration, multi-platform troubleshooting, or platform selection rather than email retention thought leadership. Nusrat's posts show a client business running across two Kajabi sites, a GoHighLevel account, Calendly and Dubsado, with tags, sequences, CRM entries and contracts all expected to sync; Nusrat also describes knowing when remote troubleshooting stops being enough and an account needs eyes on the real setup. A second post lists live systems across ClickFunnels, Kajabi, Thinkific, systeme.io, GoHighLevel and a custom React build, and argues for recommending the platform that fits rather than the one a partner knows best. For a CRM platform sponsor that wants an audit-led or integration-led campaign, this is closer to the buyer's operational pain than a pure email-newsletter angle.
- Juhl Tayler Lenard: Choose Juhl Tayler Lenard when the campaign decision is about founder-led revenue systems, CRM adoption, or cross-vendor project accountability. One post announces IT project management as a service after nearly two decades in IT and project leadership, focused on businesses implementing CRM, RevOps, automation and AI, and on keeping priorities, decisions, owners and next steps visible across vendors. The other describes Crystalized Systems as revenue architecture for founder-led businesses, available on HighLevel, built to track movement, surface patterns and show what needs attention next. If a CRM sponsor wants a campaign around implementation governance, vendor accountability or getting a founder-led business out of the owner's head, Juhl's evidence is more directly aligned than Margaret Ward's email-first content.
- Nikki Estes: Choose Nikki Estes when the campaign decision is about content operations, time equity, automation workflows, or founder productivity. One post breaks a bad Monday into a systems problem and gives a practical routine: find the one revenue-connected task, ask what is being repeated, and replace "I feel behind" with a tracked number; the same post welcomes a Top Voices Unite member and points to a founder community. The other develops "Time Equity" and "Island Time," warning that turning one idea into a blog, LinkedIn post, email, graphics, community update and follow-up creates time debt, then describes a create-once, distribute-many workflow using Webflow, AI and GoHighLevel. A CRM or marketing platform wanting an automation and content-repurposing campaign would find a more explicit operating framework there than in Margaret Ward's email-retention material.

---
AI-assisted summary of public posts. Audience demographics are not available. Engagement appears only where we checked recent posts. Method: https://b2binfluencer.marketing/methodology/