# Marco Felicio

Marco Felicio works on search visibility and digital growth, including SEO and generative engine optimization for website migrations. His posts describe Leftfield’s work with migration partners to protect organic visibility and improve how businesses are found.

- Profile: https://b2binfluencer.marketing/creators/marco-felicio/
- LinkedIn: https://www.linkedin.com/in/marcofelicio
- LinkedIn followers: 4,751
- Median of last 6 posts: 6 reactions, 0 comments (checked 2026-11-02)
- Topics: artificial-intelligence, ecommerce, seo
- Based on 8 dated posts, latest 2026-09-28

## Summary

Most useful for migration SEO and GEO guidance that connects technical search changes to business consequences.

- Best for: Shopify agencies or migration campaigns needing SEO, content collaboration, and GEO-driven replatforming.
- Not for: Consumer brands seeking paid creator placements, media kits, rate cards, or broad reach.
- Check first: Confirm recent post results and audience roles before committing budget.

### Takeaways

- A migration is a market-share decision, and damage is usually structural.
- GEO is a discipline alongside SEO, not a rebrand of it.
- Google's removal of 100 results per page can make rank tracking less useful.

## Main ideas

- **A migration is a market-share decision, and the damage is usually structural**: Marco Felicio argues that replatforming is one of the best moments a business gets to reset how it is discovered, compared and chosen, and that the strongest teams treat it as a market-share opportunity rather than a technical switch. When migrations go wrong, they place the cause in organisation and sequencing rather than technical skill: SEO and development working in separate silos, poor sequencing, missing redirects, and thin pre-launch validation — decisions that look reasonable one at a time and only surface as lost visibility after launch.
- **Ask what can be rebuilt, not only what might be lost**: The counterpart to the risk argument. Marco Felicio reframes the same migration moment around the assets worth reworking: information architecture, product relationships, structured data, and the signals that genuinely matter in modern, AI-driven discovery. That is what makes the position more than caution — the migration is where the search foundation gets redesigned rather than preserved.
- **GEO is a discipline alongside SEO, not a rebrand of it**: Marco Felicio treats generative engine optimisation as a distinct practice sitting next to traditional search, aimed at being visible where AI systems answer as well as where search engines rank. The publishing format carries the same idea: migration material is packaged so AI tools can read it, not only people browsing a page.
- **Page-one visibility is non-negotiable, and rank tracking is going blind**: Commenting on Google's removal of the 100-results-per-page option — which they call an under-covered test — Marco Felicio argues that off-page SEO once fed on knowing which terms sat just past page one, feeding content planning and backlink anchor text, and that this knowledge now disappears. Attention should shift to traffic, conversions and engagement, with budgets potentially tilting further toward paid ads. The conclusion is that owning page-one visibility still matters, and requires a multi-layered approach covering every surface where a prospect could see or engage the brand.
- **People over playbooks**: A short but repeated priority: processes can be built and playbooks taught, but what determines outcomes is how people think, how they show up for clients, and how much they care about getting it right. It appears in how they talk about hiring and team additions, and functions as the value claim they make about their own operation.

## Work to read

- ["Only 10% of website migrations actually improve organic performance"](https://www.linkedin.com/posts/marcofelicio_shopify-seo-geo-activity-7425165942961307648-qDKG)
- [Contributing partner on the Ultimate Shopify Migration Guide](https://www.linkedin.com/posts/marcofelicio_a-shopify-migration-can-introduce-risk-activity-7421935603174268929-gGkI)
- [Google's removal of 100 results per page as a visibility blind spot](https://www.linkedin.com/posts/marcofelicio_google-search-rank-and-position-tracking-activity-7375928774430732289-rxX_)
- [Agency collaboration on "Happiness Glows" for JAKKS Pacific and Disney](https://www.linkedin.com/posts/marcofelicio_really-great-to-see-this-out-in-the-world-activity-7512869709562691587-yglz)
- ["You can build processes and teach playbooks" — what actually matters is people](https://www.linkedin.com/posts/marcofelicio_you-can-build-processes-and-teach-playbooks-activity-7425501082640080896-Y8Nw)
- [Promoting a brand-side role at Careline365](https://www.linkedin.com/posts/marcofelicio_it-saved-my-life-twice-audrey-and-annes-activity-7473837355678896129-c-0L)

## Brand relationships

- **Inspira Digital - Shopify Migration & Optimisation** (disclosed_partnership)
- **JAKKS Pacific** (disclosed_partnership)
- **Disney** (disclosed_partnership)

## Partnerships

Nothing in the reviewed material shows Marco Felicio offering sponsorship placements, paid promotion slots, a media kit, a rate card, or a partnership inquiry route. What the posts do show is agency-side collaboration: he writes as part of Leftfield, which joined as a contributing partner on the Ultimate Shopify Migration Guide produced by Inspira Digital, contributing SEO and generative engine optimisation work to migrations rather than buying space. A separate post credits Leftfield's involvement in a family-audience campaign for JAKKS Pacific and Disney, with creative, strategy and media working together across markets, and another thanks colleagues for operational work behind the scenes. The pattern a buyer should plan around is therefore project and content collaboration between agencies or brands and Leftfield, credited publicly as a partner — not a personal creator placement. No terms, deliverables, pricing, exclusivity rules, approval process or contact route for such collaboration are documented in the material reviewed, so those points remain open and would need to be established directly. This is a gap in the evidence, not a finding that Marco Felicio declines paid partnerships.

## Alternatives

- Dylan Jones: A better choice when the job is building the content and lead-generation system around a technical consultancy rather than de-risking a replatform. The reviewed posts set out a repeatable model — posts and search create discovery, then a lead magnet converts attention into email supply — and a worked example of repackaging a technical service for the person who signs off the budget: renaming data profiling for migrations as a 'Pre-Migration Impact Assessment' and listing what the sponsor gets after the work, such as a defect and cost breakdown, tooling and resource recommendations, timeline estimates and an executive impact report. An agency that needs the offer, the landing page and the follow-up sequence written in the buyer's language has more to take from this material than from migration-specific search writing.
- Ian Yates: A better choice only if the brief changes to a finance audience, where the offer is a no-fee audit and the selling job is overcoming objections to it. The reviewed posts show how that argument is made: an average recovery of £250,000–£500,000 even for clients with strong controls, errors described as systemic blind spots rather than process failures, a 90-day project, no upfront cost, 'no recovery, no fee', and direct answers to the three objections finance leaders raise first — that their controls are too tight, that the work will disrupt the team or suppliers, and that the cost will not justify the return.
- Matt Sandham: A better choice when the agency wants an ecommerce growth generalist who talks to store owners about revenue rather than about search risk. The reviewed posts argue that most stores are not missing a silver bullet but compounding small gains across traffic, conversion rate, average order value and one extra repeat purchase, and the same account shows the ecommerce circuit — the Shopify team in London, eCommerce Expo, a Shopify Plus agency team — so the vocabulary and the network sit squarely inside ecommerce.

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AI-assisted summary of public posts. Audience demographics are not available. Engagement appears only where we checked recent posts. Method: https://b2binfluencer.marketing/methodology/