# Lissa Blackaby Forsterer

Lissa Blackaby Forsterer advises independent agencies on growth, coaching agency owners and leaders and providing fractional business development support. Forsterer also describes work helping PVS Graphics expand its client base.

- Profile: https://b2binfluencer.marketing/creators/lissa-blackaby-forsterer/
- LinkedIn: https://www.linkedin.com/in/lissa-blackaby-forsterer
- LinkedIn followers: 16,819
- Topics: agency-growth, business-development
- Based on 10 dated posts, latest 2026-10-06

## Summary

Useful for independent agency owners seeking practical, relationship-led coaching and fractional business development to grow clients.

- Best for: Independent marketing agencies with client history but no sales function, willing to pay for fractional business development.
- Not for: Consumer brands seeking paid creator sponsorships, fixed sponsored posts, direct-response sign-ups, or cost per acquisition.
- Check first: Confirm availability, pricing, engagement length, deliverables, inquiry route, and references from comparable work.

### Takeaways

- Tell a client's story: problem, joint work, and what changed, not a sales pitch.
- Reconnect with former clients, colleagues, and other warm contacts for business development.
- Forsterer describes fractional business development support for PVS Graphics to expand its client base.

## Main ideas

- **Grow through relationships you already have**: Blackaby Forsterer argues that business development need not start with cold pitches. Familiar contacts can lead to a proposal or referral, but a conversation that simply keeps the agency in mind is worthwhile too. The approach favors considerate, low-pressure contact over pushiness.
- **Tell the client’s story, not the agency’s sales pitch**: Blackaby Forsterer describes agency owners who hesitate to share successful work for fear of sounding boastful. The proposed alternative is to explain the client’s challenge, what the agency did together, and what changed. That gives prospective clients evidence to judge whether the agency understands their problem.
- **Keep growth support focused and selective**: In describing Cheerful Persistency, Blackaby Forsterer combines coaching agency owners and leaders with fractional business development for a selected group of agencies. The posts also describe fractional support for PVS Graphics to expand its client base.

## Work to read

- [Returning to PVS Graphics to support client-base growth](https://www.linkedin.com/posts/lissa-blackaby-forsterer_i-am-very-proud-to-share-that-i-have-returned-activity-7503923617563328512-E6nO)
- [Why agency owners should tell the client's story](https://www.linkedin.com/posts/lissa-blackaby-forsterer_one-of-the-biggest-challenges-i-see-with-activity-7505975595189563392-7eHq)
- [A relationship-led business development routine](https://www.linkedin.com/posts/lissa-blackaby-forsterer_relationshipmarketing-agencylife-saleswithheart-activity-7493030627017936896-AUdr)

## Brand relationships

- **Cheerful Persistency** (owned_business)
- **PVS Graphics** (client)
- **Opus Creative Group** (employment)

## Partnerships

The posts show no sponsorship policy, media kit, rate card or packaged paid partnership format. Lissa Blackaby Forsterer publicly describes a service business rather than a creator sponsorship offer: Cheerful Persistency, an agency growth consultancy that combines coaching for independent agency owners and leaders with fractional business development for a selected group of agencies. A separate post describes their fractional business development support for PVS Graphics, the sister company of Opus Creative Group, to help it expand its client base. That is a supplier working relationship, not a sponsorship menu a brand can buy into. The posts do not say whether they accept sponsorships, so ask directly about availability, deliverables, disclosure, exclusivity and pricing.

## Alternatives

- James Congdon: Choose James Congdon when the agency’s real blocker is a person, not a pipeline. The posts advertise recruitment for digital agencies, eCommerce and SaaS businesses, covering paid search, paid social, SEO, growth marketing and e-commerce leadership roles in London, the wider UK, the US and Miami. If the agency decides it needs to hire a performance lead or growth manager before taking on three to five new accounts, this points to hiring rather than business development. One post also addresses a problem the agency may recognise: inflated agency job titles, such as giving someone a Head of Digital role without the scope to match, can cause good people to rule themselves out of sensible moves because the new title feels like a step backwards. That is useful context for an owner structuring a role before recruiting.
- Michael Seeley: Consider Michael Seeley when the growth problem is structural rather than relational. The posts describe Liminal Group’s work turning early ideas into investable, defensible ventures across hardware, hard-tech consumer products, manufacturing, CPG, softgoods, food and beverage, health and sciences, home goods, IoT and AI. They also describe Vantage, an expert-powered venture development platform that gives organisations already supporting entrepreneurs another layer of specialist capability. That fits an agency whose next move is building a new offer, productising its expertise or partnering with institutions that fund and support founders, such as universities, economic development organisations and startup support programmes. The stated method is explicit about sequence: start with human need, move through execution, then scale what is worth sustaining, because getting that order backwards is where most ventures break.
- Anand G: Anand G is not the better choice for this need. The posts cover industrial and infrastructure delivery: a first membrane bio-reactor unit being loaded for commissioning at a footwear manufacturer in Ranipet, and progress on an expatriate housing project at Oragadam in South India, including puddle flange installation, civil works, and quality and safety monitoring. That is relevant to a buyer sourcing environmental engineering or construction project delivery, not to an agency trying to win five new accounts.

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AI-assisted summary of public posts. Audience demographics are not available. Engagement appears only where we checked recent posts. Method: https://b2binfluencer.marketing/methodology/