# Lisa Schell

Lisa Schell is a small-business owner who writes about marketing, brand messaging, and communicating how a business helps its customers.

- Profile: https://b2binfluencer.marketing/creators/lisa-schell/
- LinkedIn: https://www.linkedin.com/in/lisaschell
- Topics: leadership, supply-chain
- Based on 10 dated posts, latest 2026-06-26

## Summary

Lisa Schell is most useful for practical guidance on core messaging and writing that serves customer needs.

- Best for: Small-business marketing agency campaigns or guest articles about defining core messages and value propositions.
- Not for: Technical, data-backed supply-chain analysis or enterprise implementation guidance campaigns.
- Check first: Confirm recent LinkedIn audience results for geography and role, plus comparable content performance.

### Takeaways

- A core message starts with the customer's problem, not your product.
- Value proposition work asks three questions: challenge, business origin, tangible and emotional benefits.
- Good writing means knowing the subject and audience and serving a felt need.

## Main ideas

- **A core message works when it starts with the customer's problem, not your product**: In one post, Lisa Schell addresses business owners who feel invisible online and frustrated by low returns on content. The remedy is a core message, or value proposition, built from three questions: what big challenge you solve for ideal clients; what problem made you start the business; and how clients benefit tangibly and emotionally. A message centered on the customer's problem helps ideal clients feel seen and improves the chance of a meaningful connection. Schell says the core message "isn't about you. It's about your ideal client." The post closes by inviting readers to share their own core message.
- **Good marketing writing requires knowing your audience and serving a felt need**: A second post frames writing and marketing as work with an unavoidable struggle. Schell reduces that struggle to three conditions: know your subject, know your audience, and balance what you want to say with how you want to serve. The first is easy because owners know their business and customers' needs. The second is harder because seeing things from the audience's point of view takes time. The third is hardest because it requires setting aside your own knowledge and passion to ensure the message meets a felt need. Schell connects this to humility, practice, and self-discipline. A personal story about helping a nephew with a college essay on Taekwondo and "the importance of the struggle" supports the argument that some transformations happen inside the struggle rather than through simplification.
- **Priorities include mission-driven small businesses and useful outside experts**: Two other posts show what Lisa Schell chooses to put in front of an audience. One celebrates Casa Dos Chicas Café and its co-founders Oneida Franco and Anna Ocansey at Taste of Sunrise, highlighting single-origin coffees and the café's mission to bring equity to women coffee growers across the supply chain. The post is a short community endorsement, not an analysis, but it shows public support for founder-led, mission-driven businesses, especially in coffee and supply chain. The other post shares a Gartner podcast episode, "Coronavirus: Lead Your Organization Through Disruption," noting that Gartner IT, supply chain, HR, and risk practice experts appear. Lisa Schell adds no commentary beyond "Enjoy the listen!" so the substance belongs to Gartner's named experts, not to Lisa Schell. Together these posts show a priority on amplifying founders and credible expert material rather than only publishing original frameworks.

## Work to read

- [Feeling invisible online? Here's one way to get noticed...](https://www.linkedin.com/posts/lisaschell_entrepreneurship-marketing-smallbusiness-activity-6996558401841348608-EatZ)
- [My teenaged nephew texted this week asking for help with his college essay...](https://www.linkedin.com/posts/lisaschell_smallbusiness-sfbn-marketingadvice-activity-6866848167976169472-1Fif)
- [So fun to be celebrating Casa Dos Chicas Café...](https://www.linkedin.com/posts/lisaschell_supplychain-coffee-womeninbusiness-activity-6902379459052478464-6RfU)
- [Gartner IT, supply chain, HR and risk practice experts share insights...](https://www.linkedin.com/posts/lisaschell_podcast-covid19-businesscontinuity-activity-6645402841341059072-YFRd)

## Brand relationships

- **Gartner** (mention)
- **Casa Dos Chicas Café** (mention)

## Partnerships

Lisa Schell’s four LinkedIn posts, published between March 2020 and November 2022, cover small-business marketing and messaging, plus two brand or organization mentions: a Fort Lauderdale café launch they attended with the café’s co-founders, and a shared Gartner podcast episode about leading an organization through disruption. Neither mention states a paid, sponsored or affiliate relationship. The posts list no rates, deliverables, formats, audience data, exclusivity terms or media kit, and provide no sponsorship policy or inquiry route. Before planning a partnership, ask them directly about available formats, pricing, timelines and approval terms.

## Alternatives

- Susan Gold: Choose Susan Gold instead when the agency's guest article is aimed at B2B professional-services or manufacturing firms with complex sales, and the topic needs to move from core message into positioning, networking clarity, or marketing strategy. Gold's posts explain why profitable B2B firms hire a marketing strategist, stressing clarity over tactics, an outside perspective, data-driven decisions, a practical roadmap, and understanding complex sales processes with multiple decision-makers. A second post applies that to networking: people cannot refer what they cannot articulate, and an ideal-client description should be specific enough to trigger referrals, with an example of manufacturing and professional-services companies at $10M-$30M revenue. For a B2B agency whose client must clarify who it serves before writing a value proposition, Gold is the stronger subject.
- Molly Mariss: Choose Molly Mariss instead when the guest article or podcast is for female founders and behind-the-scenes service providers and the campaign topic is sustainable business building rather than core-message copy. Mariss's posts present The Quiet Leader's Podcast, an integrator's path from corporate healthcare and virtual assistant to online business manager and integrator, and a lesson about paying attention to energy, not only time. The second post lists questions about what energized, drained, created momentum, or felt heavy, and argues that time management is often not the real problem behind overwhelm. For an agency's client who already knows their value proposition but is forcing the business into misaligned offers or schedules, Mariss gives a stronger angle and a podcast-ready format.
- Todd Westra: Choose Todd Westra instead when the deliverable is a podcast interview or founder-scaling feature, not a written value-proposition article. Westra's posts promote the Growth and Scaling Podcast with Amrit Dhaliwal, CEO and founder of Walfinch. They cover scaling a home-care franchise beyond its founder, thinking about exit before entry, growth through people, processes, and systems, coaching as an investment, fractional leadership, and balancing intuition with data. The second post gives a podcast episode link and key takeaways. For an agency whose campaign goal is to reach founders and executives with a conversation about scaling, exits, or franchise operations, Westra is the stronger format and subject match.

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AI-assisted summary of public posts. Audience demographics are not available. Engagement appears only where we checked recent posts. Method: https://b2binfluencer.marketing/methodology/