# Lindsey Lopez

Lindsey Lopez is an ecommerce marketer and founder of Nel Marketing, an agency that helps direct-to-consumer brands improve email and SMS marketing, including customer flows and migrations to Klaviyo.

- Profile: https://b2binfluencer.marketing/creators/lindsey-lopez/
- LinkedIn: https://www.linkedin.com/in/lindsey-lopez-811a67a6
- LinkedIn followers: 1,228
- Topics: email-marketing, retention-marketing
- Based on 11 dated posts, latest 2026-10-02

## Summary

Most useful for DTC brands needing practical email and SMS retention flows and Klaviyo migration strategy.

- Best for: A DTC ecommerce brand running email and SMS, especially one moving off Yotpo or rebuilding flows before BFCM.
- Not for: A brand buying paid placement or consumer awareness, such as a sponsored post or influencer Q&A.
- Check first: Confirm migration offers, service terms, and evidence of claimed outcomes before committing.

### Takeaways

- An abandoned-cart email at 11:00am, then SMS only if unopened after two hours.
- A dynamic product recommendation at 5pm if the email was opened but no purchase followed.
- A migration should audit historical data, rebuild Klaviyo flows, and plan for customer lifetime value.

## Main ideas

- **Email and SMS are relationship channels, not just retention channels**: Lopez says brands often default to using email and SMS to push promotions, though the channels work better for educating audiences about products, engaging people with personalized content, and helping them make informed decisions. The mechanism is sequence design: a well-built email sequence moves a new subscriber from awareness to advocacy, while a well-timed SMS re-engages a dormant customer. The takeaway: judge the approach by whether messages consistently add value, not by send volume.
- **Coordinated timing across channels beats sending more messages**: Lopez argues the common failure is not the individual message but the disconnect between them: an abandoned-cart email, a discount SMS minutes later, then an upsell email reads as spam and burns the list. The proposed fix is cross-channel orchestration: set channel order and wait times according to customer behavior. They call this the top way to boost revenue without sending more messages and say it does not require expensive tools or AI. That sits in tension with the agency's paid Klaviyo migration offer. Ask for client data showing how the approach affects revenue.
- **A migration should reset retention strategy, not move software**: Lopez treats Yotpo's decision to sunset its email and SMS services as a strategic decision point for affected brands, arguing that a simple lift-and-shift to a new platform wastes the opportunity. The method has three parts: audit historical data to find immediate revenue opportunities, rebuild flows to use the new platform's advanced features, and deliver a roadmap aimed at customer lifetime value. This is the clearest account of how they sequence the work: data first, then flow reconstruction, then a forward plan.
- **Founder experience is the reason given for prioritizing continuity during peak season**: Lopez cites a past ecommerce founder background as the reason the agency stepped in to help brands affected by the Yotpo change, particularly because seamless operations matter just before Black Friday Cyber Monday. The priority is continuity: a zero-downtime, zero-stress transition that protects existing momentum, rather than a cheaper or faster move. Ask about the earlier business's scale and dates to assess the relevance of that founder experience.
- **Education and historical data are the two levers Lopez returns to**: Across separate posts about flows and platform moves, the same two inputs recur: teach the audience something useful about the products, and mine past customer data for revenue that is already there. The relationship-building argument supplies the first; the migration method supplies the second. Together, they show what Lopez prioritizes over new campaigns or bigger discounts.

## Work to read

- [Email and SMS as relationship builders, not just retention channels](https://www.linkedin.com/posts/lindsey-lopez-811a67a6_emailmarketing-ecommerce-agency-activity-7340811547134369794-VhDG)
- [A cross-channel flow that avoids spammy timing](https://www.linkedin.com/posts/lindsey-lopez-811a67a6_emailmarketing-ecommerce-emailflows-activity-7339010404288745472-xP7e)
- [Yotpo-to-Klaviyo migration as a strategy reset](https://www.linkedin.com/posts/lindsey-lopez-811a67a6_klaviyo-emailmarketing-smsmarketing-activity-7363241622739824641-fEjj)
- [Free white-glove migration offer for Yotpo-affected brands](https://www.linkedin.com/posts/lindsey-lopez-811a67a6_yotpo-klaviyo-emailmarketing-activity-7359312898214543361-_mi_)

## Brand relationships

- **Nel Marketing** (owned_business)
- **Klaviyo** (disclosed_partnership)
- **Yotpo** (mention)

## Partnerships

The posts describe agency service engagements, not sponsored content placements. Lindsey Lopez runs Nel Marketing, an ecommerce agency whose public offers focus on email and SMS work for DTC brands, especially migrations to Klaviyo. The posts cite free white-glove migration from Yotpo to Klaviyo, waived onboarding and migration fees for new partners, and a complimentary strategy call as the entry point. There is no published media kit, rate card, audience-deliverable specification, or sponsorship policy. Treat this as a services relationship rather than a paid placement unless Lopez publishes a sponsorship route.

## Alternatives

- Vira Sadlak: Choose Vira Sadlak when the DTC brand is staying on its current email and SMS platform and the immediate problem is pre-BFCM flow readiness. The two posts cover reviewing every flow that uses discount codes before Black Friday Cyber Monday, keeping campaigns and flows consistent, using Klaviyo universal content blocks during the holiday rush, adding price-drop and back-in-stock flows, and running creative retention promos after BFCM. Vira Sadlak also points to a podcast episode with Andriy that walks through real brand stories and examples, making the material useful for a team seeking a seasonal flow audit in a learning format. It fits the same buyer task when the brand needs holiday flow optimization and post-peak retention planning rather than a Yotpo-to-Klaviyo migration.
- Bogdan Birtom: Choose Bogdan Birtom when the retention problem sits in subscription or membership operations. Their posts cover the Klaviyo product release cycle, including custom objects, channel preferences and engagement ranking, SMS automatic conversations, an omnichannel campaign builder, Customer Hub, and analytics recommendations, as well as a migration of Recharge subscription flows into Klaviyo. The Recharge post lists concrete gains from consolidation: cohesive branding between transactional and marketing email, a unified customer view, segmentation for billing reminders and anniversary upsells, transactional deliverability, A/B testing on renewal reminders, and consolidated reporting. This is a better match than Lindsey Lopez if the brand's flows are subscription-based, if Recharge or another subscription tool is the immediate migration, or if the team is deciding which Klaviyo features to adopt for retention.
- Isaac Hyman: Choose Isaac Hyman when the brand is questioning whether to switch platforms or suspects design and segmentation are the retention bottleneck. One post argues that a platform switch should not be made for lower fees alone, because migration affects customer data, segmentation, integrations, automations, reporting, personalization, team productivity, and revenue. The test is what the brand can do after migration that it cannot do today. The other post sets out a C4 design framework—context, customer, creative, conversion—and describes using Klaviyo dynamic content to show different creative to different segments without sending more email. This is a better fit than Lopez when the buyer's task is deciding whether to migrate at all, or when email and design strategy—not flow orchestration—is the leading issue.

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AI-assisted summary of public posts. Audience demographics are not available. Engagement appears only where we checked recent posts. Method: https://b2binfluencer.marketing/methodology/