# Lucie Newcomb

Lucie Newcomb works with companies on international business development, including how to prioritize overseas markets and manage global growth. They also describe themselves as a trainer and coach for female founders.

- Profile: https://b2binfluencer.marketing/creators/lucie-newcomb/
- LinkedIn: https://www.linkedin.com/in/lucienewcomb
- LinkedIn followers: 11,707
- Based on 11 dated posts, latest 2026-09-04

## Summary

Lucie Newcomb is most useful for practical prompts on prioritizing overseas markets and managing global growth.

- Best for: A consultancy or campaign on international market prioritization and risk reduction.
- Not for: Brands seeking high-volume sponsored placements, rate cards, or impression and conversion reporting.
- Check first: Confirm commercial terms, deliverables, audience demographics, and results for comparable posts.

### Takeaways

- Staying Global framework reviews plans, keeps current markets, reassesses overlooked opportunities, assesses technology, sets exit criteria.
- Newcomb flags ASEAN manufacturing growth against a declining US picture.
- Founder spotlight introduces Eugina Jordan and YOUnifiedAI with an international angle.

## Main ideas

- **Review the global plan rather than react to the news**: Newcomb’s central argument is that policy changes and economic shocks are reasons to reprioritize international operations, not pull out. The process starts with the broader organizational plan and whether it is changing. Then protect markets already in operation before committing to new development, and treat a downturn as a chance to revisit markets previously dismissed—the way an investor buys low and sells high. The framework also calls for assessing technology that can carry operations through an either-or market decision and deciding in advance what would make a company walk away. Newcomb asks readers to report which step they used and how it worked out.
- **Set walk-away criteria before the decision is forced**: A distinctive priority in Newcomb’s framework is to plan market exits rather than improvise them. The directive calls for explicit exit criteria and a transition plan, so a company knows in advance what would trigger withdrawal and how it would handle customers, staff and partners afterward. That contrasts with the more common pattern of abandoning an overseas operation in a hurry when conditions sour.
- **Read monthly economic releases as a signal for where to shift effort**: Newcomb posts brief reactions to employment and manufacturing data, pairing a number with an interpretation for companies making cross-border decisions. The method is comparative: check whether growth is rising elsewhere as the home market slows. The posts link to articles but offer little supporting analysis, so the reasoning rests mainly on the framing.
- **Ends the commentary with an offer of a consultation**: The market and economic posts are not written as a media property selling placements. They close with an invitation to a brief complimentary consultation on global business shifts, expansion and risk reduction, along with contact details. The recurring call to action is a conversation about a company’s situation, not a product pitch.
- **Introduces early-stage founders and adds an international angle**: Newcomb also writes first-person recaps of meetings with founders, combining company news with a personal endorsement and possible future collaboration. The framing is that of a long-time trainer and coach of female founders watching someone succeed early. This differs from the market commentary and is the only post in the reviewed set focused on something other than markets, trade or economic conditions.

## Work to read

- [Staying Global 2.0: a ten-year campaign for global business planning](https://www.linkedin.com/posts/lucienewcomb_globalbusiness-stayingglobal2-activity-7495843707242348544-xlcT)
- [A founder introduction: Eugina Jordan and YOUnifiedAI](https://www.linkedin.com/posts/lucienewcomb_chiefs-startups-globalbusiness-activity-7488150817020010496-SWXb)
- [Reading a weak US jobs report without over-attributing it to AI](https://www.linkedin.com/posts/lucienewcomb_us-economy-unexpectedly-lost-23000-jobs-activity-7491885915955449856-F1UM)
- [ASEAN manufacturing growth against a declining US picture](https://www.linkedin.com/posts/lucienewcomb_asean-manufacturing-us-activity-7491344924274196480-5xUl)

## Brand relationships

- **The NewComm Global Group, Inc.** (disclosed_partnership)
- **YOUnifiedAI** (mention)

## Partnerships

Lucie Newcomb’s four reviewed LinkedIn posts don’t describe a sponsorship program, media kit, rate card, or published partnership terms. Their commercial activity centers on The NewComm Global Group, Inc., a consultancy offering international business development, market prioritization, and risk reduction. Newcomb runs a recurring content series, “Staying Global” — now “Staying Global 2.0” — with vlog episodes that have shifted from “Global Business Minute” to “Global Business Moment.” The posts also show a collaboration with YOUnifiedAI: Newcomb’s firm supported the startup in its international markets business development programs, and YOUnifiedAI’s founder, Eugina Jordan, contributed time to those programs. For a buyer considering a thought leadership partnership, terms would be bespoke. The posts offer a complimentary consultation and a general business contact (info@newcommglobal.com, +650 735 1875), but don’t document a sponsorship or partnership inquiry route. Ask about terms and the right contact before proceeding.

## Alternatives

- Sudhir Kumar: For the same need—a global-expansion thought-leadership campaign—Sudhir Kumar is the stronger alternative when the partner needs a B2B marketing and demand-generation voice rather than a cross-border advisory frame. The posts describe 18+ years of strategic B2B marketing, lead generation, multi-channel campaigns, ABM, and aligning marketing, sales, product, and leadership around growth, plus agency and in-house experience. One post is a newsletter section on how AI search is changing content discovery, covering intent, relevance, clarity, usefulness, quality over quantity, semantic search, content structure, and personalisation/localisation for B2B marketing, demand gen, ABM, content, and partner marketing. A consultancy wanting to co-produce content on modern B2B demand generation and AI-era SEO would get a more current marketing playbook than from Newcomb's trade and expansion-risk material.
- Bashak ilhan: For the same need—a global-expansion campaign—Bashak ilhan is a stronger alternative when the partner needs to show market-entry execution, not just market prioritization advice. The posts describe ROAD, a retail management agency that helps European brands enter the U.S. market, prepares them for success, places them in major department stores such as Nordstrom, and manages daily operations through a U.S. fulfillment center. One post also positions Istanbul as a global e-export hub and describes structured support around Turkish exporters through the Ministry of Trade and the Türkiye Exporters Assembly, covering marketplaces, e-export, overseas logistics, fulfillment, marketing, and international expansion. A global-expansion consultancy that wants a co-produced series on the operational path into retail and e-export markets would get concrete route-to-market detail that Newcomb's directive-level posts do not provide.
- Tom Cook: For the same need—a global-expansion campaign—Tom Cook is the stronger alternative when the partner wants a practical export-operations curriculum that can be completed step by step. The posts are from a 'Grow Your International Sales' series. One part covers engineering and product management before exporting: checking physical usability, software/SaaS availability, Bluetooth or other protocols, voltage and frequency, form factor, and local design expectations; checking certification requirements such as NOM in Mexico and Colombia; and deciding whether a product must be adapted or reverse-engineered rather than assuming every current product will work overseas. Another part covers logistics and shipping: INCOTERMS such as FCA/FOB, CIF, and DAP; who holds legal possession and pays freight; packaging, markings, standard carton quantities, pallet labelling, shrink wrapping, customs paperwork, forwarder timing, and the reason international orders can be large. A partner that needs a buildable checklist or training series for export readiness would get more operational detail than from Newcomb's strategic directives.

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AI-assisted summary of public posts. Audience demographics are not available. Engagement appears only where we checked recent posts. Method: https://b2binfluencer.marketing/methodology/