# Lise Feng

Lise Feng works in security communications at AWS, developing stories about security innovation and how it helps customers protect their environments.

- Profile: https://b2binfluencer.marketing/creators/lise-feng/
- LinkedIn: https://www.linkedin.com/in/lisefeng
- LinkedIn followers: 2,322
- Topics: artificial-intelligence, cybersecurity, ai-security
- Based on 9 dated posts, latest 2026-10-07

## Summary

Most useful for B2B security communications strategy, event media programs, and explaining cloud and AI security architecture to enterprise audiences.

- Best for: Cybersecurity brands selling cloud security or agentic AI governance that need media strategy and press coverage.
- Not for: Consumer apps seeking high-volume paid creator campaigns, short-form video, affiliate installs, or direct-to-consumer reach.
- Check first: Confirm media kit, rate card, sponsorship example, inquiry route, and independent verification of the 506% figure.

### Takeaways

- Feng reports a 506% year-over-year increase in security stories.
- A re:Invent media panel covered securing AI as customers move to production.
- Nitro, AWS KMS, and Bedrock AgentCore Identity illustrate security architecture investments.

## Main ideas

- **Explain the design decisions behind security, not the threat headlines**: Feng makes security legible by explaining architectural choices and what each does for customers, rather than leading with an attack or vulnerability. The AWS anniversary post frames security as a long-term investment made ahead of a threat, with engineering decisions explained for a business audience.
- **Put the engineers and researchers in front instead of the communicator**: Across the posts, Feng describes organising storylines, access, and formats while others provide the technical perspective. Credit extends to the experts who make the argument and the collaborators thanked by name for their work behind a programme.
- **Treat a flagship conference as a launchpad, not a logistics exercise**: Feng's account of a year in the role describes building a news cycle around re:Invent, not just attending it: inventing a press format the conference had not offered before and measuring the result against the previous year.
- **Pitch the non-threat news, and cultivate reporters so it has somewhere to go**: Feng prioritises security work that is not an incident: research, defensive advances, and stories that do not lead with a breach. They present sustained reporter relationships as essential to securing coverage, alongside internal experts who can speak to the work.
- **The moment worth covering in AI security is the move into production**: These posts frame AI security as a deployment problem, not a novelty. The key question is what changes when an experimental agent becomes a production system with real permissions, and how identity and permission controls keep it within bounds.
- **Regulation and changing posture are what make security worth following**: Feng's account of entering the field distinguishes security's attention-grabbing side from what sustained their interest. Heists, sabotage, and vulnerabilities drew their initial attention; the deeper pull was how defences and compliance rules are designed to protect assets. That is also the frame they use to explain why security matters to businesses.

## Work to read

- [Joining AWS to tell stories about security innovation](https://www.linkedin.com/posts/lisefeng_aws-cybersecurity-communications-activity-7342913778247716864-kI0-)
- [AWS 20th anniversary security innovations: Nitro, KMS, and AI agents](https://www.linkedin.com/posts/lisefeng_cloudsecurity-cybersecurity-aws-activity-7457080245221736448-6ixG)
- [A year of AWS security storytelling: re:Invent and agentic AI](https://www.linkedin.com/posts/lisefeng_aws-ai-cybersecurity-activity-7477376560648384512-3djn)

## Brand relationships

- **AWS** (employment)

## Partnerships

Lise Feng's three posts describe employer-side security communications work at AWS: joining to tell stories about security innovation, coordinating security leaders for a first-ever re:Invent media panel, and promoting a CSO Online piece on AWS security history with named spokespeople. They show how Feng works with spokespeople and reporters inside a company, not a published creator offering. The posts include no media kit, rate card, sponsored-content example, disclosure policy, or inquiry route. Buyers should ask directly about available formats, deliverables, pricing, and process rather than assume a standard package.

## Alternatives

- Marcel Velica: Choose Marcel Velica to teach security frameworks and audit structure to GRC, IT, risk, and compliance audiences. The compact, saveable explainers — the 14 ISO 27001 domains and a 17-type audit taxonomy — bring people, process, technology, suppliers, and business continuity into one reference. For a company whose buyers need to understand how security is owned, managed, measured, and improved, that framing is more reusable than a press or event storyline.
- Sandra Roberts, CSM, CySA: Choose Sandra Roberts when the audience is CISO, board, and executive level and the message is strategic: quantum readiness and harvest-now-decrypt-later risk, the business value of security investments, and board-CISO partnership on long-term roadmaps that outlast leadership turnover. The posts also frame AI as both an attack enabler and a defensive tool. This suits a company seeking executive-level language about risk continuity rather than an event-driven media push.
- Duncan T.: Choose Duncan T. for product-led technical marketing aimed at PKI, certificate-lifecycle, and post-quantum practitioners. The posts pair a concrete industry change — the CAB Forum approving Apple's proposal to cut publicly trusted SSL/TLS certificate lifespans from 398 days to 47 by 2029 — with a vendor call to action and webinar promotion covering crypto-agility and a recent acquisition. This fits a company that wants its own roadmap and webinars at the center of the campaign.

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AI-assisted summary of public posts. Audience demographics are not available. Engagement appears only where we checked recent posts. Method: https://b2binfluencer.marketing/methodology/