# Marcelo Campos

Marcelo Campos writes about electrical-grid infrastructure, ceramic insulators, and manufacturing, drawing on Insulation Technology Group’s products, markets, and team.

- Profile: https://b2binfluencer.marketing/creators/marcelo-campos/
- LinkedIn: https://www.linkedin.com/in/mcamposx
- Topics: leadership, supply-chain
- Based on 13 dated posts, latest 2026-09-07

## Summary

Marcelo Campos is most useful for supplier-focused explanations of grid spending, ceramic insulators, and manufacturing pressures.

- Best for: A utility-infrastructure supplier wanting creator-led explainers for procurement, engineering, and supply-chain audiences.
- Not for: Consumer technology or lifestyle brands seeking paid reviews, unboxings, or direct-response campaigns.
- Check first: Ask for audience data and confirm sponsorship terms, rates, and deliverables in writing.

### Takeaways

- Dominion Energy's $65.7 billion plan may create equipment bottlenecks and domestic manufacturing opportunities.
- Ceramic insulators are explained by application: hollow insulators, station posts, and long rod insulators.
- Posts weigh stronger manufacturing activity against delivery delays and rising costs.

## Main ideas

- **Grid spending is a supply-chain problem before it becomes an equipment order**: Campos reads utility capital plans as demand signals for manufacturers, then asks whether the supply chain can deliver. Their Dominion post moves from a named primary document to specific dollar figures and load-growth projections, then identifies the bottleneck: transformers, insulators, switchgear, cable and structural components. Utilities spending at this scale also face regulatory pressure to show supply-chain security, making US manufacturing, certified quality systems and the ability to ramp up volume competitive advantages rather than cost lines. Policy measures—the Defense Production Act, the IRA, FERC Order 1000 and state CPCN processes—point in the same direction.
- **Ceramic insulators are explained by the job they do, not by the catalogue**: Campos argues that ceramic insulation remains important to grid reliability as utilities modernize, expand and harden networks, and that product differences come down to application fit. Their post organizes ITG's portfolio by function: hollow insulators for breakers, instrument transformers, bushings and surge arresters; single-piece station posts for substations, valued for mechanical strength, reliability and long-term performance; and ceramic long rods for high-voltage transmission lines, judged on performance, reliability and lifecycle value. The positioning claim follows those technical distinctions: a global footprint and application expertise, with a stated role in leading the grid's evolution rather than only participating in it.
- **Company history shows how innovation works**: Campos uses Lapp's origin story as a case study in curiosity, blue-collar ingenuity and engineering science, not nostalgia. The company's habit of solving problems others ignored began with specific people and tests, and continued through vacuum processes, tunnel kilns, fog-resistant designs and post insulators that survive a flashover. Dated, named milestones and physical demonstrations carry the argument, rather than broad claims about heritage.
- **Optimism meets operational strain and the need for team discipline**: Campos pairs strong results with the constraints that come with them. In the manufacturing survey post, stronger activity and confidence sit alongside longer delivery times, worse supply availability and higher input costs; the takeaway is that agility, supply-chain discipline and cost management remain necessary in an upswing. In the quarterly review, record sales and a 2026–2029 plan accompany the claim that results come from teams that trust and challenge one another. The recurring priority is disciplined execution: strategy and portfolio matter, but culture and operational readiness determine whether growth holds.

## Work to read

- [Dominion Energy's $65.7 billion plan as a supplier signal](https://www.linkedin.com/posts/mcamposx_657-billion-five-years-one-signal-activity-7458697832045228032-Kmcn)
- [Reading the Empire State Manufacturing Survey without the spin](https://www.linkedin.com/posts/mcamposx_manufacturing-economy-industrialmarkets-activity-7495226849397075969-KVTk)
- [The ITG portfolio, explained by application](https://www.linkedin.com/posts/mcamposx_leadership-itg-ceramicinsulators-activity-7472272782626594816-xWTv)
- [Lapp Insulator's origin story, from a telegraph shock to Niagara Falls](https://www.linkedin.com/posts/mcamposx_lapp-activity-7450673025143816192-0mxn)
- [ITG's US and Canada quarterly review, with the culture attached](https://www.linkedin.com/posts/mcamposx_itgusa-leadership-teamwork-activity-7448210941999185920-Rkzr)

## Brand relationships

- **Insulation Technology Group** (mention)
- **Lapp Insulators** (mention)

## Partnerships

Marcelo Campos's posts cover insulator products and markets for Insulation Technology Group, US grid investment, regional manufacturing conditions, and team performance. They offer no sponsorship format, rates, deliverables, audience package, or route to a paid collaboration, and link to no official partnership or media-kit page. For a utility infrastructure campaign, approach them directly through the LinkedIn profile and expect an engineering- and manufacturing-led conversation about grid trends and supply-chain demand, rather than a prepackaged creator package. Ask directly whether they accept sponsorships and confirm the offer type, pricing, and terms before building a plan around them.

## Alternatives

- Nick Woolley: Better than Campos when the explainer series should focus on the software and demand-flexibility side of the grid, not hardware. The posts address why data-center load growth is straining the grid, how EVs, batteries and smart charging can shift and balance load, and how AI could compress the traditional utility cycle of scoping, procurement, an 18-month pilot, a report and maybe a program. That works if the buyer wants the audience to debate deployment speed and flexibility policy, or wants a founder-style voice describing an AI platform aimed at utility customers.
- Plamen Peev: Better than Campos when the series needs to cover renewable project development and European market context rather than transmission equipment. The posts walk through the wind and solar park process step by step — site selection and feasibility, permitting and environmental assessment, stakeholder consultation, financing, construction and grid connection, then operations — and offer a conference-level read on China, the US and Sweden, including the security concerns that stalled Baltic offshore wind projects. That fits a buyer whose readers are renewables developers, Nordic or EU utility staff, or anyone weighing permitting and policy risk.
- Simon Allen: Better than Campos when the campaign is about data-center and digital-infrastructure delivery, supply-chain scarcity or event convening rather than utility transmission hardware. The posts cover the UK market lens — planning reform, grid constraints, regional growth, investment appetite, supply chain delivery and skills — and a panel on delivering projects amid shortages in power equipment, chips, cooling and skilled labour. Strong if the buyer wants a moderating or conference-style format, or wants to reach digital-infrastructure and data-center readers.

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AI-assisted summary of public posts. Audience demographics are not available. Engagement appears only where we checked recent posts. Method: https://b2binfluencer.marketing/methodology/